Dan Griffiths, CPA, CGMA is the President of Lume Deodorant, a fast-growing consumer brand. Prior to Lume, Dan was a partner at Tanner, LLC, a Salt Lake City-based CPA firm with 200 team members where he led the firm's management consulting services and annually facilitated over 75 owner, board, and executive team retreats across a variety of industries. Dan specializes in business strategy, strategic planning, digital transformation, and leadership development. From 2016 to 2020, he served as a member of the AICPA Board of Directors. He holds B.S. and Masters of Accountancy degrees from Brigham Young University, summa cum laude and with high distinction, respectively. Dan is an avid flyfisher, backpacker, and gardener. He and his wife Bibiana are the proud parents of four children.