Twyla Verhelst is a CPA rooted in strategic leadership and community engagement, with a career that spans co-founding an advisory-led accounting firm, launching a technology start-up, and leading accountant channels and partnerships at FreshBooks and Mercury. Her diverse experiences have sharpened her passion for leading transformation in how accountants think and work, helping them elevate their impact in an evolving profession. Twyla also co-founded TB Academy, offering education and training that empowers accountants to harness AI with clarity and confidence.

Now at Karbon, Twyla serves as Vice President of Industry Relations & Community, where she bridges innovation and community, champions AI-powered transformation, and amplifies the voices of accountants to shape the profession’s future. Her work drives thought leadership, customer-led growth, and strategic influence across the accounting industry.