Sasha Orloff is cofounder and CEO of Puzzle.io, the AI accounting platform that gives firms hours back with books they can trust.

At Puzzle, Sasha and his team built a modern core accounting platform — a general ledger designed from the ground up for provable accuracy and long-overdue automation. Puzzle empowers accounting firms to scale without scaling headcount, giving firms the architect role while AI does the heavy lifting. Whether you run an independent firm or are part of a larger organization, Puzzle adapts to your workflows with accountants in full control— delivering a better client experience and, yes, making accounting something you can actually enjoy again.

Sasha is a serial entrepreneur with a track record of building category-defining companies across lending, payments, and banking. He lives in San Francisco with his wife and two kids.