Drew Pfeifer, CPA, is the Vice President of Internal Audit at Celsius Holdings, Inc., a global beverage company. With over 18 years of experience in risk management, controls consulting, and external audit at PwC, Drew is a recognized leader in leveraging emerging technologies to enhance audit, compliance, and finance functions. He is currently spearheading the implementation of GenAI at Celsius, transforming investor relations, field marketing, and financial reporting processes. Drew's deep expertise in artificial intelligence, data privacy, internal audit, and risk management gives him unique insights into the practical applications of GenAI in corporate environments.