AUT24SS02. Compliance Requirements and Pricing Impact for Credit Card Surcharging or Cash Discounting, presented by Solutios

Passing credit card fees on to end customers has become viable based on 2023/2024 legal cases between merchants and card brands such as Visa. However, there are strong card brand and state legislative compliance requirements. As a dealer, if you are interested in how many other dealers are surcharging and learning about the push back from consumers, OEMs, card brands, and social media, then this session will share a wealth of information on compliance, customer impact, internal business and accounting steps, as well as some of the financial traps within the credit card processing market.

Learning Objectives:

• Identify the legal and compliance requirements for surcharging.
• Analyze how the industry is utilizing tiered pricing to grow profits at the expense of your customers.
• Calculate the impacts in states that have ruled out dealer junk fees and how this could impact merchant processing.