Ashley Doyen, the Manager of CAS Firm Strategy at CPA.com, brings extensive experience and enthusiasm to the forefront, with the goal of taking CAS (Client Accounting Services) to new heights. With over 12 years in the field, she advocates for the importance of digital transformation, recognizing its crucial role in the evolving realm of accounting services. At the core of CPA.com's CAS 2.0 methodology lies firm governance and strategy, and Ashley discerns that effective CAS implementation transcends mere technological upgrades. She plays a pivotal role in steering the success of CAS by expertly guiding firms through a meticulous blend of data-driven insights, innovative thinking, and strategic planning. Ashley's strategic vision encompasses multiple facets, focusing on promoting growth, enhancing operational efficiency, and fostering a collaborative ethos within the firm. Ashley augments firm's CAS leadership by creating strategic plans that align people, processes, and technology across the organization to rally around a common goal and ensure that the firm collaborates synergistically to achieve optimal results.