LAB26-07. The Accountant's AI Brain, presented by Sage (FIN, NAA, TCH)

In an era when AI is moving at lightning speed, how do accountants keep up and unlock their “AI brain”? This session shares insights from the world’s only AI neuroscientist and lead researcher on the largest GenAI neuroscience study to date.

You’ll hear from Sarah Baldeo, best-selling author and TED speaker, on why the accountant’s brain is uniquely positioned to upskill and evolve alongside AI — and how to use AI in the right way to unlock cognitive potential for accounting professionals leading innovation.

As accounting practices continue to evolve, from quantum computing to NFTs and crypto, one element remains the same: accountants as chief advisers. This session explores how accountants can upgrade their “human algorithm,” what the future of accounting may look like over the next five to 10 years, and how to use AI beyond content creation to support real-time, strategic decision-making.

This session is designed for accountants ready to future-proof their approach to AI and gain a competitive edge.

Learning Objectives:

• Apply core NeuroAccounting principles to accounting workflows and decision-making.
• Determine relevant GenAI use cases for accounting based on task and context.
• Use GenAI tools to improve accuracy and efficiency in accounting processes.
• Analyze reconciliations using AI-enabled approaches.