ENG24LL07. Is Your Firm Hireable? Exploring What CAS Clients Really Want From Their Outsourced Accounting Firm - presented by CPA.com (PRA) - ONSITE ONLY

Focusing on client experience will grow your firm’s business. After all, happy clients contribute to a robust referral pipeline. But what is it about your firm and expertise that clients really want? Join CPA.com and a CAS practitioner in a panel discussion on the top-ranking value drivers for SMBs' relationship with their accounting firm and how firms can deliver that value through increased efficiencies, new services, and the ability to provide next-level insights as trusted advisors.

Learning Objectives:

• Identify the immediate next steps you can take to retain and attract clients in your client advisory services practice.
• Recall expert advice on best practices that lead to high hireability.
• Recognize the unique drivers of client happiness in your firm and market.
• Indicate how your firm can make improvements to your technology, service areas, or client experience.