Shreyas Mecheri leads Product Marketing at Jirav, where she researches and champions the issues that matter most to accounting and FP&A professionals. Her favorite question - “What if?” - drives her passion for challenging traditional methodologies and crafting scenarios that scale firm success. Through 15+ years of leadership across the Journal of Accountancy, AICPA initiatives and paradigm‑shifting technology companies like Gusto and Jirav, she has seen first hand how accountants rise up to the challenge of navigating evolving legislative and social trends. Based in North Carolina with her family, she’s also known for delighting colleagues with cheesy accounting puns. As a speaker at ENGAGE, she’ll share practical insights on launching and growing FP&A advisory services that drive both efficiency and profitability.