PRA2405. Building an Irresistible Employer Brand in a Competitive Talent Market

Attracting and retaining talent will continue to be a challenge for firms of all sizes. In this session, we will dive into the concept of employer branding and unpack the secrets of creating an irresistible Employee Value Proposition. With real world experience and practical examples, we will show you how to become a magnet in today's talent market.

Learning Objectives:

• Recognize EVPs and their part in the attraction/retention cycle.
• Identify the firm's current employer brand for differentiation.
• Identify the firm's next step to define EVP at the organization.