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Speaker

Darren Root

Co-founder
Better Everyday

Darren Root, Former CPA.CITP, CGMA, is a distinguished thought leader and visionary in the tax and accounting industry. With decades of experience, Darren has built a career on driving transformation and innovation for accounting firms and entrepreneurs alike.

As the founder of Root Advisors, Rootworks, and Better Everyday, Darren has dedicated his professional life to helping firms achieve operational excellence, embrace continuous improvement, and create intentional growth. His work has reshaped how firms approach their businesses, inspiring them to thrive in an ever-changing industry.

Darren is the author of the influential books The Simple Firm, The Intentional Accountant and The E-Myth Accountant, which provide practical frameworks for building sustainable and scalable accounting practices. A prolific writer, his insights have been featured in INC Magazine, CPA Practice Advisor, and Accounting Today, where he continues to guide firms and entrepreneurs through the complexities of leadership, strategy, and modern business challenges.

For more than a decade, Darren has been recognized on Accounting Today’s Top 100 Most Influential People in Accounting and CPA Practice Advisor’s Top Thought Leaders lists. These accolades underscore his enduring impact on the industry and his dedication to fostering innovation and growth.