Marcus Rien is the founder of Waves CPAs, a firm built on the principle that belief in one’s own potential is the engine of success.

He helps CPAs rethink the traditional boundaries of their profession, designing careers that prioritize purpose, autonomy, and results.

Marcus believes that the future of work isn’t dictated by firms, systems, or technology — it’s created by individuals who have the confidence to chart their own course.

Through his leadership, speaking, and mentoring, he inspires accounting professionals to take ownership of their careers, embrace innovation, and build a work life that reflects their values and aspirations.