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Sunday, June 2, 2024

8:00 AM – 5:00 PM PDT

PFP24100. How to Create Your CPA Personal Financial Planning Practice: An Overview

Theodore Sarenski

- Wealth Adviser | Sage View Advisory Group

Mark Astrinos

- Principal & Founder | Libra Wealth

Jean-Luc Bourdon

- Wealth Advisor | Lucent Wealth Planning, LLC

Brooke Salvini

- Principal | Salvini Financial Planning

Scott Sprinkle

- Managing Member | Sprinkle & Associates LLC

David Stolz

- Emeritus | Stolz and Associates

Susan Tillery

- President & CEO | Paraklete Financial, Inc. and Financial Planning Advocate, LLC

Sarah Bradley

- Owner | Edwards Bradley PC

With 10,000 baby boomers turning 65 each day and $30 trillion in wealth transferring over the next 20 years, individuals, families, and business owners have a growing need for you, as their trusted adviser, to guide them through the complexities in the areas of tax, retirement, estate, risk management, and investment planning.

Research has shown that these clients and prospects want you, their trusted adviser, to be their primary point of contact who can integrate their full spectrum of personal finance needs throughout their lives. With your deep tax knowledge, business acumen, and unparalleled ethics coupled with your expertise in personal finance, you are perfectly positioned to provide these services in a formalized and proactive manner.

Stepping into an expanded role to add personal financial planning services to your tax offering is a meaningful venture as most CPAs find that these services provide fulfillment and value for their clients and themselves.

If you’re up for the opportunity, this workshop will give you the insights and overview you need to get underway with integrating personal financial planning with your tax services.

Note that this workshop will not include the commission-based business model since it is not widely used in the CPA profession. However, panelists that have been exposed to this model will share their experiences to guide attendees forward.


Learning Objectives:

  • Recognize the future of services to individuals
  • Determine numerous service models used by CPAs who have built practices that provide the highest client value
  • Identify tips to effectively communicate with, present, and deliver recommendations to clients
  • Identify compliance, technology, and practice management considerations
  • Determine what you need to be successful in providing personal financial planning services from CPAs who have thriving businesses
  • Identify a checklist to guide you as you take steps post workshop

8:00 AM – 5:40 PM PDT

PFP24200. PFS™ Live! Workshop

Thomas Tillery

- Vice President/Chief Compliance Officer | Paraklete Financial, Inc.®

Daniel Snyder

- Director - Personal Financial Planning (PA) | AICPA & CIMA

The Personal Financial Specialist (PFS) credential is granted exclusively to CPAs with tax expertise and comprehensive knowledge of personal financial planning (PFP). As a CPA working with individuals and families you naturally discuss the personal finance decisions and goals that your clients have because all areas of personal financial planning – estate, retirement, investments, insurance, education, elder, charitable, business owners – have tax implications.

Your clients need both your broad perspective and your specific knowledge that, when combined with the trust of your clients, makes you uniquely qualified to be their trusted personal advisor. Having CPA/PFS after your name and on your website shows you have the necessary experience, ethics, and expertise and opens conversations with clients and prospects about your distinctive approach to helping them achieve their financial goals.

The PFS Live! Workshop enables participants to meet the final required education and assessment for the PFS Experienced CPA Pathway. This in-person workshop, when combined with your prior PFP experience, will prepare you to take your PFS Experienced CPA Assessment by the end of Day 2 and then apply on-site for your PFS credential!

Included in the event are the following:

  • 13.5 HOURS OF PFP CPE: Including a required 6 hours of on-demand online CPE prior to attendance and another 7.5 hours on-site to meet credential requirements. On-site, the instructor will preview the case studies included on the exam and apply the PFP Standards and client appropriate PFP Body of Knowledge topics.
  • ON-SITE EXPERIENCED CPA ASSESSMENT: Upon completion of the CPE requirements, the PFS Experienced CPA Assessment will be administered on-site at no additional charge for attendees.

If you are a CPA and meet the PFS Experienced Pathway experience requirement of at least 7,500 hours of PFP-related over the last 7 years, we invite you to join us in Las Vegas!


Learning Objectives:

  • Apply concepts from the PFP Body of Knowledge to solve the case studies.
  • Determine which types of financial plans will best suit the fact patterns of each case
  • Identify areas of the body of knowledge that are essential to discuss based on the fact patterns of each case.

1:00 PM – 4:30 PM PDT

ENG24101. Fingers on the Keyboard: GenAI Learning Lab for Accounting and Finance Professionals (TCH, FIN)

Wesley Hartman

- Founder | Automata Practice Development

Chris Ortega

- CEO | Fresh FP&A
**INCLUDED IN ALL-ACCESS PASS | IN PERSON ONLY** In this 3-hour workshop, you will learn how to leverage ChatGPT and Gemini to transform your accounting and finance practice. You will discover how to use these tools to automate tasks and processes, gain insights from data, improve communication and collaboration, and make better decisions. Why attend this workshop? As an accounting or finance professional, you need to be at the forefront of innovation. ChatGPT and Gemini are powerful tools that can help you to automate tasks, improve efficiency, and make better decisions. This workshop will teach you how to use these tools to achieve your professional goals. Who should attend? This workshop is designed for accounting and finance professionals who are interested in learning how to use ChatGPT and Gemini to improve their practice. No prior experience with ChatGPT or Gemini is required. Bring your laptop for the hands-on experience. BRING YOUR LAPTOP FOR THE HANDS-ON EXPERIENCE.

Learning Objectives:

  • Recognize the capabilities of ChatGPT and Gemini.
  • Identify how to use ChatGPT and Gemini for accounting and finance tasks.
  • Select how to integrate ChatGPT and Gemini into your workflow.
  • Recall strategies for using ChatGPT and Gemini to improve your practice.

1:00 PM – 4:30 PM PDT

EST24101. Charitable Giving Strategies

Ted Batson

- Partner/Tax Counsel | CapinCrouse LLP

Stephen Bigge

- Partner | Keebler & Associates, LLP

**INCLUDED IN ALL-ACCESS PASS | IN PERSON ONLY** Charitable giving is a key component of many clients’ lifetime and estate planning. This session will cover the basic tax rules applicable to charitable giving and, building on that foundation, explore key charitable giving strategies your clients want to know about. Join us as we unpack this key component of a tax practitioner’s tool kit.


Learning Objectives:

  • Apply the charitable deduction rules to client charitable gifts.
  • Distinguish how to assist clients with identifying the most impactful charitable giving strategies for their facts and circumstances.
  • Compare charitable giving strategies and their suitability.

1:00 PM – 4:30 PM PDT

NAA24101. Quality Management: Path to Implementation

Joe Lynch

- Managing Director, Shareholder | Johnson Global Accountancy (JGA)

Michael Brand

- Member | BMSS, LLC

Sherry Chesser

- Member | Landmark PLC, Certified Public Accountants

**INCLUDED IN ALL-ACCESS PASS | IN PERSON ONLY** Where along the road are you in your journey to quality management? This hands-on, interactive session will help you reach the goal of implementing SQMS No. 1 by December 15, 2025! Bring your Quality Management draft documents. Using the AICPA Practice Aid "Establishing and Maintaining a System of Quality Management for a CPA Firm's Accounting and Auditing Practice," along with the Example Risk Assessment template, the session leaders will address each component and help you identify the quality risks applicable to your firm and the appropriate responses.


Learning Objectives:

  • Identify quality risks corresponding to the nature and circumstances of your firm’s practice.
  • Determine responses to your firm’s quality risks.
  • Determine how to develop your firm's quality management documents.

1:00 PM – 4:30 PM PDT

PFP24101. Discovering Greater Revenues by Exploring the Individual Tax Return: Proactively Identifying PFP Opportunities in your Income Tax Practice that could Result in Greater Revenues

Jimmy Williams

- CEO and Senior Wealth Advisor | Compass Capital Management, LLC

Melissa Linn

- SVP, Senior Wealth Planning Strategist | Comerica Wealth Management

**INCLUDED IN ALL-ACCESS PASS | IN PERSON ONLY** Utilize an individual tax return to find extraordinary opportunities by identifying additional revenue. This series guides the practitioner through planning opportunities that are in an individual tax return. This 3-hour pre-conference workshop will provide tools, strategies, and concepts to leverage in your income tax practice to perform PFP services. WORKSHOP STRUCTURE: • (45 Minutes) Goals & Objectives + Review 1040 pages to identify areas of planning opportunity. Incorporate stories to drive home ideas (what actions could have prevented unintended consequences?) • (30 Minutes) – 15 minutes of Break Out Groups and 15 minutes of sharing best ideas • (45 Minutes) – What are effective action-oriented deliverables – verbal vs written action plan (Net Worth creation, financial checklist, Family Road Map, etc.) • (30 Minutes) – 15 minutes of Break Out Groups and 15 minutes of sharing best ideas • (30 Minutes) – Questions and Answers/Best Practices


Learning Objectives:

  • Identify areas of planning and implementable solutions.
  • Differentiate reactive compliance work from proactive planning value and revenue.
  • Recognize ways to convert your tax practice into a high value PFP advisory business.

1:00 PM – 4:30 PM PDT

PRA24101. Microsoft 365 Deployment Bootcamp for Your Practice

John Higgins

- Strategic Technology Advisor | Higgins Advisory, LLC

**INCLUDED IN ALL-ACCESS PASS | IN PERSON ONLY** Join us for an insightful presentation featuring John Higgins, a renowned technology advisor to the CPA profession, who has assisted many firms with Microsoft 365 (M365) deployment. Discover how to leverage the M365 suite of apps to unlock new efficiencies and opportunities within your firm. Don't miss this chance to supercharge your practice with cutting-edge tools! Whether you are a solo practitioner or larger firm, this "bootcamp" will provide you with an ROI many times greater than your investment to attend. Specific topics that will be covered: * Understanding the full potential of M365 to drive efficiency in your practice. * Best practices for deploying M365 in accounting, tax and advisory firms.     * Designing your Teams app setup to meet the unique attributes of your practice.     * Using SharePoint and OneDrive to organize your files and share them securely with your clients.     * Organizing your thoughts, meeting notes and other content centrally in OneNote.     * Tracking your client engagements and internal projects efficiently and effectively with the Planner app.     * Using M365 to document processes, improve client services and increase productivity.     * Introduction to the future with Microsoft Copilot AI features     * Step-by-step guide for deploying M365 in your firm based on best practices. Ample time will be allotted to address your specific questions and concerns.


Learning Objectives:

  • Identify the capabilities of Microsoft 365 that enhance operational efficiency for accounting, tax, and advisory practices.
  • Recognize best practices for deploying Microsoft 365 applications, with a focus on optimizing the Teams app for a practice's unique needs.
  • Select strategies from a step-by-step guide to implement Microsoft 365 for process documentation, client service improvement, and productivity enhancement.

1:00 PM – 4:30 PM PDT

TAX24101. Mergers and Acquisitions & Tax Traps and Considerations When Selling a Business

Mark Gallegos

- Tax Partner | Porte Brown LLC

Jocelyn Borowsky

- Partner | Duane Morris LLP

**INCLUDED IN ALL-ACCESS PASS | IN PERSON ONLY** This workshop class is designed for tax and accounting professionals who are looking to deepen their understanding of the complex landscape of mergers and acquisitions (M&A) and the critical tax considerations involved in selling a business. The course will provide an in-depth analysis of the various stages of M&A transactions, focusing on identifying and navigating potential tax traps that can arise during these processes. KEY TOPICS: • OVERVIEW OF MERGERS AND ACQUISITIONS: Understanding the basics of M&A, types of mergers, acquisition processes, and the role of tax and accounting professionals in these transactions. • TAX CONSIDERATIONS IN M&A: Detailed exploration of tax implications in mergers and acquisitions, including corporate structure, asset vs. stock sales, and cross-border tax issues. • IDENTIFYING TAX TRAPS: Strategies to identify and avoid common tax pitfalls in M&A transactions, such as hidden liabilities, valuation issues, and unrecognized tax obligations. • TAX PLANNING FOR BUSINESS SALES: Comprehensive guidance on effective tax planning strategies when preparing for the sale of a business, including timing considerations, capital gains, and succession planning. • CASE STUDIES AND REAL-WORLD EXAMPLES: Analysis of real-world M&A scenarios and business sales, providing practical insights into applying tax strategies and avoiding pitfalls. • REGULATORY UPDATES: Latest updates on tax laws and regulations affecting mergers, acquisitions, and business sales. REASONS TO ATTEND: • ENHANCE EXPERTISE: Gain advanced knowledge in the niche area of M&A, enhancing your expertise and value as a tax or accounting professional. • STAY UPDATED: Keep abreast of the latest tax laws and regulatory changes that impact M&A and business sales. • RISK MITIGATION: Learn to identify and mitigate potential tax risks and traps in M&A transactions, protecting your clients and your practice. • NETWORKING OPPORTUNITIES: Connect with other professionals in the field, fostering opportunities for collaboration and growth. • PRACTICAL APPLICATION: Apply the knowledge gained through case studies and real-world examples to your practice, improving your service offerings to clients. • PROFESSIONAL DEVELOPMENT: Fulfill continuing education requirements and further your professional development in the ever-evolving field of tax and accounting. This session is an invaluable opportunity for tax and accounting professionals seeking to elevate their practice in the complex and dynamic world of mergers and acquisitions.


Learning Objectives:

  • Recognize the basics of mergers and acquisitions.
  • Identify tax implications in mergers and acquisitions.
  • Determine how to avoid common tax pitfalls in M&A transactions, such as hidden liabilities, valuation issues, and unrecognized tax obligations.
  • Apply effective tax planning strategies when preparing for the sale of a business, including timing considerations, capital gains, and succession planning.

Monday, June 3, 2024

7:00 AM – 7:50 AM PDT

ENG24SS101. Accelerating Efficiency: Transform Your Firm's Workflows - presented by ShareFile (PRA, TCH)

Jody Padar

- The Radical CPA

Stacy Shrader

- Lead Product Marketing Manager, Accounting | ShareFile

Nayo Carter-Gray

- Founder + CEO | 1st Step Accounting LLC

Meeting client expectations today is no easy feat. But the benefits of delivering an exceptional client experience are clear: higher client retention and more engaged clients, which leads to faster client lifecycles. During this session, we will look at how your firm can transform its internal workflows to give staff productivity and client satisfaction a boost. You'll learn about how streamlining workflows and improving efficiency benefits client engagement, review common roadblocks, and learn tips on how to overcome them to deliver a more efficient and effective client experience. Join us to hear from our panelists as they share their experiences and expertise around trends, lessons learned, and best practices.


Learning Objectives:

  • Recall common processes that affect firm speed and efficiency.
  • Identify your challenges from the perspectives of your business and your clients
  • Recognize where your clients experience friction and how that relates to your existing workflows
  • Indicate which workflows you can transform for the biggest impact for both your firm and clients.

7:00 AM – 7:50 AM PDT

ENG24SS102. The Future of Audit, featuring audit software pioneer David Wyle – presented by Thomson Reuters (NAA, TCH)

David Wyle

- General Manager, Audit | Thomson Reuters

Join David as he compares leading audit tools available today and discusses the past, present and future of audit technology. How has audit technology evolved over time? Why is this the moment to move to the cloud? How will AI change everything starting in 2024? Join us to get answers to these questions and more.


Learning Objectives:

  • Recall how audit engagement software has evolved over time and what the future holds.
  • Recognize how artificial intelligence will impact audit software in the next 1-2 years.
  • Identify how cloud-based audit software eliminates manual tasks such as checking workpapers in and out, syncing binders, and updating software.
  • Estimate the benefits of integrating audit content and methodology with your audit engagement software such as automated content customization, updates, and enhanced sign-off security.

7:00 AM – 7:50 AM PDT

ENG24SS103. Jackpot! How GenAI and Online Gambling Are Shaping Tomorrow's Wins - presented by alliantgroup (TCH, PRA)

Chris Stephenson

- Managing Director of Intelligent Automation & AI | alliantgroup

Online betting has created a watershed moment for the gambling industry. GenAI is on the brink of being the next great turning point for our entire economy. But like the gambling industry, there were a lot of lessons that were learned early on that your firm should take note of as you embark on your digital journey. alliantDigital recently gathered 150 CPA firms for a ThinkTank, where we discussed how firms were planning to implement AI. We identified three areas of immediate benefit, and surprisingly, Generative AI was only a small part of the solution. How firms leverage their data and analytics has clear parallels to the transformation of the gambling industry, and we took what we learned to develop cutting edge solutions that can be a windfall for firms today.


Learning Objectives:

  • Recognize how Generative AI can solve some problems but it's not the only thing your firm needs
  • Determine how Intelligent Automation can immediately impact your firm without the need for GenAI
  • Distinguish how advanced analytics can weaponize and revolutionize your data, similar to what the online gambling world is experiencing
  • Identify how consumer trends are now leading industry

7:20 AM – 7:40 AM PDT

ENG24SD01. ENGAGE Live Studio: Day 1 - Morning Welcome with Private Practice Transitions

Martin Finn

- Partner | Lavelle and Finn, LLP

Lindsay Stevenson

- Chief Transformation Officer | BPM LLP

Kick off the first day of the ENGAGE 24 conference with our morning welcome session hosted by ENGAGE Chairs Marty Finn and Lindsay Stevenson. Join us as we set the stage for an exciting day ahead, packed with insightful sessions, networking opportunities, and interactive activities.

In this special segment, we'll be joined by Monday's ENGAGE Live Studio sponsor, Private Practice Transitions. Don't miss an engaging interview with Justin Farmer, Esq, CBI, Owner and Managing Broker of Private Practice Transitions. Discover more about his expertise and experience, and get a sneak peek into what Private Practice Transitions has in store for attendees this year.

8:00 AM – 9:05 AM PDT

ENG24K01. ENGAGE Keynote | Shattering Expectations

Erik Weihenmayer

- World-Class Blind Adventurer

Erik Weihenmayer inspires audiences to have the vision to dream big, the courage to reach for near impossible goals, and the grit, determination, and ingenuity to transform our lives into something extraordinary. Weihenmayer’s daring adventures have shattered people’s perceptions all over the world about what is humanly possible. As a blind mountain climber, he has faced one of the most arduous tasks man can attempt, with a unique impediment that turned out to be a special gift. He defines vision as “an internal compass guiding us through the storm,” and gives new poignancy to the concept of seeing.

9:05 AM – 9:55 AM PDT

ENG24K02. ENGAGE Keynote | Professional Issues Update

Carla McCall

- Managing Partner | AAFCPAs

Barry Melancon

- President and CEO | AICPA & CIMA

Dan Hood

- Editor-In-Chief | Accounting Today

9:55 AM – 10:15 AM PDT

ENG24SD02. ENGAGE Live Studio: Keynote Speaker Interview with Erik Weihenmayer

Erik Weihenmayer

- World-Class Blind Adventurer

Lindsay Stevenson

- Chief Transformation Officer | BPM LLP

Join us for an inspiring and engaging interview with Erik Weihenmayer, the renowned adventurer, speaker, and author who has shattered expectations and redefined what is possible. In this exclusive ENGAGE Live Studio segment, host Lindsay Stevenson sits down with Erik to delve deeper into the themes of his keynote session, "Shattering Expectations." Erik will share personal insights and stories from his incredible journeys, discussing how he harnesses adversity to fuel greatness and the importance of building a strong "Rope Team."

10:15 AM – 11:30 AM PDT

EDG2401. Your Path to Possibilities

Sarah Elliott

- Co-founder and Principal | Intend2Lead LLC
Do you want to find more passion, connection, and fulfillment through your work? Do you want to foster deeper levels of trust and openness and to cultivate stronger relationships with your people and clients? Do you want to help us build a stronger, more powerful, and human-centric profession? True leadership in today’s ever-changing world requires new possibilities. It’s time for our profession’s leaders to evolve more consciously — to shift the tide from fear to love. And it all starts with you. During this engaging and interactive session, Sarah will help you increase your awareness and appreciation of yourself, become a more conscious leader of others, and craft your personal path to new possibilities!

Learning Objectives:

  • Identify the three core components of the conscious leader mindset and how they could be applied to your leadership approach.
  • Select at least three specific action steps you will take to become a more conscious leader.

10:15 AM – 11:30 AM PDT

ENG2401. Estate Planning Update (EST, TAX) | preceded by the P. Thomas Austin Personal Financial Planning Division Scholarship Award

Andrew Katzenstein

- Partner | Proskauer Rose LLP
This session will review recent cases, rulings and legislation in the area of estate, gift and generation-skipping tax. How those new rules impact estate planning approaches will also be discussed.

Learning Objectives:

  • Identify recent changes to the estate, gift, and GST rules.
  • Determine which estate planning techniques work best in the new higher interest rate environment.
  • Recognize how to plan for a reduction in the unified credit.
  • Identify estate planning techniques you can use to reduce estate, gift, and generation-skipping taxes.
  • Analyze how changes to the law impact how clients should think about their estate plans.

10:15 AM – 11:30 AM PDT

ENG2402. The Leadership Impact — How to Build and Lead a High Performing Team (FIN, EDG)

Ken Warman

- Founder | The Leader's Evolution
Are you looking for a catalyst to take your leadership to the next level? Talented accounting resources are in great demand, so it is critical that leaders develop a culture that attracts and cultivates the best talent. So how do you create and lead a high performing team? Ken will share a leadership framework that will support you in developing your specific and personal actions to lead more successful teams. Ken uses dynamic storytelling to relay the core leadership principles that will propel you forward in your leadership journey. Join us for this inspiring session!

Learning Objectives:

  • Choose specific actions to elevate your leadership and build the confidence to take those steps.
  • Determine how to build a high performing team.
  • Identify a winning culture in your organization that supports strong performance.

10:15 AM – 11:30 AM PDT

NAA2401. AICPA Update: Future of the Global Profession

Susan Coffey

- Chief Executive Officer - Public Accounting | AICPA & CIMA

Our profession continues to evolve at a rapid pace. With today’s trends and predicted trends for the future, we continue to see new assurance opportunities and new risks presented. As we work together to address the opportunity, we must understand the environment, our clients’ needs and expectations, and new technology available to us. It is necessary now more than ever for us to rise to the occasion as trusted financial advisors and to continue to protect the public interest.


Learning Objectives:

  • Assess the trends in the environment that are impacting practice.
  • Identify impact on quality.
  • Analyze insights into developments that will affect practice in the near future.
  • Identify new assurance opportunities.

10:15 AM – 11:30 AM PDT

PFP2401. Solving Practical Problems in Private Wealth Management

Apollo Lupescu

- Vice President | Dimensional Fund Advisors

Mathieu Pellerin

- Senior Researcher and Vice President | Dimensional Fund Advisors

The profession of financial advice has evolved over time, alongside the needs and expectations of clients. Sophisticated advisors enhanced their skills to accommodate the increasingly complex issues facing their clients. This session will explore some of these issues, such as state-of-the-art asset allocation, market downturns and volatility mitigation strategies, incorporating human capital in investment decisions, and approaches in generating income and their tradeoffs. The basis of these solutions is rooted in rigorous academic research based on data and evidence developed over the past few decades. Advisors will be presented practical ways to address these issues and how to implement them in their investment process.


Learning Objectives:

  • Identify state-of-the-art investment approaches.
  • Recognize complex client issues in the investment process.
  • Recognize how to apply specific strategies in practical situations.

10:15 AM – 11:30 AM PDT

PFP2402. Find Your Niche: Define & Differentiate to Compete in a Highly Competitive Environment

Arlene Moss

- Executive Business Coach | XYPN
Discover how to serve a new generation of consumers efficiently and profitably by defining your ideal client and specializing in serving their needs. If you were diagnosed with a rare disease, would you go to the general practitioner in town? Or would you find a doctor that specializes in cases like yours? The next generation of clients are seeking advisors who offer specialized services that reflect their unique needs, and delivering deep value takes a targeted approach.

Learning Objectives:

  • Recognize the value of a clearly established niche market.
  • Differentiate your ideal client and discover their unique needs.
  • Determine ways to incorporate a niche into a traditional firm to reach new clients.
  • Identify ways to leverage a niche to grow a firm and deliver value more efficiently.

10:15 AM – 11:30 AM PDT

PFP2403. The Retirement Red Zone - Critical Decisions to Make in the Years Before and After Retirement

Oscar Vives

- Wealth Strategist | PNC Private Bank

David Frisch

- President | Frisch Financial Group, Inc.

Melissa Linn

- SVP, Senior Wealth Planning Strategist | Comerica Wealth Management

Scott Sprinkle

- Managing Member | Sprinkle & Associates LLC

The decisions clients make in the years before and after retirement can impact whether they have a “successful” retirement. Success can be defined in many ways. Understanding how your clients define success, the planning issues to achieve success, and the monitoring to maintain success are all areas where we can help provide guidance. This session will empower you to guide your clients. Helping them anticipate the psychological aspects of retirement and find new purpose will also be an area of discussion.


Learning Objectives:

  • Identify technical and planning issues affecting clients' preparation for retirement.
  • Determine financial monitoring activities to keep clients on track post-retirement.
  • Identify strategies for addressing the psychological aspects of retirement.
  • Recognize clients' definition of success in retirement.

10:15 AM – 11:30 AM PDT

PFP2404. The Role of Life Insurance in Integrated Planning

Kenneth "Bobby" Samuelson

- Executive Editor | The Life Product Review

For most professional advisors, life insurance is usually an afterthought — something you check off the list and refer to a specialist. But there's an opportunity to bring life insurance into the financial and tax planning process as a powerful tool for delivering defined outcomes and exerting control of tax incidence. This session will make the case for life insurance as a financial product that, when illustrated conservatively and managed properly, can deliver a set of benefits for which there simply is no substitute.


Learning Objectives:

  • Identify the mechanics of permanent life insurance as a financial instrument.
  • Recognize the ability for life insurance to control tax incidence.
  • Distinguish how life insurance can integrate into a holistic financial plan.

10:15 AM – 11:30 AM PDT

PRA2401. Transforming Your Business Model: The Why and How

Erin Hartman

- Manager - Firm Services - PCPS | AICPA & CIMA

Jayden Doye

As the landscape of the accounting profession changes and the manner in which accounting firms have traditionally conducted business evolves, firms are challenging how they operate on both a day-to-day basis and in planning for the future. To help position firms for success, Private Companies Practice Section (PCPS) is developing tools designed to help firms not only identify elements of their current business model that may be holding them back but also offering solutions to help them adapt to this changing environment. Our focus includes topics such as: the importance of strategy and vision, compensation for staff and partners, types of services provided and how to bill for them, ideal client make-up, how firms are structured and make decisions, how career paths can be developed for all team members that provide a sense of belonging and purpose, and how to truly offer flexibility to integrate work and life. Learn the areas within your firm that you can address to develop or improve culture to attract, retain and develop talent to position your firm for continued success.


Learning Objectives:

  • Identify areas in the firm’s business model that are hindering change or success and solutions to help the firm adapt to the evolving profession.
  • Determine strategies to cultivate positive organizational culture, fostering belonging and implementing flexibility to attract and retain talent.

10:15 AM – 11:30 AM PDT

PRA2402. Know and Manage the Risks of Providing CAS & CFO Services

Deborah Rood

- Risk Control Consulting Director | CNA

Stan Sterna

- Risk Control Leader | Aon

Client accounting services/CFO advisory services (CAS) is a diverse and growing area of practice for all sizes of CPA firms. Each CAS engagement may include a variety of services with differing degrees of complexity and strategic value to the client. Growing your CAS practice increases professional liability and risk. Firms need to recognize, understand the risks in order to establish protocols to mitigate them. This course will discuss day-to-day risk management protocols related to providing CAS services as well as provide tools that CPA firms can leverage to help manage their risk.


Learning Objectives:

  • Identify how malpractice claims arise related to the delivery of CAS/CFO advisory services by CPA firms.
  • Apply risk management tools and techniques related to firm practice management to help reduce the potential for a client dispute.
  • Identify practices to incorporate during the delivery of CAS/CFO advisory services to help mitigate the risk of a malpractice claim.
  • Determine practical risk management tools and techniques to implement based on your firm’s unique characteristics.

10:15 AM – 11:30 AM PDT

TCH2401. Tech Update | preceded by Technology Advisory Standing Ovation Recognition

Randolph Johnston

- Founder | Network Management Group, Inc.

Brian Tankersley

- Director, Strategic Relationships | K2 Enterprises, LLC

Keeping pace with technology has never been more crucial, and K2's Tech Update is your key to staying informed and ahead. This comprehensive session is tailored for accounting professionals seeking to understand the landscape of technological advancements. You will gain insights into the latest developments and how they impact the accounting sector. Our expert-led program will delve into the newest Software and Hardware innovations, the evolving role of AI and machine learning in accounting, and the burgeoning impact of technologies like quantum computing and blockchain. This course guides you through the advantages and challenges of these technologies and helps you craft a technology strategy that aligns with your business goals.


Learning Objectives:

  • Identify and assess the impact of AI and machine learning on accounting practices.
  • Recognize the potential applications and implications of quantum computing in finance.
  • Recognize the evolving role of blockchain technology and cryptocurrencies in financial systems.
  • Distinguish the practicality and benefits of the latest software and hardware tools in the professional environment.

10:15 AM – 11:30 AM PDT

TPR2401. Beyond Today: The Next Chapter in SOC and Third-Party Risk

Chris Halterman

- Managing Director | Ernst & Young LLP

Carrie Kostelec

- Lead Manager - SOC & Related Services | AICPA & CIMA
Embark on a forward-looking journey informed by an understanding of the history of SOC services. Contemplate the current environment to envision the future landscape of SOC reporting and third-party risk, preparing for upcoming challenges and opportunities.

Learning Objectives:

  • Recall how new types of attest services have been developed through history.
  • Recognize factors in the current environment that will impact the future of SOC and third-party reporting.
  • Distinguish how practitioners can prepare for upcoming challenges and opportunities with SOC and third-party reporting.

11:30 AM – 11:45 AM PDT

ENG24SD21. ENGAGE Live Studio REPLAY: Day 1 - Morning Welcome with Private Practice Transitions

Martin Finn

- Partner | Lavelle and Finn, LLP

Lindsay Stevenson

- Chief Transformation Officer | BPM LLP

Kick off the first day of the ENGAGE 24 conference with our morning welcome session hosted by ENGAGE Chairs Marty Finn and Lindsay Stevenson. Join us as we set the stage for an exciting day ahead, packed with insightful sessions, networking opportunities, and interactive activities.

In this special segment, we'll be joined by Monday's ENGAGE Live Studio sponsor, Private Practice Transitions. Don't miss an engaging interview with Justin Farmer, Esq, CBI, Owner and Managing Broker of Private Practice Transitions. Discover more about his expertise and experience, and get a sneak peek into what Private Practice Transitions has in store for attendees this year.

11:45 AM – 12:35 PM PDT

EDG2402. Leave Me Alone: People Management for the Non-People Person

Erin Crowley

- Global Learning + Development Advisor | Spiirall
The ultimate survival guide for the introverted or task-focused professional, Leave Me Alone challenges the idea that the best managers love being around people all day. Join Erin Crowley - Spiirall Global Learning + Development Advisor, lead coach, and people development specialist - to learn how to become an extraordinary developer of talent without sacrificing the autonomy, space, and results-driven environment you thrive in.

Learning Objectives:

  • Recall commonly held beliefs surrounding leadership traits and skillsets.
  • Distinguish the impact of varying people management behaviors.
  • Identify skills that empower effective development strategies and harmonious balance.
  • Select action steps with tools, resources, and inspiration.

11:45 AM – 12:35 PM PDT

ENG2404. Ms. Perception: A Global Macro and Market Outlook (PFP, FIN)

John Tousley

- Managing Director | Goldman Sachs
In this session, John Tousley, CFA of Goldman Sachs Asset Management will explore the current investment complexities of investing in a climate where the economic fundamentals intersect with geopolitical tensions and US elections. A thorough top-down review of growth, inflation, and monetary policy will be combined with bottom-up thoughts on investment strategy, with a particular focus on the relationship between US elections and market returns.

Learning Objectives:

  • Analyze the current environment to think more strategically as an investor.
  • Differentiate the factors that matter most during moments of market uncertainty.
  • Identify the relationship between US elections and market returns.

11:45 AM – 12:35 PM PDT

ENG2406. Planning for a Surviving Spouse (EST, TAX)

Anthony Vitiello

- Partner and Chairman, Tax and Estate Planning Group | Connell Foley LLP
This session will begin by analyzing the most common estate and gift tax planning techniques for the surviving spouse, such as marital deduction planning, gifting to spousal lifetime access trusts, lifetime QTIP trusts, the efficacy of portability and similar planning. We will then venture into more creative planning techniques such as nonreciprocal SLATs, techniques that hedge the risks of trust funding where the transferor spouse survives the donee spouse, planning in second marriages with prior children, and other issues that the modern couple confronts. We will also examine how to design trust terms for the surviving spouse.

Learning Objectives:

  • Compare sophisticated estate and gift tax planning techniques for the surviving spouse.
  • Identify dilemmas and pitfalls in estate and gift tax planning for the surviving spouse.
  • Analyze trust designs for the surviving spouse.

11:45 AM – 12:35 PM PDT

EST2401. The Intersection of Divorce & Estate Planning: The Top Tax/Planning Tips & Traps You Need to Know

Sharon Klein

- Executive Vice President | Wilmington Trust

Whether advising clients before, during or after marriage, professional advisors should be aware of important tools, techniques and other considerations in order to advantageously position their clients in the event of divorce. With the increasing overlap among professional disciplines, advisors have much to gain from having cross-disciplinary fluency. Topics include: * Powerful new tax considerations; * A hidden asset in prenuptial planning that could be worth millions;     * Asset protection trusts: A potentially powerful premarital option;     * “Quiet” Trusts, with the ability to restrict beneficiary access to trust information;     * Lifetime planning considerations;     * Documents that require immediate review in light of divorce;     * Significance of credit solutions in divorce;     * Attacking and defending trust assets in divorce;     * Compelling options to potentially change otherwise irrevocable trust terms;     * Key considerations regarding the use of life insurance; and     * Recent developments regarding stored genetic material. Drawing upon the latest judicial and legislative developments, this presentation will raise awareness of some of the estate planning, tax, and family law issues that need to be considered to better position professionals to advise clients before marriage, during their marriage, and before a divorce is finalized.


Learning Objectives:

  • Identify what estate planning is advisable before, during, and after divorce.
  • Analyze trust provisions to determine how vulnerable trusts are to attack in divorce.
  • Recognize significant recent law changes in the divorce context and how they impact clients.

11:45 AM – 12:35 PM PDT

EST2402. IRS Update and Dialogue on Recent Developments on Estate and Gift Taxes - Form 706 and Form 709

Lisa Piehl - Invited

- Program Manager, Estate and Gift Tax Policy | IRS
The presentation is about recent developments regarding federal estate and gift taxes. We will review general procedural and substantive updates regarding estate and gift taxation, including changes in the law that impact the filing of estate and gift tax returns.

Learning Objectives:

  • Analyze changes in the law that impact the filing of estate and gift tax returns.
  • Recognize developments regarding federal estate and gift taxes
  • Use transcripts and historical Forms 709 to properly prepare returns.
  • Determine when and how to request issuance of IRS Letter 627, also referred to as an estate tax closing letter

11:45 AM – 12:35 PM PDT

NAA2402. Mastering COSO and Sharing the Power of Internal Control

Lucia Wind

- COSO Board Chair and Executive Director | Raiders 14U Blue

Jennifer Burns

- Chief Auditor | AICPA & CIMA

Paul Perry

- Member | Security, Risk and Controls Practice Area Leader | Warren Averett LLC

Understanding a company’s systems of internal controls is essential to any audit. A well-structured internal control framework promotes accountability, prevents fraud, and ensures the integrity of the reported information. Join this session for a fireside chat about the Committee of Sponsoring Organizations of the Treadway Commission’s (COSO) Internal Control-Integrated Framework and how its use enhances the quality of audits and the quality of reporting in the financial statements and beyond.


Learning Objectives:

  • Identify the key components of the COSO framework and how they contribute to a comprehensive internal control system.
  • Recognize the importance of internal controls in mitigating the risk of material misstatements, including fraud risks.
  • Distinguish how robust controls can streamline the audit process and improve audit efficiency.
  • Identify real-world applications that demonstrate the impact of internal controls on the audits of financial statements and other subject matters (e.g., sustainability).

11:45 AM – 12:35 PM PDT

NAA2403. Unifiying Technology and Methodology: Refining Firm Audit Transformation Strategy

Karl Busch

- Senior Director - Product Management - Dynamic Audit Solution | AICPA & CIMA

Jonathan Kraftchick

- Partner | Cherry Bekaert
The “audit of the future” is everywhere you look. It’s coming, it’s here, you’ve already missed it. But preparing for change can be overwhelming, especially when your tech stack is lagging. With risk assessment and quality management standards constantly evolving, it’s hard to know where to start. Whether you are part way on your journey or starting at square one, join our session to deconstruct the elements of the tech stack and audit process to understand key components of audit methodology and how your firm can effectively integrate technology and methodology. It’s more accessible than you think. Your audit teams will thank you!

Learning Objectives:

  • Identify the key components of audit methodology and how to effectively integrate technology and methodology.
  • Recognize elements of a tech stack that support audit transformation.

11:45 AM – 12:35 PM PDT

PRA2403. I Want to Grow My Practice... Now What?

Maya Ivanova

- Shareholder | Wilson Ivanova Certified Public Accountants, Inc. APAC

Jessie Williams

- Chief Executive Officer | jmWilliams CPA, LLP

Join us to discover how a mix of classic and fresh marketing strategies can organically expand your firm. This session isn’t just about shaking hands; it’s about blending trusted techniques like community events, direct mail, and strong referral programs with the right amount of digital savvy. Our expert speakers will guide you through creating a marketing blend that builds deep connections and attracts new business. You'll leave with practical tips on how to use these strategies to grow your client base and enhance your firm’s presence in the market without needing to buy your way in.


Learning Objectives:

  • Determine to blend modern digital strategies with classic, in-person marketing approaches to create a dynamic marketing mix that drives business growth and enhances client engagement.
  • Calculate how to develop and execute a marketing plan that focuses on organic growth, enabling their firms to expand through increased client retention and new client acquisition without relying on firm mergers or purchases.
  • Identify effective traditional marketing strategies, such as direct mail, referral programs, and community involvement, and understand how to implement them to strengthen client relationships and build community presence.

11:45 AM – 12:35 PM PDT

PRA2404. Aligning the Key Practice Management Elements of Governance, Succession Planning, Partner Compensation, and Capital Solutions for Autonomous Decision Making

Gary Thomson

- Managing Partner | Thomson Consulting, LLC
Join us for an engaging exploration of how practice management principles intersect with autonomy, equipping you with actionable strategies for informed decision making.

Learning Objectives:

  • Recognize the relationship between practice management elements and autonomous decision making.
  • Apply practical insights to making decisions that align these elements with future thinking.
  • Analyze the strategic implications of effective practice management in achieving long-term goals.

11:45 AM – 12:35 PM PDT

TAX2401. K-2 and K-3 Update

Joseramon Carrasco

- Managing Director | Grant Thornton LLP

Cory Perry

- Partner | Grant Thornton

This session will primarily focus on the rules for complying with the Schedules K-2 and K-3 requirements which apply to partnerships with items of international relevance. The speakers will discuss relevant IRS guidance for completing Schedules K-2 and K-3, common reporting issues, and discuss practical examples of challenges that taxpayers may face.


Learning Objectives:

  • Recognize when Schedules K-2 and K-3 are required to be completed.
  • Identify common reporting issues and relevant IRS guidance for compliance.

11:45 AM – 12:35 PM PDT

TAX2402. Rethinking Tax Practice in the 21st Century: How to Stay Healthy, Happy, and Productive

Daniel Moore

- Owner | D.T. Moore & Company

Amy Vetter

- CEO | The B3 Method Institute (QuickStart Training)

Chet Buchman

- Managing Partner | Swindoll, Janzen, Hawk & Loyd, LLC
As flight attendants say, put your own oxygen mask on before you help others. It is crucial that you find ways to prioritize the things that matter - whatever that means for you. Join this panel to learn strategies to enhance your productivity, maintain well-being and foster happiness while also being a successful tax professional.

Learning Objectives:

  • Apply practical solutions to tackle the unique challenges faced by tax practitioners today.
  • Identify methods to manage stress, avoid burnout, and encourage a healthy work environment for sustained productivity.

11:45 AM – 12:35 PM PDT

TCH2402. Reimagining the Digital Firm of the Future

Chris Cromer

- Director of Operations | CPA.com

Hannes Hapke

- Principal Machine Learning Engineer | Digits

Avani Desai

- Chief Executive Officer | Schellman & Company

A powerful combination of technologies is currently fueling the next iteration of the internet and will significantly impact the way firms operate and conduct business, both internally and with customers. Sometimes referred to as Web 3, it will soon be the primary driver of accelerated digital transformations across our profession. Attend this session to prepare your firm and team for the digital firm of the future.


Learning Objectives:

  • Recognize the evolution of the web and the technologies that drive it, and how Web3 will impact CPAs and accounting firms
  • Estimate the implications of evolving to decentralized data networks, digital identity ownership, and digital trust.
  • Identify new and emerging privacy and security challenges.
  • Identify how new technologies will reshape business models both in the accounting profession and across your clients' industries. and across your client’s industries

11:45 AM – 12:35 PM PDT

TPR2402. Unlocking the Key Lessons and Takeaways from SOC School

Sean Linton

- Partner | EisnerAmper, LLP

Neha Patel

- Partner in charge | Weaver & Tidwell LLP

The AICPA SOC School program has been a key point of interaction for SOC practitioners--from new associates to senior partners--across the globe. SOC School instructors get an invaluable glimpse into the common questions among practitioners and the areas of guidance that are often unknown or misunderstood. Hear from the instructors as we revisit highlights from SOC School and provide an opportunity to ask and discuss the questions that arise most often in your own practice.


Learning Objectives:

  • Recall highlights from the SOC School program.
  • Identify common challenge areas in the delivery of SOC attestation services.
  • Identify key portions of SOC attestation guidance that address common topics.

1:00 PM – 1:30 PM PDT

ENG24SD04. ENGAGE Live Studio: Speaker Q&A: The Leadership Impact – How to Build and Lead a High Performing Team with Ken Warman

Ken Warman

- Founder | The Leader's Evolution

Martin Finn

- Partner | Lavelle and Finn, LLP

Join us for an engaging and insightful Q&A session with leadership expert Ken Warman. In this segment, Ken will delve into the key principles of building and leading a high-performing team. Drawing from his extensive experience and expertise, Ken will share practical strategies, actionable advice, and answer your questions on fostering a culture of excellence, motivating team members, and driving organizational success. Don’t miss this opportunity to gain valuable insights and enhance your leadership skills.

1:40 PM – 2:05 PM PDT

TD2401. Building an Integrated Firm of the Future: Connecting People, Data & Tech - presented by CPA.com (NAA, PRA, TCH)

Paul Whitmore

- Professional Services Consultant -Audit | CPA.com

Monie Grewal

- Director of Accounting Solutions | Caseware

The audit is in an era of transformation. We understand how important a role technology, data, processes and human capital will play in your firm's success. In this session, we'll demonstrate the collective value of moving all aspects of your firm to one cloud-based platform that hosts robust engagement and practice management apps. Join our session and get a sneak peek into the OnPoint suite for audit and assurance (DAS, EBP, PCR). From client collaboration and intelligent workflows to powerful analytics, modernized quality management and reporting, you'll learn how integrated technology, data and collaboration can empower you to deliver more efficient, high-quality services to your clients and staff.

2:00 PM – 2:30 PM PDT

ENG24SD05. ENGAGE Live Studio: Speaker Q&A: Ms. Perception: A Global Macro and Market Outlook with John Tousley

John Tousley

- Managing Director | Goldman Sachs

Lindsay Stevenson

- Chief Transformation Officer | BPM LLP

Join us for an engaging and insightful Q&A session with senior strategist John Tousley as he continues the conversation about exploring the global macroeconomic landscape and market outlook. Engage with John as he addresses your questions and offers insights to help navigate the complexities of today's economic environment. This is a must-attend session for anyone looking to stay informed and ahead in the ever-evolving world of finance.

2:30 PM – 3:45 PM PDT

EDG2403. Stuck in the Middle — Being a Leader Without Being at the Top

Jessica Iennarella

- Chief Financial Officer | State Bar of Arizona
Bosses to the left of me and employees to the right — having a role that has you keeping track of both is enough to make anyone scared of falling off their chair. How do you thrive when surrounded by others who all need something different from you? Let’s talk strategies and actionable tips designed to empower effective leadership during the push-pull that is managing from the middle.

Learning Objectives:

  • Identify who is stuck in the middle.
  • Analyze situational awareness — how your perspective on the situation can change everything.
  • Determine how accountability fits into successfully leading from any position.

2:30 PM – 3:45 PM PDT

ENG2403. DEI Session: Navigating the Legal Landscape and Paving the Path for Ongoing Equity Efforts (All tracks)

Kimberly Ellison-Taylor

- CEO | KET Solutions LLC

Crystal Cooke

- Director - Diversity & Inclusion | AICPA & CIMA

Katie Patel

- US Diversity Talent Acquisition Leader | PwC

Join us for an engaging session that delves into the impact of recent legislation affecting Diversity, Equity, and Inclusion (DEI) initiatives, and explore strategies to drive lasting change. It's imperative for organizations and advocates to understand the implications and adapt their approaches accordingly.


Learning Objectives:

  • Identify insights into leading practices around inclusion the workplace.
  • Identify practical strategies and best practices for advancing DEI goals.
  • Determine an understanding of the evolving legal framework and its intersection with DEI efforts.

2:30 PM – 3:45 PM PDT

ENG2407. Driving Innovation: Don't Be Scared (PRA, TCH)

Amy Vetter

- CEO | The B3 Method Institute (QuickStart Training)

Zunie Nguyen

- Founder & CEO | Yogi CPA

Roman Villard

- Founder | Full Send

Lauren Lewin

- Director of Business Transformation | Wiss LLP

Have you tried to lead innovation in your practice or business and run into roadblocks with the people who need to embrace change? You aren’t alone. People feeling scared or intimidated by change are a common inhibitor to transformation that we face. This shared experience of trying to successfully innovate can depend on the level of human connection we create in the process. This panel of experts will cover the different innovation models for leading change in your firm or business. Our presenters will share stories of technology and process change management, including what went wrong, what went well, and how they were able to help others work differently by finding ways to accomplish the vision. Learn how to turn fear into growth, foster a culture of innovation, and operationalize new technology to ensure you are successful in improving the human experience with your internal teams and clients.


Learning Objectives:

  • Identify best practices for implementing digital tools and technologies, including change management strategies.
  • Recognize how to create a culture of innovation and continuous improvement within your firm.

2:30 PM – 3:45 PM PDT

ENG2408. New Partners in Established Firms: What to Know, What to Ask (EDG, PRA)

Matthew Wilson

- Partner | Wilson Ivanova Certified Public Accountants Inc.

Maya Ivanova

- Shareholder | Wilson Ivanova Certified Public Accountants, Inc. APAC

Chris Wittich

- Partner | Boyum Barenscheer, PLLP

William Pirolli

- Executive Vice President of Firm Services | Succession Institute, LLC

If you are a new Partner, looking to become a new Partner or you are looking to add a new Partner, this is the session for you. In this session we will interview new and seasoned Partners and discuss the conversations they wish they had before signing the Partnership agreement. We will explore the effect that unclear expectations can lead to discord within the Partner group. In addition, we will explore how the partner group can better communicate to new or younger partners to share the WHY in WHY things are done a certain way and how the existing partners must be willing to hear new ideas and processes from the new partners. We will also share some best practices for firms to deliver their expectations, training and onboarding of new Partners into an existing Partnership structure.


Learning Objectives:

  • Recognize how younger partners perceive their new role in an existing partnership.
  • Identify the topics that need to be included in the partnership agreement prior to signing.
  • Recognize the value of a Partner in Training program.

2:30 PM – 3:45 PM PDT

ENG2409. Generative AI - Practical Uses in the Profession (TCH, FIN)

Jim Bourke

- Managing Director Advisory Services | WithumSmith+Brown

Molly Goins-Cox

- CIO | Withum

John Toon

- Technology Strategy Lead | Beever and Struthers
In this session the panel will discuss practical uses of generative AI in public accounting. Recent advances in transformer-based deep neural networks have enabled a number of generative AI systems notable for accepting natural language prompts as input. These include large language model chatbots such as ChatGPT, Bing Chat, Bard and LLaMA, and many more quickly being developed. Our profession is ripe to be disrupted by these advances in Generative AI. The panelists will share their real-life experiences of projects they are currently engaged in, that will directly impact existing advisory, audit and tax practices as we know them today.

Learning Objectives:

  • Recognize generative AI as it relates to the profession.
  • Identify tasks in the profession that are ripe for disruption.
  • Recognize what firms are doing today with generative AI.
  • Identify developing generative AI advances that may benefit for firms.

2:30 PM – 3:45 PM PDT

EST2403. Fostering Longevity for Family Wealth and Legacy: Critical Structural and Governance Decisions

Anita Sarafa

- Managing Director | JP Morgan Private Bank
Building great wealth is usually the result of determination, risk-taking, persistence and admittedly some luck along the way. But building lasting, generational wealth, requires strategic vision and a plan. Families with significant multi-generational wealth must make key structural and governance decisions to put the family in the best position to steward the family wealth, nurture the family values and meet the needs and expectations of the younger generations. Structural choices to help manage family wealth may include: family offices, private trust companies, co-investment vehicles, trusts and private foundations. Key elements of a successful family governance process typically include communication, next generation education and development, family member well-being and conflict management. The families who think holistically and attend to these areas, in addition to the administrative, investment and operational functions, are the ones most likely to achieve their goals. This presentation will explore some of these critical decisions and share best practices of successful families gleaned from over 30 years of working in the field.

Learning Objectives:

  • Recall the history, evolution, and growth of family-led entities and family offices in the US.
  • Identify the catalysts driving families to seek family offices and other shared family wealth structures.
  • Recognize legal structures used to manage shared family wealth including: A trusts, single family offices, single family offices with profits interest, private trust companies, pooled investment vehicles (including tax and regulatory considerations), and private foundations.
  • Analyze key decisions/considerations families make regarding structure, approach to services, staffing and compensation, operational issues, and costs.
  • Identify key governance considerations, including challenges to family wealth and proactive practices of successful families.

2:30 PM – 3:45 PM PDT

EST2404. Navigating Charitable Gifts of Business Interests: Key Planning Considerations

Ted Batson

- Partner/Tax Counsel | CapinCrouse LLP
Business interests are a significant component of the net worth of many Americans. They can also be an excellent source of assets for charitable giving. This session will review the key planning considerations that will inform the decision to make a charitable gift of a business interest.

Learning Objectives:

  • Analyze suitability of a business interest to fund a charitable gift.
  • Determine the deductibility of a business interest gift.
  • Differentiate the tax consequences arising from gifts of diverse business structures.

2:30 PM – 3:45 PM PDT

EST2405. Staying out of the Estate and Gift Tax Return Penalty Box

Beth Kaufman

- Partner | Lowenstein Sandler

Melissa Wiley

- Partner | Lowenstein Sandler LLP
In 1955, there were fourteen penalty provisions in the Internal Revenue Code. By 2011, there were more than ten times that number. Come learn from two tax attorneys – an estate planner and a tax controversy specialist – about the penalties that can apply in the estate and gift tax context, and how to effectively defend against them. This session will include a discussion of recent penalty case law, as well as the application of the ever-elusive “reasonable cause” standard.

Learning Objectives:

  • Identify the penalties that can be applied to estate and gift tax returns
  • Recognize the defenses to each of the identified penalties.
  • Analyze recent case law impacting the application of and liability for penalties.

2:30 PM – 3:45 PM PDT

FIN2401. Be Influential — Drive Action and Make Numbers Matter with Financial Storytelling

Liz Barhydt

- CFO, Pardon/ CEO | She Speaks Numbers
We’ve all been there. It’s either happened to us or we’ve seen it happen. When someone starts speaking about numbers, people shut down. So, what’s the point of delivering financials if no one listens or doesn’t act? After 15+ years of working with executives and management teams at organizations both large and small, Liz noticed how inaccessible finance was for non-finance people and knew it had to change. By using storytelling techniques to deliver compelling financial presentations and engage teams, she skyrocketed her career. After grabbing her spot in the C-suite she looked back and wondered why isn’t every finance leader doing this? Using storytelling techniques to bring your numbers to life and make them matter is an essential skill that any finance and accounting leader can master to amplify their impact, drive strategic value, and inspire action.

Learning Objectives:

  • Recognize the business value of storytelling in finance and accounting.
  • Recall how to find the stories hidden in the numbers.
  • Identify a simple process to craft financial presentations with storytelling techniques.
  • Recognize tips and tricks to make your presentation decks more visually compelling.

2:30 PM – 3:45 PM PDT

NAA2404. Quality Management for Sole Practitioners and Small Firms

Michael Brand

- Member | BMSS, LLC

Kathryn Fletcher

- Partner | Draffin Tucker

Joe Lynch

- Managing Director, Shareholder | Johnson Global Accountancy (JGA)
The Quality Management Standards will not be required to be implemented until 2025 so firms need to be working on getting their system in place by then. This session will help practitioners get out of the "check the box" mentality that can be done with the current standards. It will also cover what needs to be in place to help pass peer review and should be most beneficial to small practitioners who can't spend thousands of hours implementing the new standard.

Learning Objectives:

  • Identify the risk assessment process.
  • Determine effective forms of documenting a system of quality management.
  • Identify ways to get from the current requirements to the new requirements.

2:30 PM – 3:45 PM PDT

NAA2405. Is it Debt or Equity?

Scott Ehrlich

- President | Mind the GAAP, LLC

In this session, participants will learn about the challenges in determining whether a financial instrument should be classified as a liability or as equity. The session will address situations where legal form equity must nonetheless be presented as debt in the balance sheet. The session will also describe the GAAP guidelines around classifying equity-linked contracts as either liabilities or equity.


Learning Objectives:

  • Determine the effect of redemption features on the classification of legal form equity instruments
  • Apply the requirements in GAAP to determine whether an equity-linked contract should be classified as a liability or equity

2:30 PM – 3:45 PM PDT

NAA2406. Peer Review: Preparing for the Next One, and What does a Peer Reviewer Really Think?

Dustin Verity

- Managing Partner | Verity CPAs

Michael Fawley

- Principal, Assurance Inspections | BDO USA, P.C.

This session provides interesting information about the Peer Review Program, including the most common errors identified by peer reviewers and how to best prepare for your firm’s next peer review.


Learning Objectives:

  • Recognize common errors identified by peer reviewers.
  • Identify best practices to hire a quality peer reviewer.
  • Determine the most effective ways to prepare for your firm's next peer review.

2:30 PM – 3:45 PM PDT

PFP2405. 4 Questions Every Investment Strategy Must Answer

Daniel Campbell

- Investment Strategy Advisor | Buckingham Wealth Partners
Understanding the differences in investment approaches can be a daunting task. Whether you are choosing single stocks or building portfolios with diversified funds and ETFs, every investment strategy can be broken down into simple components. With the goal of developing your skills to have more meaningful conversations around investments, this session unpacks the four questions every investment strategy must answer, how long-term investors should think about these questions, and how to leverage this framework to build a cohesive portfolio strategy for your clients.

Learning Objectives:

  • Identify the four questions every strategy must answer.
  • Recognize the two factors that determine how an investor answers each question.
  • Use techniques to apply this framework in client conversations regarding portfolio design and investment performance.

2:30 PM – 3:45 PM PDT

PFP2406. Where’s my Passport? Navigating the Wilds of Cross Border Tax Planning

Joseph Sardella

- Partner | Henderson Partners LLP

In the complex landscape of international taxation, understanding the nuances of US inbound and outbound transactions is crucial for taxpayers aiming to optimize their tax strategies. Through four detailed case studies focusing on real-world, cross-border scenarios, we will explore the tax implications for foreign persons entering the US market (inbound transactions) and for US entrepreneurial shareholders/owners of US entities as they expand their businesses into a foreign market (outbound transactions). These scenarios will highlight key considerations such as the selection of appropriate entity structures, e.g., branches or subsidiaries, each with its distinct tax considerations. We will review the US estate tax considerations of non-US persons investing in US real estate. The tax challenges and opportunities for Americans living outside the US (CFC and GILTI) will also be analyzed. By dissecting real-world examples, this session aims to provide practical insights and guidance on navigating the intricate web of tax obligations and opportunities in cross-border business and investment activities.


Learning Objectives:

  • Recognize the tax challenges facing high net worth US citizens residing outside the US with respect to operating their professional practices or businesses in a foreign jurisdiction (CFCs).
  • Recognize the tax implications of different entity structures such as trusts and branches versus subsidiaries for both inbound and outbound investments. Identify how each structure impacts tax liabilities, operational flexibility, and compliance requirements in different jurisdictions.
  • Identify the knowledge needed to navigate the U.S. tax implications and filing requirements for mixed citizenship couples living abroad, including understanding the filing statuses available, the potential benefits and drawbacks of electing to file jointly with a non-U.S. citizen spouse, and how to utilize QDOTs to defer US estate tax on the death of a US spouse.
  • Identify the US estate tax implications for non-US persons investing in US real estate. This objective includes identifying the basis of US estate taxation, key exemptions, applicable rates, and potential tax liabilities that arise upon the death of a non-US investor.
  • Indicate strategic planning tools such as the use of ownership structures (e.g., holding companies, trusts) to mitigate exposure to US estate taxes, ensuring that participants can advise on or make informed decisions about estate planning to protect international investments in US property.

2:30 PM – 3:45 PM PDT

PFP2407. Retire Overseas: The Silver Bullet for Long-Term Financial Planning

Liz Larroquette

- Relocation and Investment Advisor | Live and Invest Overseas

Retiring overseas is a strategy that can help your clients achieve their retirement dreams, including retiring early and retiring well even on a limited income. In this session, we'll detail the factors your clients will need to consider and plan for in order to make a successful move overseas in retirement: residency, health care, taxes, banking, administration, and financial considerations. We'll examine these factors for both the capital costs of the move and the ongoing cost of enjoying a rich, fulfilling retirement in another country.


Learning Objectives:

  • Recognize the benefits, financial and personal, of retiring overseas.
  • Identify the clients for whom retiring overseas makes sense.
  • Recognize the ongoing support needed for your overseas clients.
  • Identify the steps required for a successful retirement move to another country.

2:30 PM – 3:45 PM PDT

TAX2403. Taking it Personally: An Individual Income Tax Update

Damien Martin

- Partner | EY

Take a journey through the latest individual income tax developments with Damien Martin, partner in the Private Tax practice within the Financial Services Organization at EY, as he shares insights from key court decisions, tax guidance, and more.


Learning Objectives:

  • Recall recent individual income tax developments.
  • Recognize potential tax planning and reporting opportunities.
  • Identify key areas of focus for individual income tax returns for extension and the 2024 tax seasons.

2:30 PM – 3:45 PM PDT

TPR2403. What if the SOCs Don’t Fit? Emergence of Non-Traditional Third-Party Assurance

Brian Thomas

- Partner | Weaver

Angela Appleby

- Partner | Plante Moran

As multiple compliance “frameworks” continue to emerge, learn about the different options available to provide additional assurance over these frameworks under the AICPA attestation standards.


Learning Objectives:

  • Analyze different types of attest engagements and how they can be used to provide assurance over other frameworks.
  • Apply AICPA attest standards to providing assurance over other compliance initiatives.
  • Identify practical approaches to providing assurance on other subject matter.
  • Identify how to advise clients on the pros and cons of the various options available.
  • Analyze real-world scenarios where organizations sought additional assurance over compliance frameworks and how AICPA attestation standards were applied in these cases.

3:45 PM – 4:00 PM PDT

ENG24SD03. ENGAGE Live Studio: Audience Spotlight - Meet our First Time Attendees

Michael Brand

- Member | BMSS, LLC

Join us for a special segment where we shine the spotlight on our first-time attendees at ENGAGE 24! In this segment, we'll be showcasing captured footage from the First Time Attendees Reception. Get ready to hear directly from newcomers about their initial impressions, what inspired them to attend, and their hopes for the conference.

4:00 PM – 5:15 PM PDT

EDG2404. Increasing Self-Awareness and Getting Necessary Feedback

Joynicole Martinez

- CEO | The Alchemist Agency

Are you tired of getting feedback that isn’t quite helpful, not getting feedback at all, or needing to give feedback that’s less than positive? Maybe the idea of giving feedback makes you nervous because you don’t want to do harm, or asking for feedback means you have to navigate risk. Research shows that people feel there is a lack of transparency and understanding of the formality of feedback and of the unspoken cultural rules and behaviors around performance feedback. People may believe that because of their position, race, gender, and/or other factors, they have not always received unbiased or objective evaluations from supervisors. Further, the feedback received from supervisors is not constructive and does not help with achieving growth. In this session, you will learn effective strategies for seeking and receiving feedback, including recognizing when steps should be taken to seek additional feedback.


Learning Objectives:

  • Identify the key components of effective performance feedback, including the purpose of performance feedback, the key components of effective feedback, and how to give feedback in a constructive and actionable manner.
  • Analyze strategies for seeking out and receiving feedback, such as strategies for seeking out feedback from managers, colleagues, and clients, and receiving feedback in a way that encourages dialogue and learning.
  • Apply giving and receiving performance feedback in a way that is specific, actionable, and focused on behaviors and results.
  • Identify common pitfalls in giving feedback and how to avoid them.

4:00 PM – 5:15 PM PDT

ENG2410. DEI Session: The Secret Definition of Success: Perspectives from Women Leaders in the Accounting and Finance Professions​ (All tracks)

Jeannine K Brown

- Chief Executive Officer | Everyday Lead

Zunie Nguyen

- Founder & CEO | Yogi CPA

Nicole Davis

- Founder and Chief Hello Officer | Butler-Davis

Ana-Maria Cornoiu

- VP Business Risk Assurance & Advisory | Volvo Financial Services LLC

This panel of various female leaders will unveil key insights into how they developed their own definitions of career success while not feeding into what society demanded “success” to be.


Learning Objectives:

  • Identify what the true definition of success is.
  • Identify insights to help you determine your own definition of success.​
  • Identify the links between your definition of success and your productivity.
  • Recognize tips for how to achieve your own level of success.

4:00 PM – 5:15 PM PDT

ENG2411. IRA/Retirement Account Update (EST, PFP, TAX) | Preceded by the PFP Standing Ovation Awards and the PFP Distinguished Service Award

Robert Keebler

- Partner | Keebler and Associates, LLP
The last several years have seen a flurry of changes for retirement accounts. These include changes for employers, savers, retirees, and post-mortem beneficiaries. A near constant flow of regulation and guidance to implement changes from Congress provides both clarification and complication. A timely update for practitioners is critical.

Learning Objectives:

  • Identify updates in post-mortem IRA distribution regulatory law and guidance.
  • Recognize IRA legislative updates and implementation of new statutes.
  • Analyze comprehensive themes guiding the wave of change to better plan for the future.

4:00 PM – 5:15 PM PDT

ENG2412. Cybersecurity Risk Management Strategies for Emerging Cyber Threats (TCH, TPR)

Steven Ursillo

- Partner, Risk Accounting and Advisory, Information Assurance and Cybersecurity | Cherry Bekaert

Brian Thomas

- Partner | Weaver

Learn how to navigate the intricate and evolving landscapes of cloud and application programming interface (API) security, artificial intelligence (AI), zero trust, identify and access management (IdAM), internet of things (IoT), and more in this insightful session. Discover innovative strategies and best practices to combat evolving threats and secure interconnected digital ecosystems, all while enhancing your threat detection, response capabilities, and understanding of advanced security models.


Learning Objectives:

  • Analyze the complexities of emerging technologies like AI, IoT, and cloud services to fortify digital defenses effectively.
  • Use resilient security frameworks to mitigate evolving cyber threats.
  • Apply advanced threat management strategies to detect and respond to sophisticated threats promptly and efficiently.
  • Apply proactive security measures to secure digital ecosystems through innovative strategies and security automation.

4:00 PM – 5:15 PM PDT

EST2406. Guarantees, Projections and All that Jazz: An Analysis of How to Evaluate Life Insurance Proposals

Allen Hensley

- Advanced Planning Development Officer | New York Life

Robert Pate

- Corporate Vice President | New York Life Insurance Company

A life insurance proposal may run 30-40 pages and include multiple ledgers, spanning many decades, with abundant disclosures and footnotes. In this session we will give you practical methods and insights to quickly analyze life insurance proposals and focus on the key issues for your client’s long-term benefit. This workshop will focus on key assumptions and variables in life insurance illustrations and equip you with pertinent questions to help clients discern the best value for their family’s objectives. Specific to life insurance for estate planning, we will review policy riders for changing coverage needs (due to estate growth and changing exemption amounts) along with private split dollar considerations and premium financing considerations in a higher interest rate environment. Provide more value to your clients by focusing on the most critical issues for their life insurance planning.


Learning Objectives:

  • Apply a shortcut to quickly find both guaranteed and hypothetical results in a life insurance proposal.
  • Determine the key variables that most impact long-term projections for your client’s policies.
  • Identify the top five issues that could significantly change the actual vs. illustrated results of a life contract.
  • Analyze new riders offering flexibility in 2nd-to-die coverage for the TCJA Sunset.
  • Compare potential pitfalls in Premium Finance proposals
  • Select best-practices for buy-sell insurance in light of Connelly case.

4:00 PM – 5:15 PM PDT

EST2407. State Taxation of Trusts, Where is my trust taxed?

David Berek

- Partner | Mayer Brown LLP

In this session, we will provide an overview of the state income taxation of trusts. States are all very different in the way they define residency for a trust. We will walk you through the state statutory guidance and constitutional application for the state income taxation of trusts. We will also provide you with some planning considerations to assist in the formation and maintenance of trusts.


Learning Objectives:

  • Identify the basis of state income taxation of trusts.
  • Recognize the constitutional contacts of state fiduciary income taxation.

4:00 PM – 5:15 PM PDT

FIN2402. Talent, Transformation, Technology, and the Future of Finance

James Hood

- EVP of Business Engagement & Growth | US/AICPA-CIMA

Barry Payne

- Director - External Relations, Management Accounting | AICPA & CIMA

Samuel Maimbo

- VP-Budget, Performance Review & Strategic Planning | World Bank

Christy Wright

- SVP, Corporate Finance | Southwire Company

Talent, transformation, and technology is the over-arching theme of the Corporate Finance Track at ENGAGE 2024. In this opening session, Tom Hood and Barry Payne will provide an update on key priorities of AICPA & CIMA’s Future of Finance Group of top accounting and finance leaders. The intersection of rapid change, maximizing technology, and evolving mindset is hugely top of mind. Using the insights from this group and drawing from a significant global research project, Tom and Barry will map out the future state of the corporate accounting and finance profession. They will also define the future competencies, skills, knowledge, and behaviors required. In this session, you will identify the top three priorities of the future of finance group and why this is important to our profession; determine how and where technology is making a difference; determine why mindset is of significant importance to our future state; identify where great finance teams are choosing to get better; and determine how to use the T-Shaped Finance Professional to help make improvements. In addition, Barry and Tom will highlight some valuable tools and resources to elevate your finance and accounting capabilities forward in your organizations.


Learning Objectives:

  • Identify the top three priorities of the future of finance group and why this is important to our profession.
  • Determine how and where technology is making a difference.
  • Determine why mindset is of significant importance to our future state.
  • Identify where great finance teams are choosing to get better.
  • Determine how to use the T-Shaped Finance Professional to help get better.

4:00 PM – 5:15 PM PDT

NAA2407. Using Tech in an Audit: Part 1

Samantha Bowling

- Managing Partner | GW CPA LLP

Sara Watson

- Director | FORVIS
The pathway to successfully adopt technology in your audit.

Learning Objectives:

  • Recognize how to successfully adopt technology in an audit.
  • Identify how a client's technology directly impacts what technology the auditor uses.
  • Differentiate technology limitations and opportunities.
  • Recognize when an audit should change from substantive testing to control testing.

4:00 PM – 5:15 PM PDT

NAA2408. ASC 842 - Day 2 and Beyond

Mike Cheng

- Partner | Frazier & Deeter

Join us for a 75-minute session titled 'ASC 842 - Day 2 and Beyond,' where we'll navigate the post-implementation landscape of lease accounting under the new standard. We’ll delve into issues such as the accounting owner of leasehold improvements and discuss lease accounting for related party and common control leases. We'll also discuss remeasurement and modifications of leases. As always, we’ll try to keep this interactive with Q&A throughout the session.


Learning Objectives:

  • Assess the accounting ownership of leasehold improvements and how it affects lease accounting.
  • Interpret remeasurement and modification accounting under ASC 842.
  • Evaluate leases involving related parties and common control arrangements.

4:00 PM – 5:15 PM PDT

NAA2409. Getting the Fair Value Right in Business Combinations

Keith Peterka

- Partner | Anchin

Michael Lavelle

- Managing Director | APPRAISAL ECONOMICS INC.

This session will look at Business Combination accounting issues from the perspective of the valuation professional. • Understanding how valuation professionals utilize prospective financial information (PFI), growth rates, and terminal value selections in the valuation process • The importance of understanding the relationship between the weight average cost of capital (WACC), the internal rate of return (IRR), and weighted average return on assets (WARA) in a purchase price allocation under ASC 805 • The valuation specialist role in determining the value of earnout liabilities


Learning Objectives:

  • Recognize PFI and its impact on valuing non-financial assets.
  • Recognize the purpose and importance of reconciling the WACC, IRR, and WARA.
  • Apply valuation to improve financial reporting and audit quality.

4:00 PM – 5:15 PM PDT

PFP2408. Elder Planning - Figures and Emotional State

Theodore Sarenski

- Wealth Adviser | Sage View Advisory Group

Paula McMillan

- Wealth Advisor | Stearns Financial Group

Thomas Trainor

- Managing Director | Hanover Private Client Corporation

David Frisch

- President | Frisch Financial Group, Inc.
Join our panel discussion where we will discuss the financial aspects of aging and what most clients can expect. We will also discuss the emotional side of having these discussions with your clients in an effective and empathetic way. Everyone who gets old will have issues that need to be discussed.

Learning Objectives:

  • Recognize the costs of aging from Medicare to doctor visits to assisted living and nursing homes.
  • Identify the emotional and physical changes your clients can expect as they age.
  • Determine how to discuss aging empathetically with your clients or your clients' parents or grandparents.

4:00 PM – 5:15 PM PDT

PFP2409. Annuities and Life Insurance: Future Directions

Tamiko Toland

- Principal | Toland Consulting

Glenn Daily

- Co-founder | Tell Us The Odds, LLC

Lee Slavutin

- Principal | Stern Slavutin 2, Inc.

What you think might happen in the future can affect what you decide to do in the present. Our panelists will agree and disagree about the changes that will happen in the marketplace for annuities and life insurance. Topics include product trends, marketing, and concerns about consumer education. * Do new products enhance the client experience?     * Is complexity a feature or a flaw?     * What opportunity for improving client value should you keep your eye on?     * How can advisors improve their due diligence process?     * Are curated product platforms a viable alternative to the commission-based marketplace?


Learning Objectives:

  • Recognize product development trends for annuities and life insurance.
  • Identify how product features in development may help clients.
  • Identify areas of product differentiation.

4:00 PM – 5:15 PM PDT

PRA2405. Building an Irresistible Employer Brand in a Competitive Talent Market

Tosha Anderson

- Founder and Managing Partner | The Charity CFO

Kassi Rushing

- CEO & Owner | Kassi Rushing Consulting

Attracting and retaining talent will continue to be a challenge for firms of all sizes. In this session, we will dive into the concept of employer branding and unpack the secrets of creating an irresistible Employee Value Proposition. With real world experience and practical examples, we will show you how to become a magnet in today's talent market.


Learning Objectives:

  • Recognize EVPs and their part in the attraction/retention cycle.
  • Identify the firm's current employer brand for differentiation.
  • Identify the firm's next step to define EVP at the organization.

4:00 PM – 5:15 PM PDT

PRA2406. The Journey to M&A: How Private Equity is Impacting the Profession

Amber Goering

- CEO | Goering and Granatino

Gary Thomson

- Managing Partner | Thomson Consulting, LLC

David Wurtzbacher

- CEO | Ascend
This session will explore the strategic, financial, and cultural aspects of M&A, with a particular focus on the impact of Private Equity. This group session will include the perspectives from three distinct lenses: A Managing Partner who recently was acquired by Private Equity; a President of a leading Private Equity firm focused on the CPA profession; and a M & A focused consultant to CPA firms. Through real-world case examples, and expert analysis, attendees will gain practical knowledge and tools to better understand how PE is reshaping the professional landscape.

Learning Objectives:

  • Identify the strategic motivations behind private equity transactions and assess their impact on growth and competitiveness.
  • Identify emerging trends and outlook in the M&A landscape, including the impact of technological advancements and global economic factors.
  • Recognize the private equity process, including the key stages, approach to deal terms, and how a post-transaction firm operates.

4:00 PM – 5:15 PM PDT

TAX2404. Fun with four-letter words: NIIT, SECA And PTET

David Kirk

- National Tax Partner | Ernst & Young LLP

This session will provide updates and developments in the areas of Net Investment Income Tax (NIIT), self-employment tax (SECA), and pass-through entity taxes (PTET).


Learning Objectives:

  • Identify current developments in Net Investment Income Tax (NIIT).
  • Identify current developments in self-employment tax (SECA).
  • Identify current developments in pass-through entity taxes (PTET).

4:00 PM – 5:15 PM PDT

TAX2405. Changing Your Residence from a High-Tax State to a Low-Tax State

Mark Klein

- Partner/Chairman | Hodgson Russ LLP
In the aftermath of the COVID-19 pandemic, more and more taxpayers are recognizing the ease of working remotely. Fed up with higher taxes, these taxpayers are moving to no- or low-tax states. In this session, we will discuss the rules applicable throughout the U.S. that impact a state’s ability to challenge a taxpayer’s residency. It’s not as easy as many people think.

Learning Objectives:

  • Identify what it takes to get a state to accept a taxpayer’s change of residence.
  • Recognize the nuances involved in a residency audit.
  • Identify certain traps for the unwary.

4:00 PM – 5:15 PM PDT

TCH2403. Enhancing the Efficiency and Accuracy of Carbon Accounting through the Integration of Advanced Technology and Automation

Ruirui Zhang

- Co-Founder and CEO | Dynimos

Lu Qin

- Data Scientist | Dynimos
This session is designed for professionals seeking to deepen their understanding of the dynamic landscape of nonfinancial reporting frameworks and the evolving mechanisms of cap-and-trade and carbon credit markets in the U.S. We offer interactive demonstrations and hands-on exercises to solidify our audiences' understanding of GHG emissions in the context of business operations and to refine carbon accounting methodologies and the seamless integration of GHG calculations into nonfinancial disclosures. Our audiences will also learn how to apply AI analytics for carbon inventory data to enhance the accuracy and efficacy of sustainability/nonfinancial reporting.

Learning Objectives:

  • Identify greenhouse gas (GHG) emissions in business operations and categorize those associated with Scope 1,2 and 3.
  • Apply the Dynimos data inventory platform and carbon accounting toolsets to effectively manage and disclose sustainability and ESG reporting.
  • Apply Dynimos' advanced AI analytics and robust data inventory to benchmark and predict future GHG emissions and to set feasible and measurable emission reduction goals for businesses.

4:00 PM – 5:15 PM PDT

TPR2404. Do Not Outsource Accountability: Key Steps to Understanding a Successful Vendor Management Program

Paul Perry

- Member | Security, Risk and Controls Practice Area Leader | Warren Averett LLC

Aaron Wilton

- Sr. Manager | Technology Risk | Deloitte

This session will review security control related to outsourcing activities to others through a robust vendor management policy. We will discuss why, how, and what you need to look for in a third-party vendor management program within a service organization.


Learning Objectives:

  • Identify the components of a solid vendor management program.
  • Determine the connection between vendor management controls and subservice organizations.

5:30 PM – 5:55 PM PDT

LAB-B-2405. America at a Crossroads: Legislative Updates Impacting the US Economy - presented by alliantgroup (TAX)

Rick Lazio

- Former U.S. Congressman; alliantgroup Senior Vice President | alliantgroup

Dean Zerbe

- National Managing Director | Alliantgroup

2024 is a crossroads for the United States. With a contentious election looming and tax legislation primed in the Senate, CPAs need to be aware of the latest so they can advise their clients.

Through their connections on Capitol Hill, former Senior Counsel to the Senate Finance Committee Dean Zerbe and Former Congressman Rick Lazio will cover how Congress plans to help American businesses compete globally and when we will likely see benefits in action.

By the end of this CPE session, attendees will have a comprehensive understanding of impending changes that will greatly impact tax law for the foreseeable future.


Learning Objectives:

  • Identify how strategic changes employed by Congress have greatly increased the scope and value of certain tax incentives, presenting a prime opportunity for business owners.
  • Recognize how election-year politics will likely shape tax legislation for years, no matter which candidate wins.

5:30 PM – 5:55 PM PDT

LAB-P-2402. Erase Client Frustration With Automated Tax Return Delivery They'll Adopt - presented by Safesend (TCH, PRA)

Steven Lyon

- Product Marketing Lead | SafeSend

With many technological and AI-powered advances coming to the tax and accounting profession, firms are looking to provide the best service for their clients, all while staying up to date, saving time, and cutting costs. Firms are looking for a solution that standardizes the tax workflow experience easily and offers automation tools that cater to all points of tax engagement for your clients. The SafeSend Suite offers a straightforward, easy-to-use interface your clients will love for both individual and business returns, including multiple API integration options for a seamless, paperless transition. Clients and staff can gather source documents, collect digital organizers, assemble and deliver completed tax returns, collect e-signatures, send reminders, accept tax prep fees, and more, all within the SafeSend Suite.


Learning Objectives:

  • Identify current client frustrations and how you can evolve and create a best-in-class client experience.
  • Select actionable strategies focused on minimizing client frustration, accelerating form signing processes, and establishing easy interaction throughout the entire tax process.
  • Recognize the trends happening in the industry, from AI, to collaboration, to the “Single Pane of Glass” concept. 

5:30 PM – 5:55 PM PDT

TD2402. Future of Finance: The Power of Modern, Integrated T&E - presented by Navan (TCH, FIN)

Galen Grady

- Senior Director, Expense Strategy & Operations | Navan

In this session, you'll learn how switching to a modern, integrated Travel & Expense solution decreases busy work and paperwork, eliminating expense reporting and cutting reconciliation time from weeks to hours-resulting in happier employees and a healthier bottom line. Additionally, learn how the innovative card-link technology of Navan Connect eliminates change management typically required by smart-card-led programs.

Navan provides a single source of truth for all company spend in just one dashboard thanks to an average adoption rate of 90%+ among end users. Businesses can identify spend leakage, improve forecasting, and optimize expense policies based on real-time, contextual insights. As a result, reconciliation time is cut from weeks to hours.

6:05 PM – 6:30 PM PDT

LAB-B-2406. Confessions of a MetaConsultant - presented by Sage (FIN, EDG, NAA, PFP, PRA, TCH)

Ed Kless

- MetaConsultant | Tipping Point Advisors

This presentation dedicates itself to the proposition that we can increase customer success by embracing more principles of consulting theory and practice. Accepting these principles challenges us because it insists that we rethink long-held previous beliefs. If you believe you are open to unlearning some old ideas and learning some new ones, you are invited to participate in this session.


Learning Objectives:

  • Recognize that the timing of certain types of questions is important.
  • Recall the FORD Framework of Consulting Levels.

Tuesday, June 4, 2024

7:30 AM – 8:20 AM PDT

ENG24SS201. CAS 2.0 and SaaS: How to Scale your Practice and Deliver Business Insights CAS with Software-as-a-Service Platforms - presented by Pax8 (PRA)

Steve Brooks

- Senior Director of Partner Enablement Experience | Pax8

CPA firms of all sizes are under threat from new entrants to the market offering financial advisory services underpinned by a solid tech stack. These companies are using modern SaaS software that is easier to use than ever and could potentially disrupt the transactional accounting and controllership-level services that many firms offer. How do you compete? By delivering Business Insights as a Trusted Advisor, by using top-quality SaaS platform software to broaden your CAS offering, and by offering the client value that only you know how to deliver. In this session we will demonstrate why the move to Business Insights CAS could be so beneficial to firms, and we will identify what steps you can take to begin to offer these services to your clients.


Learning Objectives:

  • Identify differences between the 'financial' and 'Business insights' headings on the CAS 2.0 framework and identify how building a SaaS platform offering can differentiate you from new entrants to the advisory market.
  • Recognize where components of the Microsoft ecosystem, including Microsoft 365 and Dynamics 365, can be combined with fixed price, fixed outcome implementation offerings, for customers who have outgrown their entry level finance system.

7:30 AM – 8:20 AM PDT

ENG24SS202. Pioneering the Future: Transform Your Workflows with Advanced Tech and AI, presented by Wolters Kluwer (TCH)

Colleen Knuff

- Vice President, Audit Product Management | Wolters Kluwer

Lisa Erickson

- Associate Director, Technology Product Management | WK

With the rapid evolution of AI, analytics, and automation, it is crucial for accounting firms to stay ahead of the curve and leverage the latest tools available. Dive into how Wolters Kluwer is applying advanced and emerging AI tools to develop the future of tax, assurance, and advisory workflows. This session will delve into key market trends in the industry, with a particular focus on the advancements and integration of Artificial Intelligence (AI), analytics, and automation, and how these tools can help automate mundane tasks and improve processes. Join us to learn how these tools can empower you to leverage the most cutting-edge solutions, enabling you to stay competitive and ahead of a rapidly changing market.


Learning Objectives:

  • Recognize key market trends, particularly in technology, and how they impact firm growth.
  • Identify how advanced tech like AI enables you to stay competitive in a rapidly changing market.

7:30 AM – 8:20 AM PDT

ENG24SS203. Radically Transform Your Pricing - presented by ADP (PRA)

Jody Padar

- The Radical CPA

Managing and growing a successful practice requires that you have good people providing exceptional service at the right price. That was once done by the hour, but in today's world, when tech can perform work faster than people, the billable hour no longer works. Instead, price should reflect the value you provide, and it should also improve the service provided to customers and create a better work environment for your team at the same time. Yes, the right price can do all that! In this session, we'll explore how a radical approach to your pricing can lead to a stronger firm with increased profitability.


Learning Objectives:

  • Recognize why now is the time to change pricing.
  • Identify what clients are really looking for.
  • Identify how to get started with value pricing and how it helps employees shine.
  • Identify what fixed price with value-add tax and CAS engagements look like.

8:40 AM – 9:00 AM PDT

ENG24SD06. ENGAGE Live Studio: Day 2 - Morning Welcome with Caseware

Michael Brand

- Member | BMSS, LLC

Jim Boomer

- CEO | Boomer Consulting, Inc.

Kick off Day 2 with our Morning Welcome session, featuring an engaging interview conducted by ENGAGE Chairs/hosts Mike Brand and Jim Boomer. Joining us are representatives from Tuesday’s ENGAGE Live Studio sponsor, Caseware International Inc., a leading technology provider for the audit and accounting profession, and their forward-thinking client firm, GRF CPA’s & Advisors. We’ll hear from Monie Grewal, Director of Accounting Solutions at Caseware, and Ricardo Trujillo, Partner at GRF, as they discuss what it means to become a fully connected practice and how to put the right plans into motion to achieve this transformation. Don't miss this insightful conversation to start your day on the right note!

9:10 AM – 10:00 AM PDT

ENG24K03. ENGAGE Keynote | Accelerating Excellence: Peak Performance & Leadership in the Fast Lane

Susie Wolff

- Managing Director | F1 Academy
Join Susie Wolff for an exhilarating journey into the world of peak performance and leadership, as she draws parallels between the high-octane realm of car racing and the fast-paced landscape of the finance world. In this dynamic session, Susie will share insights and strategies to rev up your professional success. Discover how the principles of precision, teamwork, and calculated risk-taking in the world of racing can translate seamlessly into the financial arena. Uncover the importance of strategic pit stops, efficient teamwork, and harnessing adrenaline-fueled focus to navigate the twists and turns of your career. Get ready to strap in for a high-energy session that blends the thrill of racing with the strategic acumen needed in finance. Whether you're a seasoned financial professional or an aspiring leader, this session promises to ignite your passion for peak performance and leadership in the fast lane.

Learning Objectives:

  • Identify how meticulous planning and execution can drive financial success.
  • Recognize the significance of collaborative efforts within your financial team.

10:15 AM – 11:30 AM PDT

ENG24K04. ENGAGE Keynote | Unlocking the Future: Navigating the Accounting Talent Pipeline in a Dynamic Landscape

Susan Coffey

- Chief Executive Officer - Public Accounting | AICPA & CIMA

Okorie Ramsey

- Chair | AICPA & CIMA

Jennifer Wilson

- Co-founder and Partner | ConvergenceCoaching, LLC

Lexy Kessler

- Mid-Atlantic Regional Leader & Partner | Aprio, LLP

Join us for an insightful keynote session led by members of the National Pipeline Advisory Group (NPAG), where we will delve into a cohesive talent strategy designed to address root causes of a decline in accounting talent pipeline. As the accounting profession evolves, so do the demands on our workforce. How can we ensure a sustainable pipeline of skilled professionals to meet these challenges head-on? Session highlights include: 1. Presenting Conclusions: Deciphering the Blueprint. The NPAG has analyzed data, trends, and accounting profession dynamics to arrive at actionable conclusions. In this segment, we will review the findings from our comprehensive report. What are the key takeaways? How can organizations leverage this knowledge to drive success? Get ready for data-backed insights that will shape your strategic decisions. 2. The NPAG Journey: From Insight to Impact. Discover how NPAG engaged with stakeholders throughout the profession to develop our recommendations. From stakeholder engagement to data-driven decision-making, we’ll walk through the collaboration and conversations that led to the proposed solutions. 3. Evergreen Strategies: Adapting to the Shifting Landscape. The NPAG’s vision extends beyond static solutions. Our approach is evergreen — continual evaluation, adaptation, and agility. Whether it’s technological disruptions, demographic shifts, or regulatory changes, we’re prepared. 4. AICPA Pipeline Acceleration Plan: Making an Impact. In addition to the NPAG strategy, we’ll review progress on items in the AICPA Pipeline Acceleration Plan. Learn about the Experience, Learn and Earn program; extended windows for CPA exam credits to carry forward; and other developments that benefit the profession’s goal of increasing the talent pipeline. Join us for the NPAG keynote session — it’s not just about the present; it’s about shaping the future of accounting.


Learning Objectives:

  • Identify actionable insights from NPAG’s research and recommendations that identify root causes of the decrease in accounting students in the pipeline.
  • Select your talent pipeline strategies for sustained success.
  • Recognize the role each person can play in helping address workforce issues.

11:45 AM – 12:35 PM PDT

ENG24LL01. SMART Learning for Today's Workforce - presented by AICPA & CIMA (All Tracks) - ONSITE ONLY

Michael Grant

- Sr. Director Learning Innovation | AICPA & CIMA
Upskilling is not just an investment in individuals; it is a strategic imperative for thriving businesses. Deloitte found that companies that take a skills-based approach to their workforces are 63% more likely to achieve positive results in various key business areas. In this session, we explore the latest trends and best practices for effective workforce development that can drive greater individual outcomes and real business impact. Dive into expert analysis for building an agile workforce through upskilling and learn how the Association's Learning Innovation team has transformed our learning portfolio by implementing a future-focused SMART Learning Transformation Framework.

Learning Objectives:

  • Recognize key areas of difference between organizations with agile workforces versus those without the agility benefits.
  • Identify strategic approaches to build sustainable cultures of continuous learning.
  • Identify best practices for transforming learning assets to meet the expectations of modern learners.

11:45 AM – 12:35 PM PDT

ENG24LL02. Empower Your Firm: Harnessing CAS 2.0® to Elevate Client Relationships - presented by CPA.com (PRA, TCH) - ONSITE ONLY

Kim Blascoe

- Sr. Director, CAS Professional Services | CPA.com

Many client advisory services (CAS) practices are facing growing pains across the board in areas such as staffing and upskilling, tech stack design and implementation, pricing and packaging, just to name a few. CPA.com provides expert coaching and consulting services to help firms overcome roadblocks and achieve long-term growth. Join our session to explore how CPA.com's progressive, guided approach to CAS transformation can lead your firm in making progress across seven key strategic themes. Learn how your firm can partner with CPA.com to reach your goals faster and tap into your firm's true potential for advisory transformation.


Learning Objectives:

  • Recognize CPA.com's approach to CAS transformation across seven key strategic themes.
  • Identify what it means to re-envision CAS and what it takes to align on vision and mission.

11:45 AM – 12:35 PM PDT

ENG24LL03. Reimagining Risk Assessment - Center for Plain English Accounting Training (PRA, NAA) - ONSITE ONLY

Thomas Groskopf

- Technical Director - Center for Plain English Accounting | AICPA & CIMA/Barnes, Dennig & Co., Ltd

The Center for Plain English Accounting (CPEA) offers a training course titled Reimagine Risk Assessment. This training breaks through barriers in traditional risk assessment education by incorporating not only professional standards and compliance but also firm methodology with practical firm methodology-based examples while also reviewing the firm's current risk assessment process. During this session, learn key practical insights from the training course on how firms can perform more useful and worthwhile risk assessments. 


Learning Objectives:

  • Evaluate common risk assessment approaches at firms.
  • Identify practical insights to perform more effective risk assessments.

11:45 AM – 12:35 PM PDT

ENG24LL04. Client Services Beyond the Tax Return - presented by AICPA & CIMA (TAX, PFP) - ONSITE ONLY

Pamela Ladd

- AICPA

As clients demand more than just tax return services but also tax minimizing strategies and proactive financial planning, how do tax practitioners incorporate these into their client service offerings? Join the think tank session on how to extend the client conversation from tax compliance to a more advisory approach.


Learning Objectives:

  • Differentiate ways to strategically position a tax practice for growth and success
  • Recognize steps in the tax planning and advisory process.
  • Identify available resources to support tax planning.

11:45 AM – 12:35 PM PDT

ENG24LL05. Adding PFS credential as an experienced CPA - presented by AICPA & CIMA (PFP) - ONSITE ONLY

Oscar Vives

- Wealth Strategist | PNC Private Bank

Eric Pascarella

- Financial Advisor • Investment Advisor Representative | Nicholas Pascarella & Co.

The AICPA Personal Financial Credential program can help you engage more confidently with your clients and build deeper client relationships. Attend this session to get your questions about the PFS credential answered.


Learning Objectives:

  • Recall the qualifications and options for the PFS credential
  • Identify opportunities to discuss your credentials with clients and prospects

12:00 PM – 12:15 PM PDT

ENG24SD07. ENGAGE Live Studio: Keynote Speaker Interview with Susie Wolff

Susie Wolff

- Managing Director | F1 Academy

Jim Boomer

- CEO | Boomer Consulting, Inc.

Join us for an exclusive interview with Susie Wolff, hosted by Jim Boomer. In this session, Jim will explore Susie's remarkable journey from karting champion to a pioneering leader in motorsport. Susie will share personal stories and insights on overcoming challenges, the importance of teamwork, and her vision for women in motorsport. This is a unique opportunity to hear from a trailblazer about her career, passions, and the lessons she's learned along the way. Be sure to tune in and bring your new and unanswered questions from her earlier session for Susie to address live!

12:10 PM – 12:35 PM PDT

LAB-B-2411. Advanced Real Estate Tax Strategies: 1031 Exchange, 721 UPREIT and QOZ Fund - presented by Origin Investments (TAX, PFP)

Michael O'Shea

- Vice President | Origin Investments

Are your clients receiving proceeds from property or business sales? They will rely on your expertise to compare and apply different tax-advantaged solutions. Learn how to analyze and differentiate three potential strategies to help protect client's wealth and simplify their lives. Join us for an insightful presentation to assess 1031 exchanges, 721 UPREITs and Qualified Opportunity Zone Funds.


Learning Objectives:

  • Identify strategic growth opportunities for your firm.
  • Compare different tax-advantaged real estate solutions: 1031 exchange, 721 UPREIT, Opportunity Zone Funds

12:10 PM – 12:35 PM PDT

LAB-P-2407. Using Generative AI: Here’s How the Competition is using Generative AI to Unlock Above Market Profitability, presented by Truewind.ai (TCH, NAA)

Alex Lee

- CEO | Truewind

David Johnson

- Director | Rooled

The next decade of accounting will be dramatically different from the last decade. Generative AI is leveling the playing field in the competitive world of accounting. By leveraging this new technology, accounting firms can get more done with the same headcount, while internal accounting teams can close the books faster and help guide the company. During this session, attendees will fully understand the nuances of this new technology, what it can and cannot do, and how to build an AI strategy. We will go through case studies of how CAS practices use generative AI to unlock productivity, faster monthly close, and enthusiasm for new technologies. Generative AI is a generational paradigm shift in technology; come hear from the team who has been there right from the start.


Learning Objectives:

  • Recognize the capabilities and limitations of generative AI, specific areas where it excels, such as language processing and image generation, and where it falls short, such as displaying empathy
  • Apply a robust AI strategy, which involves identifying key opportunities for AI integration, assessing technological readiness, and implementing governance to manage risks
  • Analyze the ways generative technology can make a significant impact on an accounting firms and an internal accounting teams' productivity, unit economics, and overall performance

12:45 PM – 1:15 PM PDT

ENG24SD08. ENGAGE Live Studio: Speaker Q&A: Driving Innovation: Don't Be Scared with Roman Villard and Zunie Nguyen

Zunie Nguyen

- Founder & CEO | Yogi CPA

Roman Villard

- Founder | Full Send

Martin Finn

- Partner | Lavelle and Finn, LLP

Join us for an inspiring and interactive Q&A session with innovation leaders Roman Villard and Zunie Nguyen. This segment continues the conversation from their thought-provoking panel session, "Driving Innovation: Don't Be Scared." Roman and Zunie will dive deeper into the strategies and mindsets required to foster innovation within your organization. Learn how to overcome fear, embrace change, and drive forward-thinking initiatives that can transform your business. Don’t miss this chance to engage with our speakers, ask your pressing questions, and gain practical insights on leading innovation.

12:45 PM – 1:10 PM PDT

LAB-B-2412. Tax-Smart Strategies for Your Clients: Periodic Payments vs. Lump Sum - presented by MetLife (PFP)

Philippe Petit

- Sales Director, Structured Settlements | MetLife

Whether your clients are receiving funds from a property or business sale, they count on you to help them evaluate tax-smart strategies. Learn how to help your clients convert their lump sum into periodic payments to defer their tax liability and help protect their proceeds. This strategy applies to both qualifying property and business sales eligible for a structured installment sale under Internal Revenue Code Section 453. In this presentation, we will discuss the tax benefits of periodic payments versus a lump sum, how periodic payments can help fund a client's retirement, and case examples in which clients were able to defer their tax liability.


Learning Objectives:

  • Determine how to help your clients convert their lump sum into periodic payments to defer their tax liability and help protect their proceeds.
  • Identify the tax-efficient advantages of periodic payments versus a lump sum.

12:45 PM – 1:10 PM PDT

LAB-P-2408. Accelerating Tax Workflow: Harnessing the Power of Automation & AI - presented by Thomson Reuters (NAA, TCH)

Allen Stahl

- Director, Strategic Tax & Accounting Technology | Thomson Reuters

Pete Miele

- VP of Sales | Thomson Reuters

Automation and AI have the transformative power to reshape the tax landscape, offering innovative opportunities for tax practitioners to revolutionize their business practices. In this session, we delve into how these cutting-edge technologies can streamline every aspect of the tax workflow, from data processing to compliance. Additionally, we'll provide actionable insights into the primary concerns facing tax professionals regarding AI integration and effective strategies to overcome them. During this session, attendees will discover how emerging tax technology can help their firm maximize efficiency, navigate challenges, and build future-ready practices.


Learning Objectives:

  • Identify how automation and AI technology can help accelerate every stage of tax workflow
  • Analyze and gain insight into what today's tax & accounting professionals identify as the top concerns related to AI and tax technology
  • Determine how technology can help address talent shortages, overcome high cost of change and help firms build more bench strength for advisory

12:45 PM – 1:10 PM PDT

TD2405. HR Analytics to Power Your CAS Practice - presented by Paychex (PRA)

Chris Parks

- Director, Channel Marketing | Paychex

Crack the HR data vault open and unearth invaluable insights that will enhance your consultative strategies. Don't miss this engaging session where we'll discuss the power of workforce analytics to provide deeper, proactive, and customized insights to help clients make more informed decisions, better plan for what's ahead, and optimize their workforce talent.

During this session, we will discuss:

· Harnessing HR analytics to help businesses control costs, minimize risk, and retain top talent.

· Utilizing HR reporting and analytics solutions to support your role as a proactive strategic advisor and help clients drive better business outcomes

· Leveraging the capabilities of AccountantHQ to expand your CAS offerings and provide additional client value.

1:30 PM – 2:45 PM PDT

EDG2405. Most Common Roadblocks to Great Leadership

Jennifer Wilson

- Co-founder and Partner | ConvergenceCoaching, LLC
In years of leadership development and coaching, we’ve identified five common roadblocks that keep us from becoming the most inspirational, difference-making leaders we can be. In this engaging and interactive session, we’ll explore the pitfalls we see most often, how you can overcome them yourself, and coach others to as well. We’ll explore strategies for leaders to be more:     * Visible, and speak up enough but not too much     * Comfortable being vulnerable with others     * Trusting and investing with others     * Connected and communicate with positivity and finesse     * Open to expressing compassion and care for others We can all improve in one or more of these areas, regardless of our level. Join us for an interesting, practical discussion of how to elevate inspirational leadership in yourself and your firm.

Learning Objectives:

  • Recognize common roadblocks that hinder leaders' ability to inspire and make a difference.
  • Identify strategies to effectively coach others to be inspiring leaders.
  • Recall the practice of vulnerability, trust-building, and compassion to build relationships and inspire others.

1:30 PM – 2:45 PM PDT

ENG2413. Planning for Persons with Assets Below the Transfer Tax Exclusion (EST, PFP)

Steven Siegel

- President | The Siegel Group
This session will address income, gift and estate planning ideas for persons not likely to be subject to the federal transfer tax for lifetime gifting and at death. The best planning ideas to maximize benefits for themselves, spouses, children, grandchildren and charity will be discussed.

Learning Objectives:

  • Recognize the likely gift and estate tax thresholds and those persons who will or will not be subject to these taxes.
  • Identify tax and estate planning advantages that persons may and should use to their advantage.
  • Identify potential mistakes that may be made without adequate planning considerations.

1:30 PM – 2:45 PM PDT

ENG2414. DEI Session: Inclusion Safety: The Secret Sauce to Talent Success​ | Part 1 (All tracks)

Tracey Walker

- Chief Diversity Officer | A&M (Alvarez & Marsal)

If you want to own your future and/or you manage people to success in new ways, this session is a MUST ATTEND for you. In today’s environment, maximizing perspectives, navigating barriers and agile leader dexterity is a vital business asset. This session is part one. You'll learn, why inclusion safety matters, how we are all architects of the career “safe space,” along with new strategies to apply to your day-to-day workplace to ensure that you are creating an environment where you, your colleagues and staff can thrive and succeed.


Learning Objectives:

  • Recognize why inclusion safety matters.
  • Distinguish the difference between inclusion and exclusion.
  • Identify basic strategies to apply to improve inclusion and create safe workplaces in your organization.

1:30 PM – 2:45 PM PDT

EST2408. Exploring the Proposed Section 2053 Regulations: An In-depth Analysis

Laura Hinson

- Managing Director | Deloitte
This course is designed to provide a detailed understanding of the proposed section 2053 regulations and their impact on estate tax law. Participants will delve into the intricacies of the “Grace Period” and the required application of present-value principles. We will discuss the implications of the list of factors for determining whether interest expense is deductible, including the impact on traditional estate tax financing techniques. We’ll also uncover the changes to deductions for claims against the estate. As we navigate through these topics, we will explore the concerns and suggestions raised in the AICPA’s comment letter about the proposed regulations.

Learning Objectives:

  • Identify and understand the major elements of the proposed 2053 regulations
  • Analyze the potential impact of these regulations on current estate tax financing techniques
  • Recognize suggestions put forth in the AICPA comment letter to the IRS.

1:30 PM – 2:45 PM PDT

EST2409. Estate Planning for Multi-Generational Clients

Lisa Featherngill

- National Director of Wealth Planning | Comerica Bank
This session focuses on the top estate planning issues -both quantitative and qualitative - when advising multi-generational families. We will explore the concepts and the financial implications of several strategies that will be affected by TCJA Sunset. The session will also examine research and recommendations from studies on the success of wealth transfer within UHNW families.

Learning Objectives:

  • Identify key estate planning ideas for multi-generational UHNW clients.
  • Compare strategies to maximize use of Estate/Gift/GST exemption.
  • Recognize what CPAs can do to increase the likelihood of successful wealth transfer within UHNW families based on research regarding such transfers.

1:30 PM – 2:45 PM PDT

FIN2403. From Business Partner to Value Partner: The 4 Big Shifts

Ash Noah

- VP Managing Director, Learning, Education and Development | AICPA & CIMA
No longer is finance only a Business Partner responsible partnering for cash flow and investment decision-making. The role of Finance is shifting to leading enterprise-wide transformation for value creation. This shift from Business Partnering to Value Partnering requires CFOs and their finance teams to engage with their business and enable the transformation of their business models. Success in this new Value Partnering ecosystem will require new styles of leadership to engage, empower, and upskill a diverse workforce in a workplace that will most likely continue to evolve. Critical to this leadership and development will be emotional intelligence skills necessary to build relationships within the finance function and across the organization. It will also require a mindset of continuous improvement as the finance function becomes critical to ongoing digital transformation and the role of AI becomes more prevalent.

Learning Objectives:

  • Recognize the 4 big shifts finance has to make to be successful in the 21st century
  • Identify the competencies and skills required to enable the shifts
  • Determine a strategy to engage in your organization's business model to drive long-term value creation

1:30 PM – 2:45 PM PDT

NAA2410. ASB/ARSC Update

Jennifer Burns

- Chief Auditor | AICPA & CIMA

Sara Lord

- Chief Auditor | RSM US LLP

Michael Westervelt

- Principal - National Assurance, Construction | CLA

The Chairs of the ASB and the Accounting and Review Services Committee (ARSC), along with the AICPA Chief Auditor, will discuss current issues facing the two boards, as well as recently issued standards for audits and attestation engagements and recent activities of the ARSC for reviews, compilations and financial statement preparation engagements performed in accordance with Statements on Standards for Accounting and Review Services (SSARSs). The discussion will also include the Auditing Standards Board and ARSC's active agendas including ongoing efforts to modernize auditing and attestation standards and enhance outreach to stakeholders regarding proposed standards.


Learning Objectives:

  • Identify auditing, attestation, and accounting and review services issues leading to ASB and ARSC activities.
  • Recognize the ASB and ARSC current workplan.
  • Recognize standard setting trending topics.

1:30 PM – 2:45 PM PDT

PFP2410. Storytelling in the Age of Data: Effective Client Communication

Apollo Lupescu

- Vice President | Dimensional Fund Advisors
In a world with overwhelming access to data and more sophisticated artificial intelligence tools, the skills required for many professions will change. Doctors, attorneys, financial advisors and other professionals are likely to differentiate not based on technical prowess, but rather by their ability to communicate and connect at a more emotional level with clients. Building this skill set is the goal of the session. Based on decades of experience in communicating with clients, the speaker will highlight a systematic framework that can help advisors improve their interactions with clients and build deeper relationships. The speaker will then share practical illustrations on how advisors can implement this framework to current topics and challenging questions.

Learning Objectives:

  • Identify "soft" communication skills that can complement technical expertise.
  • Indicate a systematic approach to client communication.
  • Recognize how to apply the framework to current topics and challenging client questions.

1:30 PM – 2:45 PM PDT

PFP2411. Results of the T3 Tech Survey

Joel Bruckenstein

- President | Technology Tools for Today (T3)

This session will discuss the findings of the 2024 T3/Inside Information Technology Survey. The survey is widely used by financial professionals to select software for their unique business needs. Bruckenstein will share insights on how to best use the survey and share some key findings.


Learning Objectives:

  • Identify the software available to RIA businesses.
  • Distinguish which software is suitable for a particular use case.

1:30 PM – 2:45 PM PDT

PFP2412. Health Care Prior to 65

Oscar Vives

- Wealth Strategist | PNC Private Bank
Many retirees would like to retire prior to age 65 but often don't because they are not eligible for Medicare and they are unaware of their health care options. As a result, clients often delay their retirement age even though they would prefer to leave the workforce sooner. This session will empower you with the knowledge to guide clients through the maze of health care choices prior to Medicare eligibility and ensure your clients make informed decisions.

Learning Objectives:

  • Identify the healthcare coverage options available to people prior to Medicare eligibility.
  • Use the healthcare.gov website to find and filter the various plan options.
  • Distinguish the various health plan categories available at healthcare.gov.
  • Identify the qualification rules for premium subsidies via the Premium Tax Credit.

1:30 PM – 2:45 PM PDT

PRA2407. Enhancing Firm Profitability

William Pirolli

- Executive Vice President of Firm Services | Succession Institute, LLC
Join Bill Pirolli as he explores best practices for increasing your Firm’s profitability….working smarter, not harder. In this fast paced, popular session, Bill will review the 7 drivers of profitability including client selection…and dismissal, billing and collection, creating staffing capacity and client leverage, avoiding scope creep and much more. Learn how deepening your efforts on client service lines and industry concentrations can lead to greater efficiency and profitability. Bill will also review key metrics from the latest AICPA MAP survey. Bring your firm’s statistics to see how you measure up.

Learning Objectives:

  • Recall the primary drivers of CPA firm profitability.
  • Identify ways to create staffing capacity without new hires.
  • Apply the power of client and staff leverage to fuel growth and profitability.

1:30 PM – 2:45 PM PDT

PRA2408. Redefining Growth: How CRM Can Support More Strategic Growth In Accounting Firms

Sarah Dobek

- President and Founder | Inovautus Consulting

Stephanie Pickering

- Partner | MHP, LLP

In the dynamic landscape of professional services, the traditional notion of "growth" often translates into increased workload, stress, and burnout, creating significant obstacles to a firm's growth strategies. Firm leaders today recognize that true growth is achieved strategically, focusing on the right client base and establishing a formula for long-term success that benefits both clients and professionals. How do we do that and how can technology like CRM help firms on this journey? In this session, we will redefine growth, encouraging professionals to embrace strategic growth and discuss how/where CRM can help support that strategic growth. Participants will hear from one practitioner on their imperfect journey towards more strategic growth.


Learning Objectives:

  • Identify what strategic growth means for today’s accounting firms.
  • Identify how CRM can support more strategic growth.
  • Identify useful strategies from one practitioner’s journey towards more strategic growth.

1:30 PM – 2:45 PM PDT

TAX2406. BBA Correcting Partnership Returns

Joseramon Carrasco

- Managing Director | Grant Thornton LLP

Cory Perry

- Partner | Grant Thornton

This session will highlight the requirements for correcting a partnership return via an administrative adjustment request (AAR). Issues that will be addressed include the scope of “partnership-related items,” the effect of positive and negative adjustments, the mechanics of the push-out election, and certain key considerations for pass-through partners.


Learning Objectives:

  • Identify the scope of the items reported on a partnership return that require an AAR to correct.
  • Recognize the effect of adjustments arising from an AAR to the partnership and its reviewed year partners.

1:30 PM – 2:45 PM PDT

TAX2407. Real Estate Hot Topics

Karen Brosi

- Owner | Karen Brosi, EA, CFP, a LLC

What's trending in real estate taxation in 2024? This fast-paced session is loaded with new cases, rulings, and regulations for both residences and investment properties. In addition, the topic provides reminders of specific areas of interest to the IRS.


Learning Objectives:

  • Identify new trends in real estate taxation.
  • Examine new rules and cases to apply to client strategies.
  • Review topics of interest to IRS.

1:30 PM – 2:45 PM PDT

TAX2408. Using Your AI Assistant for Tax Automations

Ashley Francis

- Owner | The Francis Group, PLLC

Azure McFarlane

- Senior Consultant | Hitachi Solutions

If there's one thing everyone is tired of hearing about at this point, it's "AI". So why not add on another term that everyone is tired of hearing about — "Automation"? Do you want to FINALLY find out why everyone keeps talking about them? Do you want to get excited about these technologies too? Then join two GenAI and Automation Wranglers as they walk you through the nuts, the bolts, the ups, the downs, and the everything in-betweens. Ashley is a CPA that stumbled into Automation Life via GenAI and Azure is a professional consultant that lived Automation Life long before GenAI came along. They have both been awarded the Microsoft MVP designation in Power Automate and speak nationally on the topic.

This will be one of those sessions that leaves you energized and informed. You might come in feeling fuzzy about AI and Automation but you will leave with a solid understanding, a plan for next steps, and possibly some snacks.


Learning Objectives:

  • Distinguish when to use AI and when to use automation to complete tasks.
  • Identify how AI and automation fit in your tax practice.
  • Recognize actionable next steps to incorporate both technologies.

1:30 PM – 2:45 PM PDT

TCH2404. Inspector Gadget 2024

David Cieslak

- EVP, Chief Cloud Officer | RKL eSolutions, LLC
In our ever-evolving digital era, 2024 stands as no exception. Technology, like a tempest, disrupts and transforms every facet of our lives—both personal and professional. From Artificial Intelligence (AI) and Generative AI to 5G networks, blockchain, IoT, robotics, and electric vehicles (EVs), innovation reshapes virtually every product and service we come in contact with. Join Inspector Gadget on an expedition through the latest tech trends and vendor solutions. We’ll explore cutting-edge gear, decode algorithms, and uncover the secrets of this dynamic landscape. In an age where technology is paramount, equip yourself with the essential knowledge to navigate the digital road ahead.

Learning Objectives:

  • Recognize the latest technology trends and the impact these trends will have on next generation devices.
  • Identify where to wisely invest in new technology, and what to avoid.
  • Distinguish technology initiatives based on greatest impact.

1:30 PM – 2:45 PM PDT

TPR2405. Elevating Compliance: The Risk of Cloud Technologies and Their Impact on SOC Reporting

Jeff Cook

- Managing Principal - SOC | Fortreum, LLC

Gregory Carpenter

- Sr. Security Partner Strategist | AWS

In this session, Greg Carpenter (AWS Cloud Security & Compliance) and Jeff Cook, CPA (SOC practitioner) guide you through the intricacies of rapidly changing cloud technologies and their implications on SOC 2 reporting. Participants will gain a comprehensive understanding of the cloud landscape, exploring deployment models, service structures, and the shared responsibility model. The session will address the identification and assessment of risks unique to cloud integration, with a focus on data security, system availability, and information integrity. Through real-world examples and practical mitigation strategies, attendees will emerge equipped with actionable insights to navigate the intersection of cloud technologies and SOC 2 reporting, ensuring a robust approach to the evolving challenges in today's dynamic business environment.


Learning Objectives:

  • Assess how cloud technologies and applications affect SOC reporting.
  • Interpret where the risks are for cloud applications in relation to SOC reporting.
  • Assess risk and vulnerability mitigation strategies for clients using cloud technologies.

2:45 PM – 3:00 PM PDT

ENG24SD09. ENGAGE Live Studio: Success Stories - Meet Alex and Shakor, CPA Practice Advisor’s 40 Under 40 Award Recipients

Alexandria Romero

- Director of Finance | City of Pueblo

Shakor Jukes

- Senior Accountant | Amazon

Lindsay Stevenson

- Chief Transformation Officer | BPM LLP

Join us for an inspiring segment where we celebrate success stories from the accounting world. Meet Alex Romero and Shakor Jukes, esteemed recipients of CPA Practice Advisor’s 40 Under 40 Award. In this session, Alex and Shakor will share their journeys, achievements, and the innovative practices that have set them apart in the profession. Learn from their experiences, gain valuable insights, and discover what it takes to excel in the ever-evolving field of accounting. Don’t miss this opportunity to hear directly from two of the industry’s rising stars.

3:00 PM – 4:15 PM PDT

EDG2406. Building Your (Unique) Personal Brand

Nicole DeRosa

- Partner | Wiss
A personal brand is your story. Having a well-defined personal brand can help you not only cultivate powerful connections but also set you apart. Explore the integral components to building a strong brand and gain strategies to help you create your own unique and marketable personal brand.

Learning Objectives:

  • Recognize the relevance of a strong personal brand
  • Estimate how reputation, relationships, and other factors impact a brand.
  • Identify your personal brand and formulate actionable steps to building your unique brand

3:00 PM – 4:15 PM PDT

ENG2415. Don't Let the Sun Go Down on Me - Planning Ahead of the Scheduled Exemption Decreases (PFP, EST)

Daniel Rubin

- Partner | Farrell Fritz, P.C.

Many advisors believe that the current razor thin margins in Congress, paired with the recent acrimony between the political parties, will lead to an expiration of many important taxpayer friendly provisions of the Tax Cuts and Jobs Act on December 31 of next year. The session will address that possibility in the context of certain estate tax planning strategies, while maximizing the client’s permissible retained flexibility and control.


Learning Objectives:

  • Determine how a trust can be crafted to maximize the client’s permissible retained flexibility and control.
  • Analyze how to best fund a gift so as to maximize the value of the transfer and minimize the risk of an audit.

3:00 PM – 4:15 PM PDT

ENG2416. Should I Stay or Should I Go? Tax Residency Planning (EST, TAX)

Kristen Simmons

- Member, Attorney | Simmons Freeman LLC

Jeremy Dubow

- Founding Partner CEO | NDH LLP
In this session, we will review tax residency planning for individuals, businesses and trusts. We will also discuss some of the non-tax reasons an individual, business or trust may wish to establish domicile in a more favorable jurisdiction.

Learning Objectives:

  • Identify key considerations and steps to change domicile and cut ties with a state’s taxing authority.
  • Recall how the tax implications of business transactions can be significantly impacted by the domicile of the business and business owners.
  • Recognize how certain trusts may be used to provide benefits permitted under the laws of the state’s situs even if the taxpayer resides in a less favorable jurisdiction.

3:00 PM – 4:15 PM PDT

ENG2417. Advanced Fiduciary Income Tax (EST, TAX)

Jeremiah Doyle

- SVP/Family Wealth Strategist | BNY Mellon Wealth Management
This session will tackle advanced concepts of the income taxation of estates and trusts, including the tier system, the separate share rule, when gains are included in distributable net income, the tax consequences of funding bequests, the Section 642(c) income tax charitable deduction, how to recognize a foreign trust, the death of an income beneficiary, how to handle an IRA payable to a trust, the disposition of a passive loss activity, the 3.8% surtax and, if time permits, more.

Learning Objectives:

  • Analyze some of the frequently encountered complexities of the income taxation of estates and trusts.
  • Assess complex issues and how to resolve those issues.
  • Identify the distribution system and how distributable net income gets allocated between the entity and the various beneficiaries.

3:00 PM – 4:15 PM PDT

ENG2418. Generative AI - Risk vs Reward: 2 Sides of the Same Coin (TCH, TPR, NAA)

Angie Ng

- Chief Data & Analytics Officer, Technology & Operations | Bank of Montreal (BMO)

Amy Pawlicki

- VP - Assurance and Advisory Innovation | AICPA & CIMA

Nicholas Panou

- Partner | PricewaterhouseCoopers LLP

Generative AI (artificial intelligence) continues to become increasingly embedded and intertwined in our everyday lives and a hot topic for discussion. Due in large part to its novelty and accessibility, Generative AI is breaking milestones exponentially faster than other breakthroughs and technologies, presenting great opportunities and threats simultaneously for individuals and companies. This session will explore governance, risk, and audit considerations that organizations are focusing on with the evolving Generative AI landscape.


Learning Objectives:

  • Recognize the risk considerations organizations are facing with regulatory change with respect to Generative AI.
  • Distinguish organizations’ responses to risks associated with Generative AI.
  • Identify how Generative AI is impacting organizations’ data management processes and potential impact on audit considerations.

3:00 PM – 4:15 PM PDT

ENG2419. Harnessing Emotional Intelligence for Your Personal SWOT Strategy (FIN, EDG)

Nigel Franklyn

- Senior Director, Finance and IT | Kripalu Center for Yoga & Health

Unlock your potential with “Emotional Intelligence & Personal SWOT Mastery.” This course guides you through a personal SWOT (strengths, weaknesses, opportunities, and threats) analysis, emphasizing how emotional intelligence can influence your career. You’ll learn practical strategies to understand and use your emotional strengths in the workplace.


Learning Objectives:

  • Identify personal strengths and weaknesses through the lens of emotional intelligence.
  • Recognize the role of emotional intelligence in enhancing decision-making and stress management.
  • Identify strategies to leverage opportunities and navigate professional threats using emotional insights.
  • Select a personalized action plan to apply emotional intelligence for career growth and resilience.

3:00 PM – 4:15 PM PDT

FIN2404. Navigating the Technology Wave: Smart Strategies for Corporate Accounting & Finance in the Tech Tide

Jim Gilbert

- Managing Principal | Jim Gilbert, CPA LLC

Kristine Lemanski

- CFO | AssuredPartners Aerospace

In this presentation, we will delve into the dynamic world of technology from the vantage point of a corporate finance & accounting team. With the advent of advanced analytics, artificial intelligence (AI), and automation technologies, the accounting field is rapidly evolving. We'll tackle the challenges and opportunities presented by these technological advances, emphasizing the importance of embracing rather than resisting this tide. We will start by demystifying the technological landscape and its impact on controllers. Following this, we will outline a framework for assessing and adopting new technologies that align with your organization’s strategic objectives, enhancing efficiency and accuracy in financial reporting. A significant portion of the discussion will focus on technology opportunities, challenges, and external/internal pressures, particularly the need for robust planning and proactive measures in an increasingly digital world. We will explore practical steps controllers can take to promote streamlining and efficiency. Automation is another key topic we'll cover, demonstrating how it can be a significant change for controllers by streamlining operations and enabling real-time data analysis. The presentation will also highlight the necessity for continuous learning and staying abreast of technological advancements, preparing controllers to not only adapt to but also to anticipate and shape future trends. Finally, we will discuss the human side of technology adoption, providing strategies for leading and managing change within finance teams. By fostering a culture of innovation and addressing resistance to change, controllers can champion technology implementations that propel their organizations forward. Attendees will leave with actionable insights and strategies to effectively navigate the digital revolution in accounting, positioning themselves as forward-thinking leaders in the field.


Learning Objectives:

  • Determine a proactive approach to continuous learning and adaptation in the face of emerging technologies.
  • Identify the skills needed to lead teams through technology transitions, addressing resistance, and fostering a culture of innovation.
  • Distinguish how controllers can leverage automation to improve efficiency, accuracy, and real-time reporting.
  • Compare the pros and cons of leveraging automation.
  • Recognize how to manage risks associated with digital transformation, including cybersecurity concerns.
  • Determine how to evaluate and select the right technology solutions that align with organizational goals and enhance financial processes.

3:00 PM – 4:15 PM PDT

NAA2411. Using Tech in an Audit: Part 2

Samantha Bowling

- Managing Partner | GW CPA LLP

Sara Watson

- Director | FORVIS
A continuation of Session 1, presenters provide examples of technology used in the audit process: risk assessment, journal entry testing, audit sampling and document matching, and analyzing board minutes and leases.

Learning Objectives:

  • Apply technology in risk assessment.
  • Use technology for journal entries testing.
  • Use technology for audit sampling and document verification.
  • Use technology for board minutes and leases.

3:00 PM – 4:15 PM PDT

NAA2412. Evaluating Control Deficiencies

Jeremy Dillard

- Technical Standards Partner | SingerLewak LLP

How do you determine if a deficiency is a material weakness, significant deficiency, or control deficiency? Many auditors struggle with this assessment and it’s often challenging when balancing client service needs. This session will cover the generally accepted auditing standards (GAAS) requirements and apply them to real life examples (including IT controls).


Learning Objectives:

  • Identify the GAAS requirements for assessing and communicating control deficiencies to management and those charged with governance.
  • Apply the GAAS requirements to various case studies.

3:00 PM – 4:15 PM PDT

PFP2413. Elevate your Practice: How to Attract, Serve, and Retain HNW clients

Vincent Tiseo

- Managing Director | Goldman Sachs

How can you take advantage of the $80 trillion wealth opportunity, particularly as much of this wealth is starting to transfer to the next generation? This session will show how financial advisors and firms can attract, serve, and retain wealthier clients. Although the starting point might look different for every financial professional, the tactics for moving upstream can be applicable to any practice. This workshop reviews how to: attract wealthier clients through the power of brand and relationships; serve wealthier clients by modifying your current service model, your offerings, and conversations; and retain wealthier clients by connecting with the non-CFO spouse and conducting impactful legacy conversations.


Learning Objectives:

  • Analyze the needs of a high-net-worth client.
  • Identify best practices of elite wealth management firms (globally).
  • Determine the business considerations needed to attract, serve, and retain high-net-worth clients and their families.

3:00 PM – 4:15 PM PDT

PFP2414. Unlock the Power of Microsoft 365: Create the Office of the Future…Today!

John Higgins

- Strategic Technology Advisor | Higgins Advisory, LLC

Thomas Trainor

- Managing Director | Hanover Private Client Corporation
Join us to navigate the future of your office with Microsoft 365. Find the hidden gems of Microsoft 365 and uncover the untapped capabilities from the over 25 apps that are included with Microsoft 365.     * Boost your efficiency with new, powerful tools.     * Discover new ways to work with your old favorites that will improve your work processes.     * Use the Teams app to replace your internal email communications.     * Use SharePoint to establish a secure client file exchange portal.     * Eliminate costs by eliminating apps that you are paying for that are available in Microsoft 365.     * Get more value out of your Microsoft 365 subscription fee. Prepare for the future with artificial intelligence by learning how Microsoft Copilot works with Microsoft 365 to empower your workforce. Think beyond your desktop by shifting your perspective to envision the tactical and strategic possibilities for your practice. This session will include practical advice on how to go about implementing these tools into your practice. Join us to transform your practice with Microsoft 365!

Learning Objectives:

  • Identify hidden features within the suite of Microsoft 365 apps to enhance office productivity and reduce operational costs.
  • Recognize advanced functions that streamline internal communication and establish secure client file exchanges.
  • Indicate how adopting Microsoft Copilot and other artificial intelligence tools within Microsoft 365 may future-proof and transform workplace practices.

3:00 PM – 4:15 PM PDT

PFP2415. Rethinking RMDs

Lawrence Pon

- CPA/PFS, CFP, EA, USTCP, AEP | Pon & Associates
SECURE 2.0 has increased the age for Required Minimum Distribution (RMD) to 73. Also, SECURE 2.0 has reduced the excise tax on not taking RMDs. Is it the best practice to delay taking RMDS as late as possible? What can be done to mitigate the tax cost of RMDs? Should we change our mantra on retirement distributions?

Learning Objectives:

  • Recall the most recent tax rules for Required Minimum Distributions (RMDs).
  • Identify the various strategies to mitigate the tax cost of RMDs.
  • Identify the myths of retirement distribution planning.

3:00 PM – 4:15 PM PDT

PRA2409. The State of CPA Firm M&A – Trends, Opportunities, and Challenges

Allan Koltin

- CEO | Koltin Consulting Group

Allan Koltin is recognized as the foremost expert in CPA and Advisory firm M&A. His firm has been involved in almost every major CPA firm and Private Equity deal over the past decade. In this session, he'll offer his unique perspective and advice on lessons learned along the way (good and bad). If you're a buyer or seller, you'll walk away from this discussion with actionable ideas to apply in the M&A area. Whether it's strategy, valuation or integration, this session is a must-attend if you're serious about M&A as a strategic growth option.


Learning Objectives:

  • Identify the “State of CPA Firm M&A” including current trends, opportunities, and challenges.
  • Recognize M&A best practices based on actual CPA firm M&A experiences.
  • Recognize the current market for CPA firm valuations as well as deal structures and terms.

3:00 PM – 4:15 PM PDT

PRA2410. Stop Walking the Tightrope – Manage Your Clients!

Nicole Davis

- Founder and Chief Hello Officer | Butler-Davis

Renee Moelders

- Partner | ConvergenceCoaching®, LLC
Here’s a hard but universal truth about client service: Your clients don’t understand your business and aren’t aware of the specific issues and challenges you may face as an accounting firm. Great client managers strike a balance between a positive client experience, things that make sense for the firm’s team members, and sticking to the vision of their firm. In the current environment of scarce talent, rising costs, and necessary business model transformations, client managers should take care not to over-emphasize clients and ignore firm and people needs. Attend this session to identify the five “must-have” elements for your client management plan. And leave empowered to build a client management approach that can be win-win-win for your firm, your clients, and your team members.

Learning Objectives:

  • Recognize the critical components of a quality work product.
  • Identify a staffing plan that makes sense for both the firm and team members while honoring the natural role changes that occur in the business.
  • Identify a quality, desirable, "high touch" service plan with a hybrid and asynchronous team.
  • Identify possible project timelines that gratify both the firm’s team and the client.
  • Recall that pricing has to reflect the value the firm brings the client and the risk of services.

3:00 PM – 4:15 PM PDT

TAX2409. Why Crypto Tax Compliance Isn’t Getting Any Easier Despite New Guidance

Annette Nellen

- Professor, MST Program Director | San Jose State University

Nik Fahrer

- Senior Manager | Forvis Mazars

Cryptocurrency was listed as the number one asset in an Investopedia survey asking respondents where they expect the greatest return on investments over the next 10 years. Meanwhile, regulators continue to discuss the nature in which this asset class should be regulated for both tax and non-tax laws. Join us for a review and analysis of IRS releases on crypto taxation, avoiding traps for the unwary, planning considerations, and how to deal with the continual evolution of new transactions and tax uncertainty. Examples, due diligence, and planning tips provided throughout along with an introduction to helpful resources from the AICPA Virtual Currency and Digital Asset Tax Task Force.


Learning Objectives:

  • Recognize the nature of digital assets and the basic tax structure for them.
  • Identify the foundational binding and non-binding guidance the IRS has provided, issues that exist, and how to deal with them.
  • Recognize the limitations of broker reporting of digital assets on Form 1099-DA, expected to start in 2025, and what clients should do now to get ready.

3:00 PM – 4:15 PM PDT

TCH2405. Implementing Finance and Accounting Automation

Ray Sang

- Founder | ChipmunkRPA.com

Jim Yuan

- Co-Founder | Segmental AI
In this advanced-level session, we will: 1. demonstrate a few best-guiding principles for companies to build and implement finance and accounting automation; 2. live showcase a number of automation examples using various automation technologies; 3. demonstrate how AI can help you automate your work; 4. answer your questions about automation.

Learning Objectives:

  • Identify basic principles in implementing automation.
  • Use various technologies to automate finance and accounting work.
  • Identify how to leverage AI in the profession.

3:00 PM – 4:15 PM PDT

TPR2406. Leveraging SOC Reports to Align with the SEC's New Cyber Regulations

Neha Patel

- Partner in charge | Weaver & Tidwell LLP

Aaron Wilton

- Sr. Manager | Technology Risk | Deloitte

With heightened focus on cybersecurity threats, businesses must be more diligent when considering cyber risk as it relates to business relationships and vendor dependencies. This session will recap the recent SEC Cybersecurity Disclosure rules and discuss how third-party assurance, like SOC reporting, can align to cybersecurity governance and oversight responsibilities.


Learning Objectives:

  • Evaluate how SOC reporting can be leveraged in respect to SEC’s new cybersecurity regulations.
  • Assess the specific criteria within SOC reporting that spotlight internal controls related to relevant cybersecurity topics.
  • Evaluate how to maximize reliance of SOC reporting for user entities through dialogue on the competencies required of service auditors.

4:15 PM – 4:30 PM PDT

ENG24SD10. ENGAGE Live Studio: Keynote Speaker Highlight: The Pipeline Conversation with Sue Coffey and Jennifer Wilson

Susan Coffey

- Chief Executive Officer - Public Accounting | AICPA & CIMA

Jennifer Wilson

- Co-founder and Partner | ConvergenceCoaching, LLC

Lindsay Stevenson

- Chief Transformation Officer | BPM LLP

Join us for an extended discussion with Sue Coffey and Jennifer Wilson, key members of the National Pipeline Advisory Group (NPAG). Building on their insightful keynote, "Unlocking the Future: Navigating the Accounting Talent Pipeline in a Dynamic Landscape," this conversation will delve deeper into the strategies and recommendations aimed at addressing the decline in the accounting talent pipeline. Don’t miss this opportunity to ask unanswered questions from the Pipeline session and gain additional insights and actionable takeaways.

4:30 PM – 5:20 PM PDT

EDG2407. Work Life Harmony: Empowering Parents and Caregivers to Boundless Success at Work and at Home

Jessica McClain

- Chief Financial Officer | Girl Scouts Nation's Capital

Kassi Rushing

- CEO & Owner | Kassi Rushing Consulting

Unlock the secrets to becoming an empowered and thriving parent or caregiver, equipped with practical strategies that go beyond mere management. Excel in your professional life while nurturing a deeply fulfilling family experience. Join us to discover the blueprint for harmonizing work and family, ensuring you not only navigate the challenges but flourish in both realms.


Learning Objectives:

  • Recognize the concept of work-life harmony, differentiating it from traditional notions of work-life balance and work-life integration.
  • Identify common challenges faced by parents and caregivers in managing their professional and personal responsibilities.
  • Identify practical strategies to thrive in the workplace and at home, including how to ask for what you need from your employer with confidence, how to remove the feeling of guilt of being a parent or caregiver that works outside the home, how to build a supportive community, and how to create and communicate boundaries.

4:30 PM – 5:20 PM PDT

ENG2420. Asset Protection (PFP, EST)

Daniel Rubin

- Partner | Farrell Fritz, P.C.

It’s no secret that the United States is a litigious society and there’s no indication that the trend line with respect to lawsuits will go anywhere from here but up. And, although some claims have merit, far too many do not. In such an atmosphere, everyone, and high-income/high-net-worth individuals in particular, perceive themselves as being subject to an unacceptable level of exposure. Timely and professional asset protection planning can, however, help to weather the storm of litigation. This seminar will discuss various planning techniques that can be used to place assets beyond the reach of creditors, will determine when it is appropriate to utilize such techniques and will discuss the optimal method of implementing such techniques.


Learning Objectives:

  • Identify the law of “fraudulent transfers” (now sometimes called “voidable transactions”).
  • Distinguish how to promote clients’ asset protection planning in an ethical manner, without legal risk to the planner.
  • Identify various asset protection techniques that do not necessary involve the retention of counsel.
  • Differentiate the proper use of trusts to maximize clients’ asset protection, without necessarily having the client give up beneficial interest or control.

4:30 PM – 5:20 PM PDT

ENG2421. Foreign Gift & Trust Reporting Forms 3520 and 3520A (TAX, EST)

David Mohel

- Principal | PricewaterhouseCoopers

In this session, we will be discussing the tax issues related to foreign trusts including income tax, gift tax and estate tax ramifications. These taxes can often intersect in unexpected ways.


Learning Objectives:

  • Identify the tax characteristics of a foreign trust.
  • Recognize the intersection of income/estate/gift with foreign trust planning.
  • Identify the foreign reporting obligations with respect to foreign trusts.

4:30 PM – 5:20 PM PDT

ENG2422. Digital and Data Explosion: Protect Your Personal Privacy (TCH, EDG)

Jeff Cook

- Managing Principal - SOC | Fortreum, LLC
Casually posting on social media? Entering your email for every offer out there? Am I at risk? What can I do? This session will answer these questions and more to develop your online "self-defense" by exploring various personal privacy risks and how you can mitigate them. Geared more towards the individual rather than company, we'll dive into discussions of online exposure, fraud prevention, defensive technology, and other ways you can "train your brain" to use caution and be more secure in your digital life.

Learning Objectives:

  • Recognize the various risks of online exposure and their effects.
  • Identify how different pieces of personal information online can be used by hackers.
  • Identify basic techniques, technologies, and safeguards for defending personal privacy.
  • Learn how to make various digital accounts more private and secure.

4:30 PM – 5:20 PM PDT

EST2410. AICPA Trust, Estate, and Gift Tax Technical Resource Panel Update

Irene Estrada

- Managing Director | PwC

Carol Warley

- Partner | RSM US LLP

Laura Hinson

- Managing Director | Deloitte
AICPA advocates for good tax policy, including on trust, estate, and gift tax issues. This session will cover the many developments and projects the TRP is advocating for in the estate and trust area. Contacts with Treasury, IRS, and Congress are emphasized.

Learning Objectives:

  • Recognize estate and gift tax issues that affect your clients.
  • Identify planning areas and recommendations.

4:30 PM – 5:20 PM PDT

FIN2405. Your Business as the Talent Destination of Choice

Barry Payne

- Director - External Relations, Management Accounting | AICPA & CIMA

Paul Young

- SEVP & CFO | Liberty Bank

Ana-Maria Cornoiu

- VP Business Risk Assurance & Advisory | Volvo Financial Services LLC

Darryl Bonner II

- Sr. Accountant - Apprentice | Liberty Bank

Ruth Chu

- Assurance Analyst | Volvo Financial Services

According to the AICPA & CIMA Future of Finance Group, the world’s leading companies’ No. 1 challenge continues to be talent attraction and retention. Along with the pace of change, accelerating digital transformation, and redefining what value means, it is imperative for us all to think differently about how we hire and upskill talent for the best blend of capabilities and mindsets. It is also essential to clearly identify the unique value propositions and selling points to attract and retain. Join Barry Payne, director of External Relations at AICPA & CIMA, and a panel of finance leaders to identify some of the specific talent challenges they face; identify ways to promote a career value proposition to attract, develop, and retain talent; determine how they have used tools like the T-Shape Finance Professional model and the CGMA Competency Framework to identify skills gaps; and identify how programs such as the Professional Apprenticeship for Finance Business Partners and the CGMA Finance Leadership Program have been used by their companies to bridge and strengthen these skill gaps. During this session, you will hear clear examples of how the panelists have put actions into place to enhance the capabilities of their teams and attract the best talent.


Learning Objectives:

  • Identify some of the specific talent challenges you face.
  • Identify ways to promote a career value proposition to attract, develop, and retain talent.
  • Recognize how you can use tools like the T-Shape Finance Professional model and the CGMA Competency Framework to identify skills gaps.
  • Identify how programs such as the Professional Apprenticeship for Finance Business Partners and the CGMA Finance Leadership Program have been used by their companies to bridge and strengthen these skill gaps.

4:30 PM – 5:20 PM PDT

NAA2413. Evidence and Documentation

Elizabeth Gantnier

- Partner | FORVIS

Michael Brand

- Member | BMSS, LLC
With new standards issued regularly, the documentation of evidence seems to be a continuously moving target that peer reviewers keep writing comments about. Join us for a discussion of common documentation errors, misunderstandings and how recent standards continue to up the game on the need for clear, concise audit documentation.

Learning Objectives:

  • Distinguish required evidence and documentation from personal preference.
  • Identify how to meet the standards and still maintain efficiencies.
  • Determine the appropriate amount of documentation.

4:30 PM – 5:20 PM PDT

NAA2414. A&A Issues with Employee Retention Credits (ERC)

Jeremy Dillard

- Technical Standards Partner | SingerLewak LLP

What do you need to know if a client used a “mill” to claim the employee retention credits (ERC)? What if the client already received the ERC refund? Should it be recognized as income or liability? This session will cover the accounting and auditing guidance for these situations. Many government assistance programs were created in response to the Covid-19 pandemic, and they often had requirements to qualify for the program and/or forgiveness. While all businesses would self-certify as to their compliance with qualifying for the program or the related forgiveness requirements, some entities have been in the press for not complying with the program requirements. Furthermore, the government agencies have the right to audit the compliance in many instances. This creates some interesting accounting and auding issues for the clients that were aggressively pursuing these programs.


Learning Objectives:

  • Analyze the requirements in U.S. GAAP for recognition and disclosure of an entity’s involvement with government assistance programs.
  • Evaluate the audit issues with assertions or positions taken in forgiveness applications related to government assistance programs.

4:30 PM – 5:20 PM PDT

PFP2416. How to profitably & efficiently manage a Virtual Office

Mark Astrinos

- Principal & Founder | Libra Wealth

David Oransky

- Founding Principal | Laminar Wealth
Join us for an insightful session on "How to profitably & efficiently manage a Virtual Office" where we will uncover the secrets to running a highly successful financial planning practice with a fully distributed team. In today's rapidly evolving landscape, remote work and digital interaction have become the new norm. Discover how embracing technology, strategic systems, and a personalized approach can not only streamline your operations but also elevate your client experience to new heights. Learn from real-world experiences and practical strategies that will empower you to thrive in this virtual world while maintaining a strong human connection with your clients.

Learning Objectives:

  • Recognize effective leveraging of technology to enhance remote team collaboration, streamline administrative tasks, and optimize client management in your virtual office.
  • Identify a systematic approach to financial planning that balances efficiency through workflows and automation while preserving a personalized, client-focused experience.
  • Distinguish practices for conducting impactful virtual client meetings, building trust and rapport online, and effectively communicating complex financial information during digital interactions.

4:30 PM – 5:20 PM PDT

PFP2417. Understanding and Utilizing Insurance to Protect your Clients

Jimmy Williams

- CEO and Senior Wealth Advisor | Compass Capital Management, LLC

Melissa Linn

- SVP, Senior Wealth Planning Strategist | Comerica Wealth Management

Paula McMillan

- Wealth Advisor | Stearns Financial Group

Leonard Wright

- Wealth Management Advisor | Northwestern Mutual
Discover planning strategies to assist your clients with risk management techniques that are tailored to their specific needs. Areas to be discussed include the analysis of various insurance types and policies to protect your clients' assets, income and transition of their estate in a tax-effective manner. Participants will appreciate the process utilized in this course by engaging with presenters who will provide actual client scenarios to facilitate learning.

Learning Objectives:

  • Identify ways to efficiently review and provide advice to clients on various insurance products.
  • Determine strategies to lower costs of insurance and maximize coverage for your clients.
  • Identify techniques for clarifying complex insurance products for clients.

4:30 PM – 5:20 PM PDT

PRA2411. Mastering Client Onboarding for Client Advisory Services

Kristina Costello

- Director of Implementation, Accounting Systems | IFI Professionals (Incubator Finance)

Join us for an exclusive session designed to equip you with practical insights and strategies to implement a standardized onboarding process seamlessly integrated with client advisory services. By the end of this session, participants will gain a comprehensive understanding of critical components, recognize the significance of assessing client readiness through effective discovery, and grasp the resource requirements essential for establishing a robust core product.


Learning Objectives:

  • Recognize the significance of standardized onboarding
  • Identify key components of client onboarding
  • Apply effective discovery to explore client readiness
  • Analyze resource requirements for a robust core product

4:30 PM – 5:20 PM PDT

PRA2412. Transforming the CPA Firm Business Model? Pricing Differently is an Ideal First Step

Michelle River

- Owner | Fore, LLC
The drivers for exploring a business-model shift are many: buyers viewing us as a commodity vendor; emerging competitors from outside public accounting; fewer entrants to the profession and difficulty retaining the talent we have; limitations of the partnership model, and burnout, to name just a few. Whatever _your_ reasons for change, where should you start? Michelle illustrates why altering your revenue model is the most impactful business model element (out of nine) for beginning the bigger shift that changing times call for. Four generations of CPAs relied on the "hours X rates" fee model, shaping the profession's culture around hours. Regrettably, we even went to market touting “we sell time” as our value proposition—a flawed approach that never resonated with buyers, and is now backfiring as technology speeds our work. It's more obvious than ever that our worth isn't related to our time spent. And we're all experiencing ways the hourly billing model limits our capacity, earnings, and even our career satisfaction. Uncoupling time from price is a massive mindset change, but doing so frees you to more creatively address the remaining eight business model elements! Come explore how to confidently move forward!

Learning Objectives:

  • Recognize how instituting a new pricing model is a driver for setting your broader business-model change in motion.
  • Identify alternate approaches to pricing that capture the firm's true value and align with client success.
  • Identify five ways to de-commoditize the firm, position for greater worth, and command better prices.
  • Identify 10 specific actions to begin transforming the firm and “price differently.”

4:30 PM – 5:20 PM PDT

TAX2410. Renewable Energy Tax Incentives Guidance

Keegan Weber

- Senior Manager | Crowe LLP

This course is designed to provide a detailed understanding of the energy tax credits and incentives under the Inflation Reduction Act. Participants will understand the various types of projects / property that may be eligible for a tax incentives and the processes to secure the incentive for their organization. We will discuss the implications of these incentives on all types of entities and how these entities can retain the full potential benefit.


Learning Objectives:

  • The participant will understand the various renewable energy tax incentives available to entities of all kinds with the passage of the Inflation Reduction Act.
  • The participant will have the ability to identify potential opportunities for their organization or clients to utilize the credits and incentives related to renewable energy projects under the Inflation Reduction Act.

4:30 PM – 5:20 PM PDT

TAX2411. Partnership Hot Topics: Basis Adjustments

Brian Lovett

- Partner | Withum

This session will explore the complex world of partnership basis adjustments. We will explore when a partnership is permitted to make basis adjustments, as well as when basis adjustments are mandatory. The session will include a discussion of the allocation of basis adjustments to partnership property and give consideration to planning around this complex tax area.


Learning Objectives:

  • Recognize when optional basis adjustments can be made.
  • Distinguish the different adjustments available under Sec. 743 and Sec. 734.
  • Recognize planning opportunities around partnership basis adjustments.

4:30 PM – 5:20 PM PDT

TCH2406. Evolving Your Tech Stack to Grow Your CAS Practice

Dixie McCurley

- Partner, Client Accounting Services | Cherry Bekaert Advisory LLC

Kim Blascoe

- Sr. Director, CAS Professional Services | CPA.com

Nicole Ksiazek

- Director, SIAP Strategy and Sales | Sage

As your CAS practice grows and expands, your technology must evolve to meet your service needs. Join these thought leaders to examine the process you’ll need to move beyond the core elements of a CAS practice tech-stack and consider the analysis and selection of new solutions. Learn how planning for technology to enable robust business insights offerings can support success for your clients and firm.


Learning Objectives:

  • Recognize that your practice’s tech stack must change as your service offerings evolve.
  • Analyze the extendable functionality of your current tech stack and the gaps that need to be filled.
  • Evaluate new software based on client verticals and high-value advisory service offerings.

4:30 PM – 5:20 PM PDT

TPR2407. Guarding Objectivity: Professional Standards, SOC Reporting, and the Risks of Relationships

Audrey Katcher

- Partner | RubinBrown, LLP

Carrie Kostelec

- Lead Manager - SOC & Related Services | AICPA & CIMA

Brian Thomas

- Partner | Weaver

Ellen Goria

- Associate Director | AICPA & CIMA
In this session, you will delve into the challenges that relationships can pose to objectivity in SOC and third-party risk reporting. You will learn to understand professional standards and safeguards to maintain an unbiased perspective.

Learning Objectives:

  • Analyze SOC reporting quality.
  • Identify considerations related to communicating and escalating report weaknesses.
  • Identify independence and peer review process considerations.

5:30 PM – 5:55 PM PDT

LAB-B-2413. Ready for M&A? 5 Accounting Infrastructure Considerations to Make Before, During, and Post Transaction, presented by Justworks (FIN, PRA, NAA)

Sarah Syme

- VP of Accounting | Justworks

Join Justworks' VP of Accounting, Sarah Syme, for a discussion about what accounting and finance teams need to keep top of mind for M&A transactions. Sarah has led M&A deals at companies like Etsy, and most recently overseen Justworks' acquisition of Via in 2023. She will share insight from her experiences throughout her career, and guests will leave with key takeaways about what considerations need to be made before, during, and post transaction.


Learning Objectives:

  • Identify takeaways about what considerations need to be made before, during, and post transaction
  • Recognize and gain a deeper understanding of M&A transactions from a seasoned expert

5:30 PM – 5:55 PM PDT

LAB-P-2409. Creating Efficiencies In Your Digital Audit Workflow - presented by Wolters Kluwer (TCH, NAA)

Andrea Hearn

- Associate Director of Technology Product Management | Wolters Kluwer

In this session, we will explore innovative strategies and tools to streamline audit processes. Learn how to leverage technology to integrate your workflow, enhance collaboration among team members, and improve the overall efficiency of your audits. During this short but informative session, Andrea Hearn will share best practices and real-life examples to help you optimize your digital audit workflows and achieve greater productivity.

Don't miss this opportunity to revolutionize your accounting firm's auditing practices and stay ahead of the competition.


Learning Objectives:

  • Recognize best practices to optimize the digital audit workflow.
  • Identify steps to improve efficiency and achieve greater audit productivity.

5:30 PM – 5:55 PM PDT

TD2406. How Gen AI Are Shaping Tomorrow’s Wins!

Mariano Novoa

- Associate Director of AI and Automation | alliantgroup

Imagine you had an extra 2 hours in your day – what would you do with it? What can AI help augment at your firm to give you time back? Join us for interactive tech demo showcasing 5 solutions that CPA firms can implement immediately.

Wednesday, June 5, 2024

6:00 AM – 7:00 AM PDT

Self-Defense & Preservation Seminar

WAKE UP with Jeff Cook, a 4th degree black belt in Uechi-Ryu (Okinawan) Karate and join this session to empower yourself with essential skills to stay safe and confident. Learn practical techniques to boost your awareness, defend yourself in various situations, and gain the confidence you need to protect yourself. Suitable for all levels, this session equips you with the tools to navigate the world with greater peace of mind.

7:00 AM – 7:50 AM PDT

ENG24SS301. Beyond Tax: Adding Wealth Management to Your Service Offering - presented by AssetMark (PFP, TAX)

Nick Lapin

- Business Development Consultant | AssetMark

What if you could be the tax professional who delivers every piece of the financial planning puzzle to your clients? By offering fee-based wealth management, you can expand your relationships and your business. In this educational session, you will gain a deeper understanding of: *The pros and cons of getting licensed versus creating a solicitor relationship *The practical aspects of financial advising you may not be familiar with *How to grow your business with financial advising, including the areas you may need support in *Identifying client segments and the unique needs of each *What it means to add financial planning as a core service And much more. Attending this session from AssetMark will give you a clearer picture of how you may want your accounting firm to evolve for the future.


Learning Objectives:

  • Identify strategic growth opportunities for your firm
  • Recognize the potential value of adding wealth management to your business.
  • Estimate what you offer your high-net-worth clients today, along with the extra services you may want to add.

7:00 AM – 7:50 AM PDT

ENG24SS302. What does the private equity boom mean for independent firms? - presented by Platform (PRA)

Reyes Florez

- CEO | Platform Accounting Group

The world of accounting has shifted quickly, and private equity investors have changed the game and players in the industry. Hear from Platform Accounting Group founder and CEO Reyes Florez, who has acquired and operated independent firms for more than a decade. He'll discuss what the latest PE trends mean for the "boutique" end of the market and how local firms can stay relevant in the face of the challenges they are facing when it comes to talent, technology and growth.


Learning Objectives:

  • Recognize how private equity is transforming the accounting industry and its impact on independent firms.
  • Identify the current challenges the accounting industry is facing and how the right partner and support can provide a lifeline.

7:45 AM – 8:00 AM PDT

ENG24SD11. ENGAGE Live Studio: Day 3 - Morning Welcome

Greg Bedard

- Vice President, Enterprise Financial Accounting and Reporting - Finance Audit | MetLife, Inc.

Lindsay Stevenson

- Chief Transformation Officer | BPM LLP

Kickstart your day at ENGAGE 2024 with our ENGAGE Live Studio Morning Welcome! Join our hosts, ENGAGE Chairs, Greg Bedard and Lindsay Stevenson, as they provide an overview of the day's agenda, highlighting key sessions, activities, and events you won't want to miss—both on-site and virtually.

8:00 AM – 9:15 AM PDT

EDG2408. The Role of a Manager — From Chaos to Harmony

Susan Stutzel

- Leadership Coach | PartnersCoach, Inc.
You’ve worked hard, learned a lot, and finally got the promotion to Manager. Congratulations! As the celebration quiets down, you are left wondering, “How in the world am I going to get everything done?” This session is designed to give you the skills you need for the situations you encounter. As a manager, you encounter a whole new level of responsibilities. Not only are you more technically experienced and knowledgeable, but you are now expected to manage projects and people. Add to that the complexity of a remote or hybrid environment for your colleagues, staff, and partners. Also, managing an engagement from planning to wrap-up can be a new and challenging experience. The only way all these pieces can harmoniously work together is through your efforts.

Learning Objectives:

  • Identify key strategies necessary to be an effective and impactful manager.
  • Distinguish the difference between commanding and connecting with your staff and why it matters.
  • Recognize how to shift from surviving to thriving as a manager.

8:00 AM – 9:15 AM PDT

ENG2423. Artificial Intelligence - How to Unleash the Power of ChatGPT, Copilot and Other AI Tools (PFP, PRA, TCH)

John Higgins

- Strategic Technology Advisor | Higgins Advisory, LLC

Thomas Trainor

- Managing Director | Hanover Private Client Corporation
Learn how to unleash the power of artificial intelligence in your professional practice! Explore what artificial intelligence tools are available and identify practical applications on how to best use them within your firm. Demystify the multitude of options available and shed light on the untapped potential that is awaiting you. We will delve into both the strategic and tactical aspects of AI implementation. Understand how to strategically reposition your firm for the future, ensuring it remains competitive and adaptable in an ever-evolving landscape. Learn how to practically and tactically employ AI to . . . • Improve your ability to present complex financial information in a form that is easily understood.• Optimize your business processes by identifying and applying automation opportunities and increase productivity.• Demonstrate your awareness and understanding of today's most impactful technology to your clients. Walk away from this course with concrete, actionable strategies for seamlessly integrating AI technologies into your practice. Enhance the services you offer to your clients, impress them with cutting-edge solutions, and, perhaps most importantly, simplify your professional life. AI is not just the future; it's the present, and it's transforming the field of accounting. Don't risk falling behind the curve—join us to stay at the forefront of the profession's evolution.

Learning Objectives:

  • Identify the artificial intelligence tools available for use in professional practices.
  • Identify artificial intelligence tools’ practical applications for enhancing firm operations.
  • Recognize how to strategically reposition your firm using AI to maintain competitiveness in a changing professional landscape.

8:00 AM – 9:15 AM PDT

ENG2424. Washington Update: Tax Outlook (TAX, EST)

Dustin Stamper

- Managing Director | Grant Thornton

The political landscape is changing faster than ever as the presidential and congressional elections approach. This election will be particularly critical for tax policy as built-in changes to the tax code will force lawmakers to consider sweeping reform in 2025. This session will cover the major issues affecting the profession, including the outlook for IRS funding and enforcement efforts, the chances for restoring key business provisions, efforts to crack down on high-income and estate tax planning, and the fate of expiring provisions.


Learning Objectives:

  • Recognize the connection between the current political landscape and profession-specific issues.
  • Identify the outlook for key tax issues and the impact on businesses and the profession.

8:00 AM – 9:15 AM PDT

FIN2406. Managing the Top Line, Bottom Line, and Green Line

Kenneth Witt

- Associate Technical Director, MA R&D | AICPA & CIMA

Christy Wright

- SVP, Corporate Finance | Southwire Company

Julien Gervreau

- Director, Sustainability Implementation & Climate Action Planning | Sensiba LLP

The emergence of investor demand for environmental, social, and governance (ESG) disclosures has rapidly placed the finance function front-and-center in all things sustainability related. While the primary focus is often on climate change and public company reporting requirements, the scope of sustainability issues is broad. In addition to greenhouse gas (GHG) emissions, water and waste are critical environmental concerns. On the social and governance front, for many businesses, the primary focus is on their employees, customers, and communities. Whether you are a publicly held or privately owned company, small or large, taking a strategic approach to sustainability is imperative. Attend this session to learn how leading companies are developing an ESG roadmap that also creates opportunities to innovate, influence customer behavior, and improve efficiency in operations.


Learning Objectives:

  • Recognize the primary characteristics of today’s sustainability landscape.
  • Identify the ESG issues that are most relevant to your organization.
  • Determine ideas for an ESG strategy that will be best suited to your organization.

8:00 AM – 9:15 AM PDT

FIN2407. Enterprise Risk Assessment — Small Panel Q&A

Jennifer Horton

- VP, Internal Audit at Designer Brands | Designer Brands

LaToya Lacey

- Vice President, ERM & Insurance | Estee Lauder

In today’s dynamic business landscape, aligning enterprise risks with company strategy is crucial for ensuring the organization’s risk management framework supports its long-term objectives and competitive position. This alignment allows for proactive identification, assessment, and mitigation of risks that could impede strategic goals. Reporting these risks to executive leaders and the Board of Directors is essential for informed decision-making, enabling them to understand the risk landscape, prioritize resources effectively, and ensure that risk management practices are integrated into the strategic planning process. This session on risk assessment is designed to equip risk management professionals with essential skills to identify, evaluate, and report risks effectively, thereby reducing the impact of potential threats. During this small panel Q&A format session, we’ll hear from two seasoned risk leaders (Jennifer Horton, VP of Internal Audit, Designer Brands; and LaToya Lacey, VP, Enterprise Risk Management & Insurance, Estee Lauder Companies) and gain their perspectives on how they manage risks at their companies.


Learning Objectives:

  • Identify the importance of aligning enterprise risks with company strategy in today's dynamic business environment, including the processes for proactive identification, assessment, and mitigation of strategic risks.
  • Recall insights from experienced risk management professionals on reporting risks to executive leaders and the Board of Directors, ensuring they have the necessary information for informed decision-making.

8:00 AM – 9:15 AM PDT

NAA2415. Fraud at my client? Say it isn't so!

Greg Jenkins

- Ingwersen Professor of Accounting | Auburn University

David Zweighaft

- Managing Partner | RSZ Forensic Associates LLC

Victoria Kitts

- Senior Manager, Audit | Clark Nuber, PS

This session will include a discussion of common fraud schemes (e.g., check tampering and abuse of company credit cards), steps auditors can take to identify and respond to them, and recommendations that auditors can share with clients to help them mitigate the risks of fraud. Using a “back-to-basics” approach, the session will also cover some tried and true practices that auditors can use to identify, assess, and respond to the risks of fraud in both virtual and in-person audits.


Learning Objectives:

  • Identify risk factors associated with inadequate control environments that facilitate the occurrence of common fraud schemes.
  • Identify actions available to both management and those charged with governance to mitigate the risk of fraud within their organizations.
  • Use a presumptive mindset to a more investigative rather than a presumptive mindset when brainstorming about fraud risks.
  • Identify leading practices that auditors can use for identifying, assessing and responding to the risks of fraud.

8:00 AM – 9:15 AM PDT

NAA2416. Auditing Revenue Efficiently and Effectively

Lynford Graham

- Consultant and Educator | Lynford Graham CPA

Based on survey information, the revenue account has been involved in more than half the frauds uncovered over the years. Today, auditors are expected to assess revenues for existence and completeness, and for aspects of accuracy. Revenue recognition involving contracts with customers can be tricky, and when simply considering tolerable misstatement and the revenue account balance can lead to outrageous sample sizes. The chair of the task force that wrote the auditing chapter in the 2019 A&A guide for Revenue Recognition will lead you through the guide’s suggestions as well as other literature suggesting various approaches for achieving the desired level of assurance. In addition, the session will walk through a case study based on an actual inquiry to show how the various strategies can be used to audit the revenue account. Documentation is important to communicate what was done and what was considered and will be illustrated through the case study.


Learning Objectives:

  • Identify the guidance in the A&A Revenue Recognition and other guides that help you design an efficient and effective approach to auditing revenues.
  • Assess an illustration of applying guidance to a revenue account.
  • Evaluate the various strategies and tools available for auditing the revenue account.

8:00 AM – 9:15 AM PDT

NAA2417. Control Testing Automation

Maria Manasses

- Partner - Deputy Chief Auditor | Grant Thornton LLP

Ethan Rojhani

- Partner | Grant Thornton LLP

Gerard Morisseau

Is control monitoring or testing a candidate for automation? Whether you are management, an internal auditor, or an external auditor, join us to learn about how control test automation may be implemented and tested in an organization.


Learning Objectives:

  • Recall the concept of control test automation and when it might be applied
  • Recognize potential audit-related considerations associated with control test automation

8:00 AM – 9:15 AM PDT

PFP2418. Advanced 529 Planning: 529-to-Roth, Dynasty 529, And Other HNW Opportunities

Jeffrey Levine

- Lead Financial Planning Nerd | Kitces.com
Over the past few decades, higher education costs have increased at a pace far exceeding inflation. In an effort to help save for such costs, many families have turned to 529 plans. While the basic mechanics of such plans are well understood by most advisors, 529 planning can become surprisingly complex, especially when planning for multiple (generations of) potential students, or when 529 plan funds are used for purposes other than higher education. Join Lead Financial Planning Nerd Jeff Levine to explore many of these complexities and take a deep dive into some of the more challenging aspects of 529 planning. In this session, attendees will learn: * An overview of key 529 plan rules * Tax consequences of changing 529 plan owners and/or beneficiaries * The impact of ownership decisions on student aid * Trust-owned 529 plans considerations and the “Dynasty 529 Plan” * State tax complications created by recent changes to the Federal tax rules * SECURE 2.0’s 529-to-Roth IRA transfers and the “Sweet 16 Roth IRA”.

Learning Objectives:

  • Identify the basic 529 plan rules that apply for Federal income tax purposes.
  • Compare state rules regarding 529 plans.
  • Identify planning opportunities and challenges when changing 529 plan beneficiaries.
  • Select the appropriate 529 plan for clients.
  • Analyze advanced 529 plan planning opportunities.

8:00 AM – 9:15 AM PDT

PFP2419. A New Way to Visualize Retirement Income Planning

Michael Finke

- Professor, Frank M. Engle Chair of Economic Security Research | The American College of Financial Services
Creating income from investments that vary over time with an unknown lifespan means that retirees must be flexible about spending. This presentation provides a new way to visualize how choices about investment risk, spending flexibility, and annuitization impact a retiree's income over time. How does investment risk, future asset return assumptions, willingness to adjust annual spending, preference for spending more when younger, and the delegation of longevity risk to an institution impact the range of potential lifestyles? I address each aspect of retirement income planning by comparing how each choice influences possible spending paths from early to late retirement to give advisors a more intuitive understanding of tradeoffs.

Learning Objectives:

  • Recognize how uncertainty requires spending flexibility when designing a retirement income plan.
  • Determine the impact of investment risk on the range of possible spending paths.
  • Recognize why annuities change the spending path by reducing longevity and interest rate risk.
  • Determine how to incorporate preference for early or later-retirement spending into a retirement income plan.

8:00 AM – 9:15 AM PDT

PFP2420. Insure or Self-Insure - How to Effectively Price Property and Casualty Coverage For Your Family

Patti Clement

- Executive Vice President | HUB International

With the insurance marketplace turbulence across the country, this presentation will explore creative ways to reduce costs, understand your risk and put a reserve away for coverage that may no longer be available. This session will speak on personal insurance coverage for auto, home, valued items, umbrella, and other family-related coverages affecting every household across the country.


Learning Objectives:

  • Identify creative strategies to reduce costs and put away reserves, focusing on personal coverage for auto, home, and other family-related policies
  • Recognize the current turbulence in the insurance marketplace, including risk assessment

8:00 AM – 9:15 AM PDT

PRA2413. Unlocking the Power of Non-Accountants in Your Accounting Firm

Keila Hill-Trawick

- Founder & CEO | Little Fish Accounting

Carrie Steffen

- President/Co-founder | The Whetstone Group

We will explore the untapped potential of three essential sources: professionals who provide services to our businesses, our non-accountant team members, and the candid feedback from our clients. By harnessing these diverse perspectives, we can effectively streamline our operations, foster innovation, and drive unmatched client satisfaction.


Learning Objectives:

  • Identify external expertise to improve internal processes.
  • Recognize how to improve clients’ experience by empowering non-accountant team members.
  • Distinguish how to hire and utilize staff members with unique backgrounds.
  • Recognize the power of client feedback.
  • Indicate how to implement what you’ve learned in your organization.

8:00 AM – 9:15 AM PDT

TCH2407. Startup Accelerator: AI — the Great Equalizer

Kacee Johnson

- Vice President, Strategy & Innovation | CPA.com

Brendan Roberts

- Founder and CEO | Aider

Eyal Shinar

- Co-Founder & CEO | Black Ore Technologies, Inc.

Chad Osgood

- CEO | Digilence

Lisa Griffith

- Time Consultant | Laurel

Kevin Merlini

- CEO | Materia AI

Alban Clot

- CEO | Supervizor

Ndonga Sagnia

- CEO | TimeCredit

With ChatGPT ushering in broad awareness and overnight engagement with generative artificial intelligence (GenAI) by over 100 million people, CPA.com is taking the lead to demystify the early use cases of GenAI for the profession. CPA.com is also engaging with the technology ecosystem to understand how this platform will be incorporated into virtually all solutions that firms use daily. In this session, we will break down five unique use-cases of generative AI in the accounting and finance profession, provide a toolkit for practitioners to build their AI strategy, and leverage practical application of the emerging technology. Attendees will also meet the 2024 Startup Accelerator companies, a cohort of AI-focused solution providers. The Association (unified voice of AICPA & CIMA) and CPA.com launched a shark-tank-style startup accelerator seven years ago, focusing on Accounting, Finance, and Regulatory tech solutions. Its purpose is to foster innovation and assist emerging technologies to better understand and service the accounting profession. Investment into new technologies and solutions is critical for not only staying ahead of the curve but providing client-centric services.


Learning Objectives:

  • Identify trends in GenAI that are impacting the profession and your role.
  • Identify lessons learned when designing new tech for business.
  • Recognize the seven cohorts of the 2024 Association and CPA.com Startup Accelerator.
  • Indicate how you can leverage AI to be ahead of mass adoption.

8:00 AM – 9:15 AM PDT

TPR2408. The Digital Frontier: Privacy's Role in SOC Reporting

Nancy Cohen

- Senior Manager, Data Protection & Privacy | Ernst & Young LLP
Service organizations often hesitate to include the Privacy category in their SOC 2 Report; they find it challenging and difficult to achieve. However, the benefits of including the Privacy category can often outweigh the drawbacks. This session will address when the Privacy category should be included in your SOC 2 report; the benefits of including the Privacy category in your SOC 2 report; and what is examined when including the Privacy category in your SOC 2 report.

Learning Objectives:

  • Determine when it is beneficial to include the Privacy category in a SOC 2 Report.
  • Determine which privacy criteria are relevant to an entity.
  • Distinguish the relationship between a SOC 2 report and assessing compliance with privacy regulations.

9:00 AM – 9:30 AM PDT

ENG24SD12. ENGAGE Live Studio: AmplifiHER with Sue Coffey

Susan Coffey

- Chief Executive Officer - Public Accounting | AICPA & CIMA

Jeannine K Brown

- Chief Executive Officer | Everyday Lead

Broadcasting live from Las Vegas, join AmplifiHER host Jeannine K Brown, AICPA & CIMA Women’s Initiatives Executive Committee Chair and CEO of Everyday Lead, and special guest Sue Coffey, CEO of Public Accounting at AICPA & CIMA, in the ENGAGE Live Studio for an insightful fireside chat on Sue’s journey and her advice for women in the profession. For more conversations like this one, join us this November 11-13, 2024 in Bellevue, WA for the AICPA & CIMA Women’s Global Leadership Summit.

9:30 AM – 10:45 AM PDT

EDG2409. Help Save the Profession: How to Start a CPA Firm (With Real Numbers!)

Michael Meihaus

- Owner | Meihaus CPA, PC
Have you ever wondered if the current state of the accounting profession is as good as it gets? Do you question if the common approaches to running firms, serving clients, and engaging with employees are the best we can do? The accounting profession is desperately in need of the next generation of people who ask those questions and decide to take the plunge to start a firm. Unfortunately, the process can feel overwhelming, the details are shrouded in mystery, and the endeavor can feel risky. Join Michael as he covers his journey of starting a firm, provides frameworks for beginning your own, and shares his firm's earnings and expenses along with financial case studies from other firms across the nation. You will gain valuable insights into the realities, challenges, and incredible opportunities of starting an accounting firm.

Learning Objectives:

  • Recognize the key considerations when starting a CPA firm.
  • Identify the process of starting a CPA firm.
  • Recognize the various ways to establish or acquire a book of business.

9:30 AM – 10:45 AM PDT

ENG2425. Capital Sufficiency Analysis with Estate Planning: Practical issues on 2025 Sunset (EST, PFP)

Robert Keebler

- Partner | Keebler and Associates, LLP

PLANNING FOR SUNSET WITHOUT BANKRUPTING YOUR CLIENT The middle is often a difficult place to occupy in life. For those of modest wealth, the plan is simple – do nothing. For the very wealthy, the first step is equally simple – consume the entire BEA with gifts ASAP. However, for those in the middle, unsure how the estate tax will apply to their last dollar of accumulated wealth, planning is quite difficult. The best tax-math planning is often to “bankrupt” the client by giving away all their assets during life, however this is even less appealing than paying estate tax. Therefore, planning for those in the middle requires creativity and a variety of options. This course will cover the challenges and opportunities of estate planning over the coming year.


Learning Objectives:

  • Identify the core mathematics of the estate tax and income tax at death/gift.
  • Evaluate the dilemma facing a person undertaking estate planning with $5-15M of accumulated wealth.
  • Compare solutions to minimize taxation at death while retaining financial security.

9:30 AM – 10:45 AM PDT

ENG2426. Business Tax Update (TAX, FIN) | preceded by the Sid Kess Award for Excellence in Continuing Education

Brian Lovett

- Partner | Withum

This session will discuss significant tax regulations, rulings, and court decisions from the past year that impact all types of business entities. Developments involve deductions, and available tax credit and method changes. We will also include developments to watch. Diligence and planning considerations will be discussed throughout.


Learning Objectives:

  • Identify planning opportunities and compliance points based on significant tax developments of the past year.
  • Explore due diligence actions of tax devleopments.
  • Understand tax developments impacting business entities.

9:30 AM – 10:45 AM PDT

ENG2427. DEBATE: Accounting Judgment vs. Ownership Objectives: Finding the Middle Ground (FIN, EDG)

James Hood

- EVP of Business Engagement & Growth | US/AICPA-CIMA

Dan Griffiths

- President | Lume Deodorant

Rachael Crump

- Chief Accounting Officer | Insight Enterprises

J Bachrach

- CFO | Fusion Power

Financial executives often find themselves navigating a gray area as they seek to adhere to sound financial standards while at the same time attempting to align with ownership objectives. This often creates situations where judgment is necessary and finding a middle ground is challenging. This session will provide a debate style format between a CEO and a CFO, both of whom will openly discuss the merits and rationale behind when you should adhere to your professional principles and when it might be acceptable to conform to a competing view.


Learning Objectives:

  • Distinguish when to be the CF-No versus the CF-Know.
  • Identify what drives differences of opinion between financial and operational professionals.
  • Recognize common situations where you may find it difficult to align with the business objectives and how to resolve those differing opinions.

9:30 AM – 10:45 AM PDT

ENG2428. DEI Session: Inclusion and High Performing Teams: A For All Approach to Business Growth and Success​ | Part 2 (All tracks)​

Tracey Walker

- Chief Diversity Officer | A&M (Alvarez & Marsal)

What separates good teams from great teams? In this session learn the next phase of what studies show are the key differentiators between high performance teams that accomplish goals faster, more efficient and effectively and those who don’t. Learn what liberates good teams to be great and the art of how high collaboration is achieved. Learn the attributes of leader dexterity to embrace and avoid for highest team retention, a culture of belonging and results.


Learning Objectives:

  • Recognize the fundamentals of high-performing teams.
  • Identify what dexterity is needed to get the most from all team members.
  • Distinguish the notion of risk and competing priorities in team dynamics.
  • Recall tools to practice team leadership for best outcomes.

9:30 AM – 10:45 AM PDT

EST2411. Pitfalls of Pay on Death Accounts and the Importance of Asset Titling in Estate Planning

Natalie Perry

- Partner | Harrison LLP

Rebecca Wallenfelsz

- Partner | Chapman and Cutler LLP
Pay on death accounts are commonly used by individuals when engaging in estate planning. Although simple to create, these accounts can also cause unintended results in an estate plan. We will discuss the pros and cons of relying on pay on death accounts and how best to coordinate them with an estate plan.

Learning Objectives:

  • Recognize the importance of coordinating asset titling with an estate plan.
  • Identify best practices to address POD accounts and coordinate with a client’s estate plan.

9:30 AM – 10:45 AM PDT

EST2412. Unlocking Value: Key Considerations for Gift, Estate, and Charitable Valuations

Laura Hinson

- Managing Director | Deloitte

Rick Springer

- Managing Director | Deloitte Transactions & Business Analytics LLP

This course will guide you through reading and interpreting an appraisal for gift, estate, and charitable purposes. We will focus on the critical elements an appraisal must encompass for charitable substantiation and adequate disclosure purposes. The course will also help you identify questions you should ask your appraiser and keep you informed about the latest trends and IRS activities around valuations. Your instructors, specialists in valuation and tax reporting, will provide you with a holistic understanding of the subject matter, ensuring you grasp the interconnectedness of these two domains.


Learning Objectives:

  • Recognize how to read a valuation report and how to identify key components for gift, estate, and charitable purposes.
  • Identify the importance of a qualified appraisal for adequate disclosure purposes for gift tax returns.
  • Distinguish the components of a charitable appraisal that are necessary to meet charitable substantiation requirements.
  • Identify common valuation report missteps to avoid and associated questions you should ask your appraiser.

9:30 AM – 10:45 AM PDT

NAA2418. Scaling SAS 145

Elizabeth Gantnier

- Partner | FORVIS

Maria Manasses

- Partner - Deputy Chief Auditor | Grant Thornton LLP
Are you frustrated with the level of effort you put into planning an audit and the value you get out of that exercise? Do you and your audit teams speak the same language when it comes to risk assessment? Let’s “walkthrough” what is required, when, and why. We will use a small entity example to discuss the new risk assessment standard and related audit documentation, including how to fine-tune your approach and achieve audit quality by applying an effective and efficient approach.

Learning Objectives:

  • Recall key changes in requirements associated with SAS 145
  • Recognize how to scale the requirements in SAS 145 to perform an effective and efficient risk assessment
  • Identify available resources related to SAS 145 and its scalability

9:30 AM – 10:45 AM PDT

NAA2419. Analytics Practice Aid for Reviews

Michael Westervelt

- Principal - National Assurance, Construction | CLA

Mike Manspeaker

- Audit Partner | SEK, CPAs & Advisors

Michael Glynn

- Senior Manager - Audit & Attest Standards | AICPA & CIMA

The objective of a review is to obtain limited assurance primarily by performing analytical procedures and inquiries, as a basis for reporting whether the accountant is aware of any material modifications that should be made to the financial statements in order for the statements to be in conformity with the applicable financial reporting framework. This session will discuss the AICPA's Analytics Practice Aid for Reviews to clarify best practices related to analytical procedures and obtaining review evidence.


Learning Objectives:

  • Apply a model for determining the level of evidence needed for a review.
  • Identify analytical procedures to provide the necessary level of review evidence.
  • Identify evidence and perform additional procedures.

9:30 AM – 10:45 AM PDT

NAA2420. Evaluating Independence under the AICPA Code

Ellen Goria

- Associate Director | AICPA & CIMA

Anna Dourdourekas

- Partner | Grant Thornton LLP

This session will cover hot topics including nonattest services, fee dependency, simultaneous employment, and private equity investments in firms. Using case scenarios, the session will also explore how to evaluate the impact relationships have on independence when the code does not provide specific guidance.


Learning Objectives:

  • Determine guidance in applying the appropriate level of professional judgment during independence evaluations, including best practices that you could consider.
  • Apply your knowledge of new and emerging topics, including how the Online Ethics Library can help you with your evaluations.

9:30 AM – 10:45 AM PDT

PFP2421. Editor’s Choice: Optimizing Portfolios - Tailored Multi-Account Management for Success

Thomas Idzorek

- Chief Investment Officer, Retirement | morningstar

Stephen Horan

- Executive Director | Financial Planning Review
Editor's Choice is the presentation of a feature article that showcases the cutting-edge research and insights of a leading scholar in the field of financial planning. Please join us for an interactive session with Morningstar’s Tom Idzorek who will present his recent article from the Financial Analysts Journal, Personalized Multiple Account Portfolio Optimization. Clients typically have multiple accounts with different tax treatments, such as traditional and Roth IRAs, traditional and Roth 401(k)s, and taxable accounts. This presentation will introduce a new method that can help you set tax-efficient asset allocation, harvest tax losses, and rebalance across these accounts. Learn how to optimize asset allocation across multiple accounts by taking into account factors such as taxes and trading costs. Discover how to: - Find the best location for each asset in the portfolio based on its tax characteristics. - Harvest losses by selling assets that have declined in value and buying similar ones to offset taxes. - Rebalance portfolios to keep them aligned with target allocation and risk preferences. - Decide whether to roll over money from one account to another, such as from a 401(k) to an IRA. - Transition portfolios from current holdings to desired holdings.

Learning Objectives:

  • Identify the advantages of simultaneously optimizing across multiple accounts versus separate account-by-account optimization.
  • Assess how simultaneous multiple account optimization helps with overall tax-efficiency through tax-efficient asset location, tax-loss harvesting, and tax-efficient investment selection.
  • Evaluate how simultaneous multiple account optimization is the basis for making unbiased rollover decisions.

9:30 AM – 10:45 AM PDT

PFP2422. What You Need To Know About Medicare In 2024

Theodore Sarenski

- Wealth Adviser | Sage View Advisory Group

Paula McMillan

- Wealth Advisor | Stearns Financial Group

Medicare is the health insurance for most people when they become 65 years of age. Knowledge in this area is important for every practitioner because we all get older each day.


Learning Objectives:

  • Identify the basics of Medicare Parts A, B C and D.
  • Determine what clients who become age 65 need to do if they are retired or if they keep working.
  • Determine if Medicare Advantage (Medicare Part C) is appropriate for you or your clients.

9:30 AM – 10:45 AM PDT

PFP2423. Analyzing Long-term Care Funding Solutions With Multi-state Modeling

Glenn Daily

- Co-founder | Tell Us The Odds, LLC
Multi-state modeling provides a unified framework for analyzing all methods of long-term care (LTC) funding, including standalone LTC insurance, hybrid life/annuity/LTC policies, LTC riders, impaired-risk annuities, and LTC-enhanced life annuities, defined-benefit pension plans and Social Security. Outline of the presentation * Introduction * Valuation of LTCI policies - Overview of multi-state modeling - What are the states? - What are the transition probabilities? - Discounting for probability of occurrence and the time value of money * From valuation to advice: Case studies - Moving from before-tax to after-tax results - Moving from benefit/cost ratios to scenarios - Incorporating additional information * Analysis of hybrid policies and LTC riders - Breaking the policy into LTCI and non-LTCI components - Moving from before-tax to after-tax results - Limitations on the analysis of hybrid policies and LTC riders * Analysis of LTC-enhanced life income - What is LTC-enhanced life income? - Breaking LTC-enhanced life income into LTCI and non-LTCI components - Three ways to get LTC-enhanced life income ◦ Commercial annuities ◦ Redesigned defined-benefit pension plans ◦ Redesigned Social Security * Directions for future research

Learning Objectives:

  • Evaluate one method of analysis for all ways of paying for long-term care.
  • Identify the hurdles to getting precise results.
  • Identify an agenda for future research.

9:30 AM – 10:45 AM PDT

PRA2414. Things I Wish I Knew Before I Hit Professional Burnout

Trina Rozen

- Owner | Trina Rozen CPA

Join Trina Rozen, CPA, CFE for a revealing session on professional burnout, the best kept secret in accounting profession. Trina takes participants on the road to recovery from professional burnout, at both the individual and firm levels. From client relationship management through specialization as a process to productivity, participants will leave the session with tools and actionable advice for the areas of struggle in accounting profession.


Learning Objectives:

  • Identify tools for client management.
  • Identify tools for addressing conflict with clients.
  • Identify tools for everyday productivity.

9:30 AM – 10:45 AM PDT

PRA2415. Unlocking Success: Mastering your Firm’s Strategy for CAS Practice Transformation

Kim Blascoe

- Sr. Director, CAS Professional Services | CPA.com

William Reeb

- CEO | Succession Institute, LLC

Kristen Soles

- Managing Partner | CohnReznick
Join us for an insightful session where we delve into the crucial aspects of elevating your client advisory services (CAS) practice. In this session, participants will gain valuable insights and actionable strategies to navigate the dynamic landscape of professional services. Our focus will be on three key ideas: gaining leadership buy-in, protecting your firm brand and envisioning success through the right framework. Don't miss this opportunity to gain practical strategies and insights that will empower you to lead the evolution of your client advisory services practice with confidence and strategic clarity. Whether you are a seasoned professional or a rising leader, this session is designed to equip you with the knowledge and tools needed to drive positive change and foster success in your firm's advisory services.

Learning Objectives:

  • Determine a method to gain firm leadership buy-in and executive sponsorship for the evolution of your client advisory services (CAS) offerings.
  • Recognize key decisions that will protect the firm brand while unlocking success for the CAS staff, clients and practice.
  • Identify the right framework for the firm’s CAS vision.

9:30 AM – 10:45 AM PDT

TCH2408. The What, Why, and How Guide to Business Impact Assessments

Jeffrey Lemmermann

- Sr. Information Assurance Consultant | SynerComm, Inc.
This session will help you identify the essential items that make up a Business Impact Assessment (BIA), what that information tells us, and how to get started in performing one. In addition, this session will help attendees recognize where the BIA process fits in the puzzle, which also includes risk assessments, business continuity plans, and other planning exercises. In the end, you will better understand how to identify which critical business functions in your organization are susceptible to risks, giving you a better idea on how to spend your resources to address those risks.

Learning Objectives:

  • Estimate important metrics involved in the BIA process, including recovery time objectives, recovery point objectives, and maximum tolerable downtime.
  • Recognize which events will have the greatest impact on the critical business functions in your organization.
  • Distinguish between the BIA process and the Risk Assessment process.

9:30 AM – 10:45 AM PDT

TPR2409. Insiders' Perspective: An Expert Roundtable on SOC Audits and Third-Party Risks

Audrey Katcher

- Partner | RubinBrown, LLP

Steven Ursillo

- Partner, Risk Accounting and Advisory, Information Assurance and Cybersecurity | Cherry Bekaert

Chris Halterman

- Managing Director | Ernst & Young LLP

Neha Patel

- Partner in charge | Weaver & Tidwell LLP

Angela Appleby

- Partner | Plante Moran
Join industry veterans as they share their firsthand experiences, challenges, and solutions in the realm of SOC audits and third-party risk management.

Learning Objectives:

  • Identify the latest trends in SOC and third-party risk management engagements.
  • Identify the risks in SOC and third-party risk management engagements.
  • Apply considerations for recent and potential regulatory changes.

10:45 AM – 11:05 AM PDT

ENG24SD16. ENGAGE Live Studio: Exhibit Hall Tour

Tiffany Robinson

Back by popular demand! Join us for a fun tour of the ENGAGE 24 Exhibit Hall, hosted by our very own Tiffany Robinson. This segment brings the in-person excitement to our online attendees, showcasing the latest innovations and key exhibitors. Don't forget to visit the exhibitor listings online to explore even more!

11:00 AM – 12:00 PM PDT

ENG24TH1. AICPA & CIMA Town Hall - Special ENGAGE Edition (All tracks)

Erik Asgeirsson

- President & CEO | CPA.com

Susan Coffey

- Chief Executive Officer - Public Accounting | AICPA & CIMA

Carla McCall

- Managing Partner | AAFCPAs

James Hood

- EVP of Business Engagement & Growth | US/AICPA-CIMA

Lisa Simpson

- VP - Firm Services | AICPA & CIMA

11:05 AM – 12:20 PM PDT

EDG2410. Becoming a More Powerful and Effective Delegator

Jennifer Wilson

- Co-founder and Partner | ConvergenceCoaching, LLC

Delegation — We know we must, but we still don’t! Without delegation, there is no room for our own learning, growing, or work-life balance. And the development of our team members and leverage of our firm resources suffers, too. Great leaders delegate well, and they strive to “up their game” and delegate with more clarity, specificity, and empowerment. Attend this master class on delegation where we'll address your delegation fears; learn a delegation framework; recognize steps to hold others accountable for delegation; and identify common delegation pitfalls. We’ll also muster the courage to say "no" without it feeling like pushback or lack of teamwork. Join us for a fun, interactive discussion on empowering and developing others through powerful delegation!


Learning Objectives:

  • Recognize the six steps to delegate with clarity and how to apply them.
  • Identify the delegation pitfalls that most commonly afflict you and how they impact the culture and effectiveness of your team.
  • Recognize ways to say "no" and prioritize and negotiate new requests.

11:05 AM – 12:20 PM PDT

ENG2429. Reading Trust and Will Documents (TAX, EST)

Jenny Smith

- Partner | McCollom D'Emilio Smith Uebler LLC

Karly Laughlin

- Director | Belfint, Lyons & Shuman, P.A.
In this fast-paced, interactive session, we’ll examine key language in a will and trust agreement to break down the most important provisions in plain English. We’ll also explain how and when a revocable trust becomes irrevocable and the tax implications. Last, we’ll explain the timing and tax considerations when a credit shelter trust, marital trust, or trust for another beneficiary is created after the death of the trustor.

Learning Objectives:

  • Recognize the interplay between a pour over will and a revocable trust.
  • Recognize the significance of formula provisions in a trust agreement and how they work.
  • Analyze typical language in a trust agreement pertaining to distributions of income and principal and connect this language with preparation of the fiduciary income tax return.

11:05 AM – 12:20 PM PDT

ENG2430. Grantor Trust Compliance: More Issues Than You Think (EST, TAX)

Paige Goepfert

- Managing Director | Andersen

Carl Fiore

- Managing Director | Andersen LLC
This session will cover various grantor trust compliance issues that practitioners should be aware of, including the question of whether you have to file, conversions from grantor to nongrantor, and partial grantor trusts. This program will also include a discussion of several specific issues related to grantor trust filing such as state withholding considerations, foreign reporting, and incorrect reporting of trust status.

Learning Objectives:

  • Identify alternatives for filing a grantor trust tax return.
  • Recognize situations when a partial grantor trust return is required.
  • Recognize the impact of when grantor trust status terminates during life.

11:05 AM – 12:20 PM PDT

ENG2431. Unveiling the Financial Story: FBI Forensic Accountants (FIN, NAA)

Angela Mennitt

- Supervisory Forensic Accountant | FBI

John Schmid

- Supervisory Forensic Accountant | FBI

The session covers the role of Forensic Accountants within the FBI from case inception to conviction. Using two case studies, the presenters will provide a detailed view on financial investigations, fraud detection, and data analysis. The first case study explores the new frontier of cryptocurrency, specifically in investigating sophisticated international scam networks. The second case study covers the tracing of international money movements in an espionage case involving a former U.S. intelligence officer.


Learning Objectives:

  • Recognize the techniques of fraud detection: identifying red flags and analyzing financial anomalies.
  • Recognize the application of data analysis and forensic tools to uncover international money movements.

11:05 AM – 12:20 PM PDT

ENG2432. Best Practices Around Cyber and Risk Advisory Services (TCH, PRA)

Steven Ursillo

- Partner, Risk Accounting and Advisory, Information Assurance and Cybersecurity | Cherry Bekaert

Jim Bourke

- Managing Director Advisory Services | WithumSmith+Brown

Roman Kepczyk

- Director of Firm Technology Strategy | Rightworks
In today's dynamic and evolving cybersecurity landscape, managing cyber risks is a top priority for organizations worldwide. This panel discussion will provide invaluable insights into the best practices for running a Cybersecurity and Risk Advisory Practice, equipping professionals with the knowledge and strategies to navigate the complexities of cybersecurity and technology risk management effectively. This panel will bring together industry experts and thought leaders who will share their experiences, challenges, and successes in running successful practices. Whether you are a seasoned professional or just entering the field, this session will provide actionable insights to enhance the effectiveness of your practice and contribute to a more resilient cyber and technology risk landscape.

Learning Objectives:

  • Identify key challenges in building and managing a cybersecurity and risk advisory practice.
  • Recognize success stories and best practices.
  • Recognize the evolving cybersecurity and technology risk landscape.
  • Identify actionable strategies for building and managing a cybersecurity and risk advisory practice.

11:05 AM – 12:20 PM PDT

ENG2433. Automated GRC Tools That Drive SOC 2 and Other Framework Examinations (TCH, TPR)

Jeff Cook

- Managing Principal - SOC | Fortreum, LLC

Neha Patel

- Partner in charge | Weaver & Tidwell LLP

Nicholas Panou

- Partner | PricewaterhouseCoopers LLP

In this session, we'll discuss some of the functions of automated tools that clients are using for their governance, risk, and compliance programs as well as the tools that auditors are using for the audits they perform. This course will cover what these tools do, how they function, and the benefits of their use related to SOC 2 and other compliance frameworks. The session will also dive into some of the FAQs around using these tools and what to watch for when using them as a part of governance or the audit process.


Learning Objectives:

  • Analyze how different tools operate from the perspective of the client and auditor.
  • Identify what automated GRC tools do in SOC 2 and other audits.
  • Determine the benefits and risks associated with the use of automated tools.

11:05 AM – 12:20 PM PDT

ENG2437. DEI Session: LGBTQ+ Belonging: Building a Supportive and Impactful LGBTQ+ ERG/BRG at your organization (All tracks)

Jennifer Harrity

- Director of the Center for Sustainability | Sensiba LLP

Kinman Tong

- Partner and Inclusion & Diversity Co-Chair | Moss Adams LLP

Crystal Cooke

- Director - Diversity & Inclusion | AICPA & CIMA
Employee Resource Groups (ERGs) are employee-led groups within an organization that are formed around a shared characteristic, identity, or interest. These groups are typically established to support and advocate for specific communities within the workforce. In this session, we will focus specifically on how to build and maintain an ERG that fosters LGBTQ+ inclusion and belonging.

Learning Objectives:

  • Identify best practices for building an LGBTQ ERG.
  • Identify your organization’s needs.
  • Identify the importance of LGBTQ ERGs.

11:05 AM – 12:20 PM PDT

EST2413. Form 1041 training – types of trusts (grantor, simple, complex), basic trust concepts (TAI, DNI, TTI, IDD), and elections

Jeremiah Doyle

- SVP/Family Wealth Strategist | BNY Mellon Wealth Management
This session will provide an overview of the basics of the income taxation of estates and trusts including the structure of Subchapter J including the calculation of taxable income, the concept of distributable net income (DNI), the types of trusts (simple, complex and grantor), trust accounting income, the distribution system, the allocation of expenses among the classes of income, the fiduciary income tax charitable deduction, termination of a trust or estate and the election to deduction administration expenses on the Form 1041.

Learning Objectives:

  • Recognize the basic elements of the income taxation of estates and trusts.
  • Recognize the distribution system and how the taxable income is allocated between the entity and beneficiaries.
  • Identify how the income taxation of trust and estates are taxed and reported on a Form 1041.

11:05 AM – 12:20 PM PDT

NAA2421. Peer Review Update

James Brackens, Jr.

- Vice President of Ethics and Practice Quality | AICPA & CIMA

Michael Fawley

- Principal, Assurance Inspections | BDO USA, P.C.

This session provides information essential to all Peer Reviewers and includes an overview of the recent developments and "hot topics" in the Peer Review Program.

Note: This session satisfies the Peer Review Update requirement for Team and Review Captains. Firms subject to Peer Review may benefit from attending this session.


Learning Objectives:

  • Identify significant elements of the 2023 Department of Labor Audit Quality Study
  • Recall the most significant changes to the Peer Review standards proposed by PRSU No. 2
  • Recognize common trends being seen by Peer Reviewers

11:05 AM – 12:20 PM PDT

NAA2422. CECL for Non-financial Institutions Considerations - Lessons Learned

Thomas Groskopf

- Technical Director - Center for Plain English Accounting | AICPA & CIMA/Barnes, Dennig & Co., Ltd

Attend this session to learn insights, lessons, and best practices related to the implementation of the FASB’s credit impairment model for financial assets based on current expected credit losses (CECL) at non-financial institutions. The application of CECL to non-banks had broad impacts and practitioners will benefit from seeing how others handled the implementation challenges.


Learning Objectives:

  • Assess technical literature and other practice guidance relevant to addressing the topics covered in this session.
  • Interpret significant lessons related to the implementation of the current expected credit loss model at non-financial institutions.
  • Evaluate the impacts of the current expected credit loss model on recognition, measurement and disclosure.

11:05 AM – 12:20 PM PDT

PFP2424. Passion Assets: Managing Fine Wine & Art Collections

Wendy Battleson

- SVP, Private Client Advisor | Bank of America Private Bank

Jonathan Stevenson

- Executive Vice President | Cult Wines

In this session, you will learn from two experts about the characteristics, challenges, and opportunities of investing in two of the most popular passion assets: fine wine and art. Passion assets, including collectibles, are a unique category of alternative investments (which are different from conventional investments like stocks and bonds) that appeal to collectors and connoisseurs who appreciate their aesthetic, cultural, or historical value. Unlike traditional financial assets, investing in passion assets is often driven by emotional factors and personal preferences, rather than purely economic considerations. Join to learn more about the asset class of passion assets, including how, why, and whether to invest in them, how to manage these assets, and the opportunities they present, including Next Gen planning.


Learning Objectives:

  • Distinguish passion assets’ attractive returns, diversification benefits, tax advantages, and intergenerational wealth transfer opportunities.
  • Compare their different risk-return profiles and correlations to traditional investments.
  • Identify the intricacies of investing in passion assets including the issues and importance of liquidity, storage and provenance, how to conduct thorough research, perform due diligence, and seek expert guidance.

11:05 AM – 12:20 PM PDT

PFP2425. Multiply Your Best Clients to Create Exponential Growth

Bill Cates

- President | Referral Coach International
Client Satisfaction and Client Loyalty are critical to the stability of your business. But it’s _CLIENT LEVERAGE_ that turns incremental growth into _EXPONENTIAL GROWTH_. In this lively, high-content session, with new ideas and value for all levels of experience and success, you will learn what other top professionals are doing to attract more Right-Fit Clients. This is not theory. You will learn exactly what other successful professionals are doing - their _WHAT_, _WHY_, and _HOW_! Grow your business by meeting your clients the way they prefer to meet you! You’ll INCREASE YOUR REVENUE WITHOUT INCREASING YOUR MARKETING BUDGET.

Learning Objectives:

  • Identify why client satisfaction and loyalty are not enough for your desired growth.
  • Recognize how to maximize the client journey to become super referable.
  • Identify five ways to promote introductions to get them without asking.
  • Recognize how to get “referred up” to higher-level clients.
  • Select techniques to turn a referral into a solid introduction, so prospects are eager to hear from you, receptive to an appointment, and even call you.

11:05 AM – 12:20 PM PDT

PFP2426. Bitcoin: The Investment Everyone Loves to Hate

David Oransky

- Founding Principal | Laminar Wealth
What if Bitcoin’s apparent flaws are actually hidden strengths? This session will delve into the most common criticisms that make Bitcoin a contentious topic among skeptics and enthusiasts alike. From its lack of intrinsic value and government backing to concerns over volatility and energy consumption, we’ll examine the factual basis behind these arguments. We will also provide the nuance and context needed to challenge preconceived notions.

Learning Objectives:

  • Identify the problem Bitcoin seeks to solve.
  • Identify the underlying innovation of Bitcoin.
  • Analyze the challenges and risks Bitcoin faces.
  • Analyze whether Bitcoin is a viable long-term asset or merely a bubble.

11:05 AM – 12:20 PM PDT

PFP2427. Best Practices and Ideas on Risk Management Topics

Michael Finke

- Professor, Frank M. Engle Chair of Economic Security Research | The American College of Financial Services

Tamiko Toland

- Principal | Toland Consulting

Leonard Wright

- Wealth Management Advisor | Northwestern Mutual

Theodore Sarenski

- Wealth Adviser | Sage View Advisory Group

When it comes to insurance strategies, there are layers of opportunity to improve your client’s lives. The integration of various insurance strategies into a financial plan are key to determining outcomes that achieve the client’s goals. Through the transition of theory into application, clients begin to develop confidence in retirement income and risk management strategies. This session takes into consideration important technical aspects to consider when applying retirement income strategies, practical analysis for the selection of product solutions, and how theory and product solutions integrate into the financial plan. The discussion will range from the most basic level, where policies that have not been reviewed for years create new options that can be evaluated to best fit your client’s needs today. Surprising considerations may arise with old policies. Another consideration is what to know prior to the integration of an annuity into the retirement planning process. We will also touch upon practical essentials on what is often left out of the planning process for purchasing personal and property casualty insurance. It is essential to view risk management planning within the context of a financial plan and develop solutions and structures that fit well over time and adapt to changing circumstances.


Learning Objectives:

  • Identify the benefit of using annuities in retirement income strategies from a technical perspective.
  • Determine income annuity considerations from a product and implementation perspective.
  • Apply retirement income strategies from a financial planning perspective working with client examples.
  • Compare the impact of different life insurance structures over time.

11:05 AM – 12:20 PM PDT

PRA2416. Transformation for Small Firm Succession

DeAnn Hill

- CPA | DEANN AUMAN HILL CPA

Small firm succession can be anything owners want it to be with the proper planning. If you are actively working toward succession or merely trying to figure out the vision for your firm, this session will provide value for those deliberations.


Learning Objectives:

  • Identify the appropriate succession strategy.
  • Identify the strengths, weaknesses, and needs of the practice.
  • Recognize techniques for elevating the firm’s talent.

11:05 AM – 12:20 PM PDT

TAX2412. Anatomy of a Tax Controversy

Melissa Wiley

- Partner | Lowenstein Sandler LLP
Ben Franklin famously said: "in this world, nothing is certain except death and taxes." With the promise of significant additional funding for IRS enforcement over the coming decade, many more taxpayers are about to learn what that really means. This session will explore the various stages of tax controversy and provide practical tips for avoiding and navigating an audit. It will also discuss the interplay of the new Corporate Transparency Act and what it might mean for tax enforcement.

Learning Objectives:

  • Recognize the various stages at which a tax controversy can be resolved and the pros and cons of each.
  • Analyze practical tips for minimizing audit risk.
  • Identify how the Corporate Transparency Act could affect tax enforcement.

11:05 AM – 12:20 PM PDT

TPR2410. Unpacking Common Issues Encountered During SOC Engagements — Insights for Service Organizations

Paul Perry

- Member | Security, Risk and Controls Practice Area Leader | Warren Averett LLC

Chris Kradjan

- Managing Partner | Moss Adams LLP

Patrick Morin

- Principal - Information Systems and Risk Assurance | Baker Newman & Noyes
This session will review common issues, exceptions, and recommendations found in SOC engagements from the point-of-view of service auditors. We will talk through areas of the SOC engagement that we believe are usually missed by service auditors and service organizations.

Learning Objectives:

  • Identify what to look for in SOC engagements related to common issues and exceptions.
  • Determine how to advise clients when reviewing and responding to common issues and exceptions.

12:30 PM – 1:20 PM PDT

ENG24LL06. What is a Professional Apprenticeship in Accounting and Finance anyway? - presented by AICPA & CIMA (FIN) - ONSITE ONLY

Barry Payne

- Director - External Relations, Management Accounting | AICPA & CIMA

AICPA& CIMA's Future of Finance group of leaders from the some of the biggest and best brands still rank attraction and retention of accounting and finance staff as a key concern.  The AICPA's Professional Apprenticeship for Finance Business Partners offers a new way to hire and to also upskill staff with the skills needed for the future.

Hear stories of from the early adopters of the program and how you can get started with solving some of your talent concerns.


Learning Objectives:

  • Recognize why talent is such a big concern for corporate accounting and finance employers.
  • Recall the Professional Apprenticeship Program.
  • Identify how to implement a Professional Apprenticeship Program in your organization.

12:30 PM – 1:20 PM PDT

ENG24LL07. Is Your Firm Hireable? Exploring What CAS Clients Really Want From Their Outsourced Accounting Firm - presented by CPA.com (PRA) - ONSITE ONLY

Amy Merletti

- Senior Integrated Marketing Manager, CPA.com | CPA.com

Focusing on client experience will grow your firm’s business. After all, happy clients contribute to a robust referral pipeline. But what is it about your firm and expertise that clients really want? Join CPA.com and a CAS practitioner in a panel discussion on the top-ranking value drivers for SMBs' relationship with their accounting firm and how firms can deliver that value through increased efficiencies, new services, and the ability to provide next-level insights as trusted advisors.



Learning Objectives:

  • Identify the immediate next steps you can take to retain and attract clients in your client advisory services practice.
  • Recall expert advice on best practices that lead to high hireability.
  • Recognize the unique drivers of client happiness in your firm and market.
  • Indicate how your firm can make improvements to your technology, service areas, or client experience.

12:30 PM – 1:20 PM PDT

ENG24LL08. Collaboration and Innovation for the Modern Tax Practice - presented by AICPA & CIMA (TAX) - ONSITE ONLY

Join your peers to exchange ideas on managing an efficient and profitable tax practice. This interactive workshop will explore creative solutions for enhancing firm operations, productivity and performance. We'll provide insights for reimagining a tax practice for longevity and success.


Learning Objectives:

  • Recognize the top practice management challenges facing tax practitioners.
  • Recognize ways to strategically position a tax practice for success.
  • Identify available resources to support firm's practice management strategies.

12:30 PM – 1:20 PM PDT

ENG24LL09. A Strategic Vision for CPA Personal Financial Planning - presented by AICPA & CIMA (PFP) - ONSITE ONLY

Daniel Snyder

- Director - Personal Financial Planning (PA) | AICPA & CIMA

Come learn about the strategic direction at the AICPA and beyond for the personal financial planning and the PFS Credential. Focusing our direction where the profession is going gives you the value you want from the PFP Division. This session will provide both an understanding of the future opportunities and an opportunity to provide feedback as we continue to hone our strategic direction.


Learning Objectives:

  • Distinguish the critical milestones and current environment that the CPA financial planners face.
  • Identify the trends and future concerns that will impact firms, employees, and clients.

1:00 PM – 1:30 PM PDT

ENG24SD14. ENGAGE Live Studio: Speaker Q&A with Inspector Gadget - David Cieslak

David Cieslak

- EVP, Chief Cloud Officer | RKL eSolutions, LLC

Jim Boomer

- CEO | Boomer Consulting, Inc.

Join us for an enlightening and interactive Q&A session with technology expert David Cieslak, also known as Inspector Gadget. Following his captivating session, "Inspector Gadget 2024," David will delve deeper into the cutting-edge tech trends that are reshaping our world. From AI and 5G to blockchain and electric vehicles, this segment will provide you with an opportunity to ask your burning questions and gain further insights into the innovations driving the digital era. Don’t miss this chance to equip yourself with the knowledge needed to navigate the ever-evolving technological landscape.

1:40 PM – 2:05 PM PDT

LAB-P-2415. Inside Information for Firms Looking to Sell - presented by Platform (PRA)

Noah Beery

- Director of Finance and Corporate Development | Platform Accounting Group

Selling the firm you've invested so much of your time and energy in is a major decision that comes with heavy emotions and potential room for error. Do not go into that process uninformed or unprepared. Noah Beery, director of finance and corporate development at Platform Accounting Group, will share five considerations for firm leaders as they start the acquisition process, whether that's in six months or 10 years.


Learning Objectives:

  • Recognize whether you've done the right preparation before you start the selling or transition process.
  • Identify a partner that will help you evolve and grow your firm in a sustainable way.

1:40 PM – 2:05 PM PDT

TD2408. Elevate Your Workflows with ShareFile's Next-Gen Innovations - presented by ShareFile (NAA, PRA, TCH, TPR)

Sheeya Gem

- Sr Engineering Manager | ShareFile

Libby Rupert

- Senior Manager, Enterprise Sales | ShareFile

Efficient and seamless workflows are critical to meeting client expectations and to the success of your firm. But challenges often emerge around onboarding, document gathering and collaboration, timely communication, and client management.

Get the latest updates on accounting innovations from ShareFile during our tech demo session. Learn how ShareFile helps you manage and automate document and client-centric processes to create efficiency, reduce complexity, and improve client satisfaction. Discover ShareFile's purpose-built solution for accounting pros like you with automation that drives efficiency, predefined and customizable workflows that simplify client and staff work, and security that doesn't get in the way of user experience.

2:00 PM – 2:30 PM PDT

ENG24SD15. ENGAGE Live Studio: Speaker Q&A: Inclusion Safety & High Performing Teams (DEI) with Tracey Walker

Tracey Walker

- Chief Diversity Officer | A&M (Alvarez & Marsal)

Lindsay Stevenson

- Chief Transformation Officer | BPM LLP

Join us for a compelling Q&A session with DEI expert Tracey Walker as he delves deeper into the insights from his impactful sessions on inclusion safety and high-performing teams. Building on the principles discussed in "Inclusion Safety: The Secret Sauce to Talent Success" and "Inclusion and High Performing Teams: A For All Approach to Business Growth and Success," Tracey will address the importance of creating safe, inclusive environments where all team members can thrive. Discover strategies to maximize perspectives, navigate barriers, and enhance team performance through a culture of belonging. Don't miss this opportunity to engage with Tracey, ask your questions, and learn how to foster high-performing, inclusive teams.

2:30 PM – 3:45 PM PDT

EDG2411. CPA Mission Possible — Adventures and Lessons Learned in the Profession

Jessica Iennarella

- Chief Financial Officer | State Bar of Arizona

Alexandria Romero

- Director of Finance | City of Pueblo

Jessica McClain

- Chief Financial Officer | Girl Scouts Nation's Capital

Christine Stolzenburg

- Senior Manager - A&A | FreedMaxick CPAs

Josh Alexander

- Partner, Co-Founder | Alexander & Williams, PLLC
Retaining talent and the talent pipeline are widely discussed topics within the profession. In this session, you’ll hear inspiring stories from four CPAs who will share lessons learned from their own unique journeys.

Learning Objectives:

  • Identify the benefits and opportunities of the CPA designation.
  • Recall lessons learned from previous experiences to assist future CPAs.
  • Indicate what the future holds for the CPA profession.

2:30 PM – 3:45 PM PDT

ENG2434. Required Minimum Distributions For Inherited IRAs Payable to a Trust (PFP, EST, TAX)

Jeffrey Levine

- Lead Financial Planning Nerd | Kitces.com

The U.S. retirement market was roughly $33.6 trillion at the end of 2022, and more than half of those assets were held in IRAs and similar defined contribution plans. Much of that wealth rests in the hands of an aging Baby Boomer generation, and financial advisors will play a critical role in passing these assets along to clients’ beneficiaries as intended, and as tax efficiently as possible. Sometimes, that may require using a trust as an IRA beneficiary. But while these tools can be incredibly effective at protecting and preserving wealth, they can also add considerable cost and complexity to a plan, especially in light of changes made by the SECURE Act. In this session, attendees will learn about some of the biggest pros and cons of leaving an IRA to a trust, as well as the critical IRA trust rules they must know in order to properly guide clients.


Learning Objectives:

  • Understand the difference between the treatment of see-through trusts and non-see-through trusts.
  • Discover the different types of see-through trusts and how they impact the calculation and taxation of distributions
  • Explore the “life cycle” of an IRA Trust
  • Examine the impact of the SECURE Act on IRA trusts
  • Identify common mistakes made when trusts are named as a beneficiary
  • Analyze different alternatives to naming a trust as a beneficiary

2:30 PM – 3:45 PM PDT

ENG2435. Estate Planning For the 99% (TAX, EST)

Jordon Rosen

- Director (Retired) | BLS CPA

Karly Laughlin

- Director | Belfint, Lyons & Shuman, P.A.

This session will focus on planning for owners of estates under $13 million and why it is still important to plan. We will cover planning techniques, how and when to elect portability, filing the decedent's final tax return and the estate's fiduciary return, along with various post-mortem elections. We will also cover planning when the decedent is a shareholder in an S corp. or partner in a partnership at the time of death.


Learning Objectives:

  • Recognize the importance of estate planning for clients with less than $13 million.
  • Determine how and when to make the portability election as opposed to conventional credit shelter planning.
  • Identify the numerous post-mortem fiduciary, administrative and tax elections available for the modest estate owner when filing for portability along with the decedent's final income tax return and the estate's income tax return.

2:30 PM – 3:45 PM PDT

ENG2436. Risk Management for A&A Practices: What You Can Do Now to Help Defend a Future Malpractice Claim (NAA, PRA)

J Michael Reese

- Risk Control Consulting Director | CNA

David Duckwitz

- Partner | RubinBrown LLP

When an attest client goes bankrupt or experiences a large loss, there may be little an accountant can do to avoid being blamed for not catching something soon enough. However, there are risk management practices that all A&A practitioners can implement now to help improve their defensive position should they find themselves embroiled in litigation.


Learning Objectives:

  • Identify how professional liability claims arise related to the delivery of audit and attest services
  • Identify practices to incorporate during the delivery of audit and attest services to help mitigate the risk of a malpractice claim
  • Recognize large loss drivers in professional liability claims involving A&A services

2:30 PM – 3:45 PM PDT

ENG2444. DEI Session: Measuring What Matters: Leveraging Assessment Tools for Effective DEI Evaluation (All tracks)

Crystal Cooke

- Director - Diversity & Inclusion | AICPA & CIMA

Bill Bradshaw

- Director - Inclusion & Diversity | Withum

Join us for an insightful session on the critical importance of measuring Diversity, Equity, and Inclusion (DEI) efforts within organizations and using assessment tools as a resource. In today's rapidly evolving landscape, it is essential for companies to move beyond surface-level diversity initiatives and adopt comprehensive strategies for evaluating the impact of their DEI initiatives.


Learning Objectives:

  • Identify the key role our assessment tool can play in helping organizations gain actionable insights into their DEI progress.
  • Recognize the significance of establishing clear metrics, collecting relevant data, and leveraging assessment frameworks to track and analyze diversity outcomes effectively.
  • Recall various methodologies for assessing DEI performance.
  • Identify areas to improve DEI assessment and performance.

2:30 PM – 3:45 PM PDT

EST2414. GST Pitfalls: Allocating generation skipping tax exemption and other GST Compliance Issues

Carl Fiore

- Managing Director | Andersen LLC
This session will cover the basic as well as more complex issues related to GST compliance including allocating GST exemption, GST trust definitions and issues related to missed or late allocations.

Learning Objectives:

  • Identify the basic mechanics of allocating GST exemption.
  • Recognize the potential issues relating to allocating GST exemption.
  • Identify potential remedies for errors in GST allocations.

2:30 PM – 3:45 PM PDT

FIN2408. Breaking Barriers Together: The Power of Allyship in Finance

Kristine Lemanski

- CFO | AssuredPartners Aerospace

Michael Burns

- Director of Controlling | Covestro LLC

Cassandra Sumner

- Chief - Forensic Accountant Unit | FBI

Jennifer Reilly

- SVP, Head of Strategic Finance Business | Mass Mutual

Roger Kenyanya

- VP, Corporate Finance | Lowe's Companies Inc.

Diverse teams tend to outperform non-diverse teams, yet many diverse team members experience challenges in advancement because they are women, minorities, or encounter other barriers in the workplace. Building allyships is one proven strategy to help advance the careers of women and others. Allies come in many forms. Members on this panel will discuss experiences with allyship, share strategies they have incorporated, and provide examples of how to identify allies who can boost career success. Hear from executives from across multiple industries about their personal experiences, lessons learned, and their advice as you navigate the challenges in your career.


Learning Objectives:

  • Recognize the challenges in developing diversity in finance.
  • Determine the benefits of allyship.
  • Assess how to identify allies.
  • Recognize how to be advocate for women as an ally.
  • Analyze strategies and actions to implement.

2:30 PM – 3:45 PM PDT

FIN2409. GenAI and ChatGPT: Tips and Tricks to Integrate AI Into Your Workflow

Tova Morrison

- Funds Controller | HarbourView Equity Partners

Donald Tomoff

- Founder, Course Developer, Instructor | Invenio Advisors, BLI

This course is designed to empower professionals to harness the transformative capabilities of Generative AI (artificial intelligence) and ChatGPT. Regardless of your position, this course aims to equip you with the skills and knowledge to seamlessly integrate AI technologies into your daily tasks and workflows as an accounting and finance professional.


Learning Objectives:

  • Recognize what Generative AI and ChatGPT are, including their underlying technologies, capabilities, and limitations.
  • Distinguish scenarios in which Generative AI and ChatGPT can be leveraged to enhance productivity, creativity, and decision-making in a business setting.
  • Select advanced features and customization options of ChatGPT and other AI tools to tailor their functionality to specific business needs and challenges.
  • Identify the ethical implications of using Generative AI and ChatGPT, including data privacy, bias, and responsible usage guidelines in a professional environment.

2:30 PM – 3:45 PM PDT

NAA2423. Top Assurance & Accounting Inquiries to the Center for Plain English Accounting

Thomas Groskopf

- Technical Director - Center for Plain English Accounting | AICPA & CIMA/Barnes, Dennig & Co., Ltd

Andrew Merryman

- Senior Manager | AICPA & CIMA
This session covers frequently asked A&A questions asked by members of the PCPS's Center for Plain English Accounting (CPEA) in the areas of accounting, financial reporting, audit, compilation, and review engagements, with a focus on private company issues. Get answers to technical questions that are impacting many practitioners and their clients.

Learning Objectives:

  • Assess technical literature and other practice guidance relevant to addressing the topics covered in this session.
  • Formulate answers to common A&A technical questions.
  • Evaluate recent developments related to current A&A issues.

2:30 PM – 3:45 PM PDT

NAA2424. Understanding IT General Controls

Jim Bourke

- Managing Director Advisory Services | WithumSmith+Brown

Jeremy Dillard

- Technical Standards Partner | SingerLewak LLP
In this session the participants will obtain a high-level understanding of IT General Controls (ITGC). Maintaining proper controls over information technology is a constant concern for businesses as they try to use technological advances to drive efficiency and growth. IT General Controls (ITGC) have become the object of not only IT audits but financial audits, Service Organization Control (SOC) Reporting, and other assurance services. ITGC is one of the IT-related areas that the AICPA’s Information Technology Executive Committee (ITEC) states should be considered in all financial audits.

Learning Objectives:

  • Identify ITGC and application controls.
  • Recognize the intricacies in scoping an ITGC audit.
  • Recognize when a subject-matter expert (SME) is needed.

2:30 PM – 3:45 PM PDT

PFP2428. Does Crypto Belong in Client Accounts?

Robert Huebscher

- Founder | Advisor Perspectives

Matthew Hougan

- Chief Investment Officer | Bitwise Asset Management

Allan Roth

- Founder | WEALTH LOGIC

With the introduction earlier this year of spot bitcoin ETFs, interest in crypto assets has surged. This session will explore the investment merits of crypto assets, with a focus on bitcoin. The panelists will present the case for and against allocating to crypto. We will explore the intrinsic value of a crypto asset, its diversification value, its role as a hedge against inflation, and other attributes relevant to advisors.


Learning Objectives:

  • Determine the intrinsic value of a crypto assets.
  • Identify the diversification value of crypto assets.
  • Analyze whether crypto assets will be a long-term hedge against inflation.
  • Identify key questions clients will ask about crypto assets.

2:30 PM – 3:45 PM PDT

PFP2429. The Power of the Coach Approach: Elevating Your Client’s Experience

Andrea Millar

- Founder | Andrea Millar Life Planning

Jean-Luc Bourdon

- Wealth Advisor | Lucent Wealth Planning, LLC

Have you ever found yourself at a loss when client conversations veer toward life choices and emotional issues? Do you feel frustrated when clients don't fully engage with your recommendations or fail to achieve optimal results? Imagine having conversations that delve beneath the surface to uncover what truly matters to your clients. Discover the transformative potential of the coach approach. Join us to foster deeper connections, drive better results, and deliver rewarding client experiences.


Learning Objectives:

  • Distinguish between the role of expert adviser, coach, and therapist
  • Identify the diverse applications of the coach approach in your practice.
  • Identify essential coaching skills to enhance client interactions, outcomes, and satisfaction.
  • Apply a simple coach method to kickstart your journey.

2:30 PM – 3:45 PM PDT

PFP2430. Life Insurance Planning - Basic and Advanced

Lee Slavutin

- Principal | Stern Slavutin 2, Inc.

This session will cover life insurance policy audit, products and suitability, the impact of increasing interest rates on life insurance products, lifetime gifts to fund life insurance, buy-sell insurance planning, split dollar life insurance in estate planning, and life insurance/long term care insurance hybrid products.


Learning Objectives:

  • Determine whether a client's life insurance policies need updating
  • Identify advanced life insurance planning strategies and recognize pitfalls in life insurance planning

2:30 PM – 3:45 PM PDT

PRA2417. Accountability in a Remote and Flexible Environment

Renee Moelders

- Partner | ConvergenceCoaching®, LLC
Here's a bold statement - most firms, teams, and leaders aren't clear about expected performance. When expectations ARE clear, projects run smoothly, and teams feel "in sync" with one another. When expectations AREN'T clear, everyone involved feels out of touch and uncertain about whether they are on track. This applies in any environment - in-person, remote, or blended. However, when we work away from one another, establishing clear expectations is even more important. Leave this session prepared to create a more accountable, functional, effective, and motivated team, no matter where or when they're working!

Learning Objectives:

  • Recognize elements of an environment of clear expectations, including fundamental leadership behaviors and strategies that will create more clarity and accountability
  • Identify old norms that hold the firm back from creating a more count-on-able environment and new paradigms that fit the more-remote and flexible work world firms are operating in today
  • Recognize the fundamentals of delegation and best practices for handing work off to any team member, along with specific strategies for collaborating with remote and asynchronous team members
  • Identify communication models that will facilitate more intentional and consistent connection in a flexible environment

2:30 PM – 3:45 PM PDT

TAX2413. Don’t Guess and Make a Mess with QSBS

Justin Miller

- Partner and National Director of Wealth Planning | Evercore Wealth Management

Tony Nitti

- Partner - National Tax | EY
This presentation will provide an overview of qualified small business stock (QSBS) under section 1202, show you how founders can “stack” multiple capital gain exclusions among family members, address how non-grantor trusts can be the ultimate tool for QSBS planning to protect family members and minimize state income taxes, and discuss the challenges in non-grantor trust drafting compared to the more commonly used irrevocable grantor trusts.

Learning Objectives:

  • Identify the requirements on the date of issuance for stock to meet the definition of QSBS.
  • Recognize the QSBS requirements for substantially all of a shareholder’s holding period.
  • Identify planning opportunities to maximize the available QSBS exclusion.
  • Recognize QSBS potential pitfalls and traps for the unwary.

2:30 PM – 3:45 PM PDT

TCH2409. Creating a Tech Stack — The Art of Digital Transformation

Amy Vetter

- CEO | The B3 Method Institute (QuickStart Training)
Do you hear talk about having a "tech stack" and wonder if you have one at your firm? Or maybe you don’t even know where to begin? During this session, Amy Vetter will discuss different software providers she has worked with to help you visualize what that could look like in your own practice. Whether you deliver bookkeeping, controllership, or outsourced CFO services, these solution providers will provide live demos so you can identify technology solutions that can help you automate your practice, free up more time to spend with your clients, and solve many of the daily pain points you encounter delivering these services.

Learning Objectives:

  • Select technology that will meet the needs of your CAS practice.
  • Identify technology solutions that your clients in vertical industries can take advantage of for better information and time savings.
  • Select a technology strategy and assess the right technology fit for your practice.

2:30 PM – 3:45 PM PDT

TCH2410. CITP Impact on the CPA Landscape: Integrating Technology and Information Systems

Jim Gilbert

- Managing Principal | Jim Gilbert, CPA LLC

Mathieu Lupien

- President / Co-Founder | Simfiny Solutions Inc.

Paul Perry

- Member | Security, Risk and Controls Practice Area Leader | Warren Averett LLC

Audrey Katcher

- Partner | RubinBrown, LLP

Paul Warrick

- Senior Manager - CITP Credential | AICPA & CIMA
Discover the power of the CITP credential in our upcoming session! Join us for an in-depth exploration of how the CITP aligns with the CPA examination and its impact on professional practice. By attending, you'll gain insights into the modern CPA landscape, understand evolving CPA responsibilities in information systems and controls, and learn how to obtain the CITP credential. Prepare to thrive in the tech-driven marketplace with the perfect blend of accounting expertise and IT acumen.

Learning Objectives:

  • Calculate the significance of the CITP credential in advancing a CPA's career and relevance in the tech-centric business environment.
  • Analyze the specialized knowledge and skills encapsulated by the CITP designation and their application in accounting practices.
  • Analyze the diverse and expanding roles of CITP professionals in the market and the escalating demand for their unique skill set.
  • Distinguish the transformed role of CPAs, focusing on the foundational competencies for the ISC discipline within the CPA exam.
  • Compare the ISC discipline's core principles with the CITP body of knowledge, emphasizing their interconnection.

2:30 PM – 3:45 PM PDT

TPR2411. Building Excellence: Crafting a Quality Management Program for SOC Practices

Angela Appleby

- Partner | Plante Moran

Chris Kradjan

- Managing Partner | Moss Adams LLP
This session will explore ways firms implement quality management programs in support of their SOC practices. We will discuss how the program aligns with AICPA guidelines, adherence to professional standards, management of engagement methodologies, and considerations for internal inspections and external peer reviews.

Learning Objectives:

  • Identify the key components of a quality management program for SOC practices.
  • Determine how the quality management program is established and maintained.
  • Analyze how to design the program to reinforce expectations for engagement delivery and in anticipation of internal inspections and peer reviews.

3:45 PM – 4:00 PM PDT

ENG24SD13. ENGAGE Live Studio: Audience Spotlight - Highlights of Community Service Projects, Award Luncheon, etc.

Join us for an inspiring recap of the community service projects, the Awards Luncheon, and more audience spotlights at ENGAGE 2024.

4:00 PM – 5:15 PM PDT

EDG2412. Effective Strategies for Impactful Mentorship

Kathryn Horton

- President | Kathryn K. Horton CPA PA
Mentoring is a key component in professional and personal development. When properly cultivated, an effective mentoring relationship offers unique benefits with lasting positive impacts to both the mentor and mentee. We will explore the topic of mentorship and practical strategies that can be incorporated to enhance the mentoring journey, while learning proactive solutions to common pitfalls.

Learning Objectives:

  • Identify what creates an effective mentoring relationship and new approaches for impactful mentorship.
  • Recognize how to remain flexible and adaptable in the mentoring journey while remaining true to core values.
  • Identify proactive solutions to common pitfalls that can inhibit mentorship.

4:00 PM – 5:15 PM PDT

ENG2438. Rising Stars to NextGen Rainmakers: How to Develop, Reward & Incentivize (PRA, PFP)

Nikki Burgeson

- Principal, Director of Sales and Business Development | Rehmann

Cheryl Holland

- President | Abacus Planning Group, Inc.
Is your firm looking for next level growth? Rethink performance metrics to tap into a new type of rainmaker. We'll discuss incentive and training dollars as a key to developing the next generation of growth partners. Learn ways to measure and report on the activities of rainmaker development while affecting your firm's business development culture.

Learning Objectives:

  • Identify rainmakers earlier in their careers.
  • Recognize how to incentivize and prioritize growth appropriately.
  • Identify appropriate training to create next level performance.

4:00 PM – 5:15 PM PDT

ENG2439. Tax Issues When a Business Owner Dies (EST, TAX, PFP)

Carol Warley

- Partner | RSM US LLP

Michael Reeves

- Manager | RSM US LLP

When an owner of a passthrough entity dies, certain tax implications may arise on both the individual and entity level. This presentation examines the various federal income tax issues to be mindful of in these circumstances. The discussion first focuses on the effect of a partner's death on a Subchapter K partnership, then examines the consequences of a shareholder's death on a Subchapter S corporation, and finally looks at the tax effects of death for the individual owner and the owner's estate and/or trust.


Learning Objectives:

  • Recognize required actions before and after the death of an owner.
  • Identify planning opportunities for owners of S corporations and partnerships.
  • Distinguish the factors that determine material participation for a trust or estate.

4:00 PM – 5:15 PM PDT

ENG2440. Are You Prepared to Prepare the Complex Gift Tax Return? (TAX, EST)

Anthony Vitiello

- Partner and Chairman, Tax and Estate Planning Group | Connell Foley LLP

This session focuses on the preparation and presentation of gift tax returns involving complex estate-planning transactions, including personal residence trusts, limited partnerships and grantor retained annuity trusts, as well as pitfalls regarding GST tax issues and "adequate disclosure" requirements in preparing the return. Discussion of defending a gift tax return audit will also be covered.


Learning Objectives:

  • Identify the fundamental elements, as well as the nuances, of preparing a complex gift tax return.
  • Evaluate tips and observations in handling a gift tax return audit.

4:00 PM – 5:15 PM PDT

ENG2441. Digital Assets: Where We Are, Where We're Going, and What You Need to Know (TCH, NAA)

Beth Paul

- Partner | PricewaterhouseCoopers LLP

Sean Prince

- Partner, National Office | Crowe LLP

Ami Beers

- Senior Director - Assurance and Advisory Innovation | AICPA & CIMA
The digital asset space is an evolving area, presenting practitioners with unique risks and complex challenges. This session will include information on types of digital assets, as well as the underlying blockchain technology, and highlight the latest accounting, auditing, and attestation hot topics, including an explanation of the newly issued FASB ASU, “Accounting for and Disclosure of Crypto Assets.” Information will be provided on resources available to financial statement preparers, auditors, and practitioners who are interested in learning more about how to account for and audit digital assets, as well as those practitioners who perform attestation engagements. We will dive into the efforts by the FASB, SEC, and AICPA to provide further accounting, auditing, and attestation guidance, and provide insights on possible future developments in the digital asset marketplace.

Learning Objectives:

  • Recall types of digital assets and the underlying blockchain technology
  • Identify hot topics for digital assets related to accounting, auditing, and attestation
  • Recall efforts of the SEC, FASB, AICPA, and others to develop digital asset guidance
  • Recognize possible future developments in digital assets

4:00 PM – 5:15 PM PDT

EST2415. Speed Round

Mary Kay Foss

- CPA | Mary Kay Foss CPA

Stephen Bigge

- Partner | Keebler & Associates, LLP

Irene Estrada

- Managing Director | PwC

Melissa Wiley

- Partner | Lowenstein Sandler LLP

Four instructors will provide a quick update on alternate value, Corporate Transparency Act (CTA)/Beneficial Ownership Information (BOI), special purpose trusts, and analyzing a trust.


Learning Objectives:

  • Recognize varying trust structures
  • Identify when alternate value is appropriate
  • Determine applicability of CTA/BOI

4:00 PM – 5:15 PM PDT

FIN2410. The Path from CFO - What's Next?

Stuart Benton

- Chief Financial Officer (CFO) | Reiser

Dan Griffiths

- President | Lume Deodorant

Scott Spiegel

- COO | AICPA & CIMA

Greg Bedard

- Vice President, Enterprise Financial Accounting and Reporting - Finance Audit | MetLife, Inc.

Val Rainey

- Private Equity Executive | Private Equity

This session will explore the skills and challenges involved in transitioning from a CFO role to a CEO or COO position. The session will cover the key competencies required to make the transition successfully, including leadership, strategic thinking, and people management. We will also discuss the challenges that CFOs may face when moving into a CEO or COO role, such as adapting to a broader range of responsibilities and managing a larger team. The session will be led by experienced executives who have successfully made the transition from CFO to CEO or COO. Attendees will have the opportunity to ask questions and engage in discussions with the speakers and other participants.


Learning Objectives:

  • Recognize the key skills required to transition from a CFO role to a CEO or COO position.
  • Identify the challenges that CFOs may face when moving into a CEO or COO role.
  • Determine a strategy for developing the competencies required to make the transition successfully.

4:00 PM – 5:15 PM PDT

FIN2411. Confessions of an EQ-Challenged Finance Leader

Kristine Lemanski

- CFO | AssuredPartners Aerospace

Emotional intelligence has been shown many times to be the differentiating factor in great leaders, strong relationships, and building high-performing teams. It enhances decision-making, improves company performance, and helps create resilience. Yet, it doesn’t come naturally to everyone. Join CFO Kristine Lemanski, Aerospace Division of AssuredPartners, as she discusses her journey in developing emotional intelligence and shares some tips and tricks from resources she has used along the path.


Learning Objectives:

  • Recall the definition emotional intelligence
  • Recognize the connection between communication and emotional intelligence
  • Identify some examples of communication exhibiting strong and weak emotional intelligence
  • Indicate a list of actions you take to improve your emotional intelligence

4:00 PM – 5:15 PM PDT

NAA2425. Fireside Chat

James Brackens, Jr.

- Vice President of Ethics and Practice Quality | AICPA & CIMA

Michael Westervelt

- Principal - National Assurance, Construction | CLA

Sara Lord

- Chief Auditor | RSM US LLP

Mike Cheng

- Partner | Frazier & Deeter
This group of experts will answer your most pressing questions on auditing, accounting, ethics, independence and quality management.

Learning Objectives:

  • Identify key considerations in auditing, accounting, ethics, independence, and quality management.
  • Select best practices in these areas and learn how to apply them in their day-to-day work.
  • Apply practical guidance on how to navigate complex issues and challenges that arise in these areas.

4:00 PM – 5:15 PM PDT

NAA2426. The Modern Audit: Enhancing Audit Efficiency and the Client Experience

Emily Remington

- Director, Audit Product Management | CPA.com

Matthew Walsh

- Partner | Withum

The audit world is at an inflection point. Your clients want greater insights, your staff want to do higher value work, and you want your firm to be successful. Learn to keep up with trends while maintaining audit quality, efficiency and delivering value to your clients. Join our panel for a holistic view of how firms are embracing audit transformation to create better experiences for their clients and staff and moving from compliance to value. The session will focus on high-value activities, focusing on efficiency and delivering results that benefit your audit teams and your clients.


Learning Objectives:

  • Determine how to integrate responses to the needs of clients and staff while maintaining a high level of audit quality, efficiency, and value to clients.
  • Analyze how firms are embracing audit transformation to create better experiences for their clients and staff.

4:00 PM – 5:15 PM PDT

PFP2432. Sunset Multi-Year Income Tax Planning

Robert Keebler

- Partner | Keebler and Associates, LLP

Sunset of the Tax Cuts and Jobs Act signifies a significant turning point for the income tax code. Planning for it several years in advance is critical. The rewards for thinking ahead are enormous, as are the consequences of failing to. Moreover, as we’ve seen many times in the past, sunset is likely to spur Congress to act. By examining the challenges and economic impact of sunset we can better understand what reforms may be enacted in late 2025 and how to advise clients in 2024.


Learning Objectives:

  • Identify income tax code changes scheduled by statute to occur in 2026 absent action from Congress.
  • Apply a framework to prognosticate changes Congress may enact before sunset.
  • Compare tax planning ideas to guide clients through the transition.

4:00 PM – 5:15 PM PDT

PFP2433. A Random Walk Towards More Efficient (Retirement) Portfolios

David Blanchett

- Head of Retirement Research | PGIM

Investment returns are commonly assumed to be independent (or random) across time in financial models. In reality, investments have historically exhibited varying levels of serial dependence, where the returns evolve nonrandomly for both individual investments (i.e., autocorrelation) as well as across investments. This presentation explores how these effects impact optimal portfolio allocations and notes considerable differences across investment horizons, which can be especially pronounced for more risk averse investors who are concerned with inflation risk (e.g., retirees). Overall, this research suggests investment professionals need to more actively consider serial dependence when building portfolios to ensure they are best aligned to help clients accomplish their goals.


Learning Objectives:

  • Assess how risks can potentially change over time.
  • Identify more efficient portfolios for clients for different time horizons based on the unique relationships that have existed among assets and risk across time.

4:00 PM – 5:15 PM PDT

PRA2418. Small Firm Roundtables hosted by PCPS - ONSITE ONLY

Orume Hays

- Founder & CEO | Hays CPA

Carl Peterson

- VP - Small Firm Interests | AICPA & CIMA

Lindsey Curley

- Senior Manager, Firm Services - Public Accounting | AICPA & CIMA

Nicole Davis

- Founder and Chief Hello Officer | Butler-Davis

Matthew Wilson

- Partner | Wilson Ivanova Certified Public Accountants Inc.

Amber Goering

- CEO | Goering and Granatino

Join us at the annual AICPA PCPS Small Firm Roundtables, where you and your firm's success take center stage! Prepare to be part of a dynamic session where you won't merely attend – you'll actively engage, learn, and thrive. With past attendees praising this session as one of the best at the Engage Conference, this year's event promises to surpass expectations. This is your opportunity to discover and exchange best practices and tools essential for conquering the ever-evolving challenges of practice management. At our roundtables, you are the expert panelist. Share and exchange actionable insights, leaving with the confidence to tackle complex company issues head-on. Immerse yourself in a vibrant community of fellow practitioners, where connections are made, and innovative ideas flourish. Join us and propel your practice to new heights as you become an integral part of this dynamic and transformative session.


Learning Objectives:

  • Identify practice management best practices.
  • Distinguish practices that enhance firm efficiency.
  • Distinguish practices that foster client-centric approaches.

4:00 PM – 5:15 PM PDT

TCH2411. AI Effectiveness: Is it all Wizardry and Alchemy?

Anirudh Nadkarni

- Senior Manager - Analytics | Wipfli LLP

Zachary Charnecki

- Partner, Innovation and Transformation | Wipfli LLP
We are all asking the same question: How do we leverage AI to enable our organizations to become strategic powerhouses? Through shared experiences and a practical demo, let’s explore a few steps that will help us prepare for AI.

Learning Objectives:

  • Identify signs that you're not ready for the AI revolution.
  • Determine the steps required to level-up and get ready.
  • Analyze people-process-data-technology strategies that help you stay ahead of the competition.

4:00 PM – 5:15 PM PDT

TPR2412. The Rise of AI: The Integration of AI In Third Party Risk Audits

Chris Halterman

- Managing Director | Ernst & Young LLP

Carrie Kostelec

- Lead Manager - SOC & Related Services | AICPA & CIMA

We are on a journey in which artificial intelligence (AI) will transform how we use internet technology (IT) both in business and in our personal lives. Understanding AI and how service organizations could use it in their systems will be critical to SOC practitioners going forward. This session will help you formulate a plan to assist your clients in understanding the implication of AI on their SOC reports and assess its impact on your engagement risk.


Learning Objectives:

  • Identify the types of AI and their potential impacts on systems used by service organizations.
  • Recognize the effect of AI on the processes and controls at service organizations.
  • Identify AICPA and profession efforts to understand and provide guidance when AI is material to the subject matter of an attest engagement.
  • Identify when AI is relevant to your understanding of the service organization’s system and the risk of material misstatement.

Thursday, June 6, 2024

7:45 AM – 8:00 AM PDT

ENG24SD17. ENGAGE Live Studio: Day 4 - Morning Welcome & Last Day Remarks

Lindsay Stevenson

- Chief Transformation Officer | BPM LLP

Greg Bedard

- Vice President, Enterprise Financial Accounting and Reporting - Finance Audit | MetLife, Inc.

Jim Boomer

- CEO | Boomer Consulting, Inc.

Michael Brand

- Member | BMSS, LLC

Martin Finn

- Partner | Lavelle and Finn, LLP

Join hosts ENGAGE Chairs, Marty Finn, Lindsay Stevenson, Gred Bedard, Jim Boomer, and Mike Brand online in the ENGAGE Live Studio for highlights from the week & what you can look forward to for the last day of the conference.

8:00 AM – 9:15 AM PDT

ENG24K05. ENGAGE Keynote | Geopolitics and the Future of the Global Order

Ian Bremmer

- President & Founder | Eurasia Group and GZERO Media

To navigate globalization and an evolving global order, accounting and finance leaders must analyze economic risks when considering investments or market exposure. But to spot crucial opportunities and manage risk, they must also understand the political factors and trends changing our world in real-time. Whether it’s increasingly contentious relations between China and the United States, a potential new incoming US President, the wars in Ukraine and the Middle East, a more complex regulatory environment in Europe, a newly global focus from India, surges of populism in Latin America, or heightened competition in Africa, political analyst and entrepreneur Ian Bremmer will detail how the current geopolitical landscape will shape the future of global order and business.


Learning Objectives:

  • Identify the broader trends effecting the future global balance of power.
  • Identify potential political risk and its relation to economic opportunities.
  • Distinguish opportunities and dangers of multilayered relations between countries.

9:15 AM – 9:30 AM PDT

ENG24SD18. ENGAGE Live Studio: Success Stories - Meet Carla and Kimberly - from Forbes 2024 America's Top CPAs List

Carla McCall

- Managing Partner | AAFCPAs

Kimberly Ellison-Taylor

- CEO | KET Solutions LLC

Michael Brand

- Member | BMSS, LLC

Join us for an inspiring segment where we celebrate the remarkable achievements of Carla McCall and Kimberly Ellison-Taylor, recently honored on Forbes 2024 America's Top CPAs List. In this session, Carla and Kimberly will share their journeys to the top, the challenges they’ve overcome, and the innovative practices that have propelled their careers. Gain valuable insights from their success stories and learn what it takes to excel in the accounting profession. Don't miss this opportunity to hear directly from two of the industry's most influential leaders.

9:30 AM – 10:45 AM PDT

ENG2442. Employee Engagement – The 5 Needs and The 12 Statements (PRA, EDG, PFP)

Jaclyn Badeau

- President | Badeau Consulting, LLC

Cheryl Holland

- President | Abacus Planning Group, Inc.

Gallup Inc. believes “employee engagement remains an essential requirement for producing high-quality work. The organizations that learn to develop a culture of engagement and high performance have a competitive edge, positioning them for success regardless of the changes they encounter.” Many organizations struggle with building such culture because they are stuck in old ways of management, in survival mode, or just don’t know where to start. Join the session to discuss the true needs of employees and learn what you can do to improve employee engagement.


Learning Objectives:

  • Recognize what employee engagement is and why it’s important.
  • Identify the five needs of employees and what you can do to meet these needs.
  • Recognize the 12 statements you should evaluate to address the basic, individual, teamwork, and growth elements of Gallup’s employee engagement model.
  • Identify an action plan to improve employee engagement on your team and in your organization.

9:30 AM – 10:45 AM PDT

ENG2443. Accounting Across Ages: Wisdom, Innovation, and the Quest for Work-Life Balance (FIN, EDG)

Tova Morrison

- Funds Controller | HarbourView Equity Partners

Christine Stolzenburg

- Senior Manager - A&A | FreedMaxick CPAs

Troy Emory

- Owner | TD Emory, CPA & Associates

Kay Rodrigo

- Director of Accounting / Controller | B K Miller Company Inc

Join us in our first-ever "Accounting Across Ages" panel where we explore the dynamic intersection of timeless wisdom, cutting-edge innovation, and the pursuit of work-life balance in the realm of accounting. Our trio of presenters will delve into key insights that span generations, showcase innovative approaches shaping the future of accounting, and discuss strategies for achieving the work-life balance you want based on your priorities and where you are in your career. Don't miss this opportunity to hear from people who have been in your shoes, and learn to better understand the various priorities your leaders, coworkers- maybe even the people you manage!- are dealing with.


Learning Objectives:

  • Recognize the priorities of various generations of accountants.
  • Identify how to free up time with innovation and ruthless prioritization.
  • Recognize wisdom from people who have years of professional experience.
  • Indicate ways to build a better sense of grace for yourself and understanding for your colleagues.

9:30 AM – 10:45 AM PDT

EST2416. A View from the Front Lines – Current Issues in Estate Tax Audits and Litigation

John Porter

- Partner | Baker Botts LLP
IRS audits of estate and gift tax returns are on the rise. This discussion will address current issues and trends in the transfer tax controversy arena at the audit level, appeals, and in litigation, including the valuation and transfer of interests in closely-held entities, the use of formula clauses, adequate disclosure of lifetime transfers, and split-dollar life insurance. The discussion will include recent caselaw, positions taken by the IRS, and ways to address both at the planning level.

Learning Objectives:

  • Identify issues currently being raised by the IRS in estate and gift tax audits.
  • Identify strategies for preemptively addressing these issues at the estate planning level.

9:30 AM – 10:45 AM PDT

EST2417. Real Estate Taxation Affecting Estates, Gifts, and Trusts

Michael Haas

- President | Haas and Dawe, An Accountancy Corporation
This session will cover beyond the basics of real estate taxation: sales price less basis and expense of sale. We will delve into various IRC sections that dictate how the holding of and sale of real estate by an estate and trust are treated. We will explore the rules for making gifts of real estate both before and after death. We also will spend time reviewing the computation of basis and how which state the owner, grantor, or decedent lives (lived) in matters. We also will look at how IRC section 1031 still works relative to the disposition of real estate. In addition, we will look how Form 1041 reporting differs from Form 1040 – both in respect of before death (grantor trust) and after death by an estate and an irrevocable trust. We also will discuss installment sales of real estate both before and after the death of the holder of the installment note dealing with income in respect of a decedent.

Learning Objectives:

  • Determine the impact of real estate transactions on estates and trusts from a planning standpoint and on the ultimate taxation of the transaction.
  • Analyze tangential concepts and ideas that touch real estate taxations such as 1031 deferred exchanges and state tax withholding situations that then drop down to beneficiaries or heirs.
  • Identify how the real estate is to be handled from a vesting standpoint that ultimately can affect how the taxation on the sale of the real property is treated.

9:30 AM – 10:45 AM PDT

EST2418. Here Comes the Freeze: How a Changing Interest Rate Environment Affects GRATs, QPRTs, Installment Sales and Other Gift Planning Techniques

William Sanderson

- Attorney | McGuireWoods LLP

For a decade, estate planning advisors operated in an interest rate environment where the applicable federal rate (and Section 7520 rate) were historically low and essentially stable. Over the last two years, that environment has changed, with interest rates increasing and showing signs of volatility month-to-month, which can have real world impacts on how clients achieve their objectives. This session will tackle the world of planning in a changing interest rate environment with a focus on the analysis of advanced estate planning techniques that thrive — or falter — as interest rates change.


Learning Objectives:

  • Evaluate the role interest rates play in the success or failure of advanced estate planning techniques
  • Assess the trusts, transfers, and planning opportunities most suited for changing interest rate environments

9:30 AM – 10:45 AM PDT

FIN2412. What is Transformation Anyway? And How do you Transform Mindset and Skills?

Rachael Crump

- Chief Accounting Officer | Insight Enterprises

How do you keep pace with a high growth business and deliver business capabilities to the strategy and vision of the organization? Rachael Crump, Chief Accounting Officer for solutions integrator Insight Enterprises Inc, shares candid and practical examples of breaking down transformation into manageable goals. Focusing on the dimensions of process, technology, and data? Forget people at your peril! Transformation is fundamentally about people and depends largely on the mindset, education, and skill sets of the team. In this session Rachael will share some key insights into preparing her talent and workforce for change across the areas of right skills, right places, right time, and right assistance.


Learning Objectives:

  • Determine the right mix of skills needed now and in the future
  • Recognize what ways of working are needed and align talent to those ways
  • Identify the quick wins and areas of highest priority
  • Determine what automation and AI solutions may help enhance skill levels

9:30 AM – 10:45 AM PDT

NAA2427. FASB Update

Susan Cosper

- Board Member | Financial Accounting Standards Board

Jenifer Wyss

- Supervising Project Manager and PCC Coordinator | Financial Accounting Standards Board
Fueled by stakeholder feedback, the FASB’s 2021 agenda consultation process resulted in standards and projects that impact public and private companies alike. The Board recently issued new guidance on crypto assets and income tax disclosures, among others, and is working towards the completion of projects that address accounting for government grants, software costs, and environmental credit programs—all while continuing its post-implementation reviews of the revenue recognition, leases, and credit losses standards. During this session, FASB Member Sue Cosper, and FASB Supervising Project Manager Jenifer Wyss will discuss what you need to know to successfully apply new and upcoming standards, progress on FASB’s ongoing post-implementation reviews, and why the FASB needs your continued input on these and other projects and initiatives, such as the upcoming agenda consultation.

Learning Objectives:

  • Identify the FASB’s upcoming agenda consultation process as well as completed and current projects resulting from the FASB’s 2021 agenda consultation process.
  • Recognize other recently issued FASB standards and related transition guidance.
  • Recognize the FASB’s post-implementation review process and how it supports the successful implementation of standards.

9:30 AM – 10:45 AM PDT

PFP2434. Editor’s Choice: The Perils of Advising an Older Accredited Investor

Michael Finke

- Professor, Frank M. Engle Chair of Economic Security Research | The American College of Financial Services

Stephen Horan

- Executive Director | Financial Planning Review

Editor's Choice is the presentation of a feature article that showcases the cutting-edge research and insights of a leading scholar in the field of financial planning. Please join us for an interactive session with American College’s Michael Finke who will present his recent article from the Financial Planning Review, “The unsophisticated ‘sophisticated’: Old age and the accredited investors definition.” The presentation reviews the research on age and decline in financial decision-making capabilities and discusses the policy and practice challenges to advising older clients. Financial advisors need to be aware of the challenges and risks of advising older clients who are accredited investors and provide appropriate guidance and education. Being an accredited investor does not mean being a savvy investor. Older investors are, on average, more likely to meet accredited investor thresholds and, yet, may face more challenges and dangers than younger ones if they have lower financial literacy or deteriorating cognitive ability. Older investors may therefore by more vulnerable to fraud, exploitation, or poor outcomes in the market for unregistered securities. Learn about the current definition of accredited investor and its implications for older investors. Finke will present evidence from the study that shows how older accredited investors are less likely to have high financial sophistication than younger nonaccredited investors. We will also explore ways to protect and educate older accredited investors and improve the screening mechanism for unregistered securities.


Learning Objectives:

  • Identify the factors that influence the financial sophistication and decision-making of older investors, such as financial literacy, cognitive ability, and susceptibility to fraud.
  • Apply study findings to assess the level of financial sophistication of their older clients who are accredited investors.
  • Select strategies to protect and educate older clients who are accredited investors and advocate for a more nuanced screening mechanism for unregistered securities.

9:30 AM – 10:45 AM PDT

PFP2435. Applying Behavioral Finance In Your Financial Planning Practice

Michael Kitces

- Chief Financial Planning Nerd | Nerd's Eye View
An increasing volume of research is making clear what financial planners have long known – that clients do not always act in a purely rational manner. But it’s one thing to recognize that clients sometimes make irrational decisions, and another to really understand what drives those decisions and how to help clients avoid the most damaging mistakes. In this session, advisors will learn what the behavioral finance research has shown about our not-always-rational decision-making process, and how to consider making adjustments to the delivery of their financial planning services to help clients achieve more desirable outcomes through better communication and enhanced trust.

Learning Objectives:

  • Identify the brain’s decision-making process and the limitations of rational thinking on decision making.
  • Apply behavioral finance concepts to how clients are engaged and communicated to as part of the financial planning process.
  • Apply behavioral finance concepts to reshape planning recommendations so that they are better communicated to clients in order to better facilitate client implementation.

9:30 AM – 10:45 AM PDT

PFP2436. What to do When Your Insurance Company says "No"

Jimmy Williams

- CEO and Senior Wealth Advisor | Compass Capital Management, LLC

Leonard Wright

- Wealth Management Advisor | Northwestern Mutual

Thomas Tillery

- Vice President/Chief Compliance Officer | Paraklete Financial, Inc.®

James Roberts

- Attorney at Law/President | Law Office of James F. Roberts & Associates, APC

Our world has been stricken with catastrophic events and suffered perils in the past few years that have people questioning their protection. This session will assist the participant by providing guidance and information pertaining to the appeals process for various coverages when claims have been denied. The speakers share their significant experience in the claims and appeals process facilitating better results for clients. After this session, participants will be more confident in providing risk management services for their clients.


Learning Objectives:

  • Identify the types of coverage and the exclusions typically contained within insurance policies.
  • Identify how to file an appeal with your carrier and efficiently utilize the process to seek better outcomes for your clients.
  • Recognize why you should be performing this valuable service for your clients.

9:30 AM – 10:45 AM PDT

PRA2419. Offshoring Lessons Learned

Kane Polakoff

- Principal, Client Advisory Services Practice Leader | CohnReznick

Zunie Nguyen

- Founder & CEO | Yogi CPA

Terrell Turner

- Managing Partner | TLTurner Group

With the labor shortage and increasing cost of talent for accounting firms, many firms have started engaging an offshore team, but there are a few key questions that you should first consider if you want this to be a successful strategy for your firm. What are the best practices to recruit, how do you develop your staff, and how do you manage an offshore team to accomplish the goals of your organization? In this session we will cover these topics and provide more practical tips that can help you implement a successful offshoring strategy.


Learning Objectives:

  • Recognize why companies are engaging offshore teams.
  • Identify strategies for hiring the right offshoring team.
  • Compare practical steps for training and managing an offshore team.

9:30 AM – 10:45 AM PDT

TAX2415. Hot S-Corp Issues

Tony Nitti

- Partner - National Tax | EY
In this course, Tony Nitti will update you on recent developments involving S corporations.

Learning Objectives:

  • Identify the primary causes of an inadvertently invalid S election or an inadvertent termination of an S election.
  • Recognize the options available for automatic relief for S election terminations that avoid the PLR process.
  • Identify issues in key court cases involving S corporations over the past 18 months.

9:30 AM – 10:45 AM PDT

TAX2416. Advanced Education Planning: From 529 Plans to Student Loan Forgiveness

Ross Riskin

- Chief Learning Officer | Investments & Wealth Institute

Due to the rising costs of higher education and all-time high student loan debt levels, clients from all generations are relying more than ever on advisors to help them navigate the financial complexities associated with the college funding, financial aid, and student loan planning processes. This session will take a deeper dive into the many facets involved in the education planning process and will focus on the tax consequences that arise at almost every stage. From identifying the tax benefits available to individuals and families who are currently saving for college to implementing a distribution strategy for those who are currently paying for qualifying education expenses. This session will also address how tax planning can impact student loan repayment strategies under the various income-driven repayment plans and will discuss the financial and tax implications associated with student loan forgiveness from both federal and state income tax perspectives. In this presentation, Dr. Riskin will share creative education planning strategies you can use with different types of clients across the income and wealth spectrum. In addition, Ross will also cover relevant changes from recently passed and proposed legislation and identify trends so you can stay ahead of the curve for your clients.


Learning Objectives:

  • Compare the tax benefits associated with different education savings vehicles and how distributions can be strategically managed to preserve tax-efficiency.
  • Recognize the financial and tax implications of Public Service Loan Forgiveness (PSLF) and current income-driven repayment (IDR) programs available to federal student loan borrowers.
  • Identify planning strategies that can help individuals and families across all income, wealth, and generational spectrums achieve their education planning goals in the most tax-efficient manner.

9:30 AM – 10:45 AM PDT

TAX2417. It's All Foreign to Me - International Tax Reporting and Disclosures

Stephanie Chapman

- Director, International Services | Belfint, Lyons & Shuman, P.A.

Back for a second year! International tax reporting is unavoidably now a part of our everyday tax practices. As the compliance requirements continue to become more extensive and complex, practitioners are finding themselves struggling to keep up, uneasy with potentially significant penalties, and unsure how to advise their clients. In this session, I'll highlight the most common international tax forms, emphasizing those with high noncompliance penalties, and identify common errors on our most-used international reporting forms.


Learning Objectives:

  • Recognize common errors on frequently used international tax forms.
  • Identify compliance risks for common international tax forms - FinCEN 114, 8938, 5471, 5472, 8865, 8858, 926, 8621, 1116, 1118, 8992, 8993 and more.
  • Recognize when a specialist is needed.

9:30 AM – 10:45 AM PDT

TCH2412. Profit in Precision: The Direct Link Between Data Governance and Value Creation

Danny Green

- Director | CrossCountry Consulting

Modern data governance requires a holistic approach across finance, risk, IT, and other departments. It can be a daunting, unattractive pursuit. With the right methodology and an approach that is laser focused on creating value for the business, data governance can be achieved in manageable phases that generate return on investment every step of the way.


Learning Objectives:

  • Identify how to take a value-based approach to data governance.
  • Recognize how to operationalize data governance across people, processes, and technology.

9:30 AM – 10:45 AM PDT

TCH2413. The Evolving Role of the CIO/CTO — A Panel Discussion

Amanda Wilkie

- Consultant | Boomer Consulting, Inc.

Byron Patrick

- VP, Client Success | B3 Method Institute

Jeremy Schroeder

- Principal - Technology Leader | Pinion

Bob Fink

- CIO, Shareholder | Honkamp, P.C.
In today's dynamic business landscape, the role of Chief Information Officer (CIO) and Chief Technology Officer (CTO) is undergoing a profound transformation. As organizations strive to stay competitive in the face of rapid technological advancements, these executive leaders find themselves at the forefront of innovation, driving digital transformation, and shaping the future of their companies. Join us for an insightful panel that delves into "The Evolving Role of the CIO/CTO." This session will explore the shifting responsibilities, challenges, and opportunities that CIOs and CTOs face as they navigate the complex intersection of technology and business strategy.

Learning Objectives:

  • Differentiate the evolving roles of CIOs and CTOs.
  • Identify the challenges facing strategic technology leaders in the accounting profession.
  • Identify the benefits of having a strategic-focused technology leader in your organization.

9:30 AM – 10:45 AM PDT

TPR2413. Beyond the Checklist: Real-world Findings and Lessons from SOC Audits — Insights for Practitioners (SOCcer players)

Sean Linton

- Partner | EisnerAmper, LLP

Audrey Katcher

- Partner | RubinBrown, LLP
Move beyond theoretical knowledge and immerse yourself in the practical side of SOC audits. Gain insights from real audit findings to help you develop a deeper understanding of a practitioner’s role and what they can offer.

Learning Objectives:

  • Analyze findings and root causes of any potential problems.
  • Analyze the impact of findings based on your Principal Service Commitments and System Requirements.
  • Determine the next question to ask — the five whys.

10:45 AM – 11:00 AM PDT

ENG24SD19. ENGAGE Live Studio: Keynote Speaker Interview with Ian Bremmer

Ian Bremmer

- President & Founder | Eurasia Group and GZERO Media

Martin Finn

- Partner | Lavelle and Finn, LLP

Join us in the ENGAGE Live Studio for an exclusive interview with renowned political analyst and entrepreneur Ian Bremmer, following his insightful keynote session, "Geopolitics and the Future of the Global Order." From navigating global trends to managing personal philosophies, Ian will share his perspectives. Bring your questions from his session and and any new questions you may have. Don't miss this unique opportunity to gain a deeper understanding of geopolitics and business through the eyes of one of today's foremost experts.

11:05 AM – 12:20 PM PDT

EDG2413. Style Shakeup: Leaders Unplugged

Kathryn Horton

- President | Kathryn K. Horton CPA PA

Alexandria Romero

- Director of Finance | City of Pueblo

Jaclyn Badeau

- President | Badeau Consulting, LLC
Knowing the best way to lead a team can be challenging. You are likely inundated with leadership training and articles that leave you wondering, “What is the best approach for me?” In this session, you will hear lessons learned from three leaders who have used different leadership styles throughout their careers. We will share our experiences, explore what the different leadership styles are, and the pros and cons of each.

Learning Objectives:

  • Identify what leadership style is most effective for you.
  • Recognize the difference between leadership styles.
  • Recognize how to adapt your leadership style based on an array of situations, positions, and scenarios.

11:05 AM – 12:20 PM PDT

ENG2445. Navigating the Balance: Prioritizing Mental Wellness for Financial Professionals (PFP, PRA, EDG, FIN)

Andrea Millar

- Founder | Andrea Millar Life Planning
As CPAs and financial professionals, your dedication to your work is commendable, but it often comes at the expense of your well-being and personal fulfillment. Join this transformative session where we'll explore practical strategies to break free from the cycle of stress and burnout, allowing you to thrive both personally and professionally.

Learning Objectives:

  • Identify the underlying causes of work-life imbalance.
  • Recognize an approach to shift the cycle and take control of your well-being.
  • Distinguish what you want to create next in your life through a reflection exercise.

11:05 AM – 12:20 PM PDT

ENG2446. Secrets of Successful Families: Creating a Lasting Legacy (TAX, PFP, EST)

Justin Miller

- Partner and National Director of Wealth Planning | Evercore Wealth Management
How can advisors help families avoid the “shirtsleeves to shirtsleeves in three generations” phenomenon? Not only is it important to prepare the money for the family, but it also is important to prepare the family for the money. This seminar will present the common characteristics of families who have successfully transferred their values—in addition to their wealth—to future generations and will provide examples of practical planning techniques that have helped such families build lasting legacies.

Learning Objectives:

  • Recognize the challenges for families attempting to transfer wealth to future generations.
  • Identify opportunities to minimize the impact of federal and state income taxes on trusts and estates while preserving family harmony.
  • Indicate ways to help clients align their tax planning strategies with their values to create a lasting legacy.

11:05 AM – 12:20 PM PDT

EST2419. Putting It On & Taking It Off (Planning with No, Low, and “Negative” Basis Assets)

Paul Lee

- Chief Tax Strategist | Northern Trust Company
This presentation will discuss innovative tax basis management techniques that strip, shift, create, concentrate, and maximize basis where it can be of most benefit to taxpayers. The discussion will include: (i) maximizing and multiplying the “step-up” in basis; (ii) upstream planning and powers of appointment to create basis; (iii) using partnerships to move basis to where you want it; (iv) the upside of leverage; and (v) novel uses of grantor trusts and disregarded entities in basis management.

Learning Objectives:

  • Recognize techniques that allow taxpayers to maximize the "step-up" in basis at death and move that basis to another asset.
  • Determine when partnerships should avoid a section 754 election to capture and concentrate basis in other ways.
  • Identify when to use powers of appointments and upstream planning to get basis from other people.
  • Recognize how to use partnerships to do tax free "basis shifting."

11:05 AM – 12:20 PM PDT

EST2420. Estate Planning for a Non-Citizen

David Mohel

- Principal | PricewaterhouseCoopers
This session will cover the basic rules of U.S. estate taxation of a U.S. nonresident/non-citizen and will also discuss potential planning techniques that may be applicable to such taxpayers.

Learning Objectives:

  • Identify basic estate taxation for nonresident/noncitizens.
  • Identify basic estate planning techniques for nonresident/noncitizens.
  • Identify basic implications of U.S. estate tax tries as it applies to nonresident/noncitizens.

11:05 AM – 12:20 PM PDT

NAA2428. Scaling GAAS to Every Audit

Michael Brand

- Member | BMSS, LLC

Mike Manspeaker

- Audit Partner | SEK, CPAs & Advisors
Auditor's often struggle to scale GAAS on audits of smaller, less complex entities. This session will provide guidance on how to effectively and appropriately scale the standards and maintain audit quality.

Learning Objectives:

  • Identify which areas of the audit standards can be scalable.
  • Identify appropriate documentation for the required considerations of the standards when scaling them.
  • Identify how to ensure compliance with the standards while building in efficiencies.

11:05 AM – 12:20 PM PDT

NAA2429. PCC Forum

Katina Curtis

- Partner | Grant Thornton

Jere Shawver

- Chief Executive Officer | Baker Tilly US, LLP

David Hoagland

- Executive Vice President | U. S. Bank

Jenifer Wyss

- Supervising Project Manager and PCC Coordinator | Financial Accounting Standards Board

Susan Cosper

- Board Member | Financial Accounting Standards Board

James Kroeker

- Vice Chairman | Financial Accounting Standards Board (FASB)

Mike Cheng

- Partner | Frazier & Deeter

The Private Company Council (PCC) helps improve the financial accounting and reporting standards for private companies and evaluates whether private company alternatives to existing GAAP are necessary. The PCC takes a proactive approach to its mission and conducts robust outreach with private company stakeholders through a variety of channels, including events like this one. Participants will learn about the current activities of the PCC and how its input helps the FASB develop standards that provide more relevant information to users of private company financial statements. This interactive, town hall-style forum will provide participants the opportunity to directly engage with PCC members, FASB members, and FASB staff by asking questions and providing feedback on the PCC’s current and future agenda and on how financial reporting for private companies might be improved.


Learning Objectives:

  • Identify the mission of the Private Company Council.
  • Identify the current and future agenda of the Private Company Council.
  • Recognize how the FASB considers and incorporates input provided by the Private Company Council on FASB projects.

11:05 AM – 12:20 PM PDT

PFP2437. Mapping the Private Roads: Understanding and Investing in Private Market Strategies

Daniel Murphy

- Managing Director | Goldman Sachs

Juliana Hadas

- Vice President | Goldman Sachs

Private markets have been some of the fastest-growing asset classes of the last decade, reaching over $13tn in assets from less than $700bn at the turn of the century, capturing headlines and gaining allocation share in institutional and individual portfolios. This session will provide an overview of private market strategies, highlighting the varied and complementary roles they can play in investor portfolios and the key return drivers across the private markets. It will offer practical, differentiated ideas for how to incorporate private market allocations, address the J-curve, build commitment plans, and manage liquidity, while highlighting recent developments in vehicle formats and current investment opportunities.


Learning Objectives:

  • Compare the variety of strategies in private markets and the impact they may have on investor outcomes.
  • Distinguish how to incorporate private market allocations into investor portfolios to capitalize on their differentiated sources of return.
  • Apply practical skills to understand commitment planning and liquidity needs to build private market allocations.
  • Identify opportunities that exist in the current environment and how to position the portfolio to best take advantage of these opportunities.

11:05 AM – 12:20 PM PDT

PFP2438. Retirement Best Ideas Panel

Michael Kitces

- Chief Financial Planning Nerd | Nerd's Eye View

Michael Finke

- Professor, Frank M. Engle Chair of Economic Security Research | The American College of Financial Services

David Blanchett

- Head of Retirement Research | PGIM

Scott Sprinkle

- Managing Member | Sprinkle & Associates LLC

Planning for retirement is much more than creating a retirement portfolio. This session will explore the human implications of stepping away from the office and the paycheck, planning ideas on how to get the most after-tax income, and building resiliency into a retiree's financial life.


Learning Objectives:

  • Categorize the decumulation methodologies and calculations to make sense when funding a retiree's (or couple's) post-employment lifestyle.
  • Evaluate variables to incorporate and update when providing financial and tax guidance.
  • Assess future income and ways to manage future tax brackets.
  • Formulate a plan to maximize clients retirement income while adhering to sound principles that insure financial stability and success.
  • Evaluate best practices to assist clients dealing with and surviving unforeseen pitfalls and challenges in retirement.

11:05 AM – 12:20 PM PDT

PRA2420. Tax Season Debrief: Jetsons Style

Matthew Wilson

- Partner | Wilson Ivanova Certified Public Accountants Inc.

Nicole Davis

- Founder and Chief Hello Officer | Butler-Davis

Chet Buchman

- Managing Partner | Swindoll, Janzen, Hawk & Loyd, LLC

Imagine being transported to Orbit-City as we tackle this year's tax season debrief - Jetsons style. We'll navigate this session by exploring the futuristic technologies, strategies, and practices that are transforming the way we work. From AI tools like Rosie (the robot housekeeper) handling mundane tasks to push-button Space-Age solutions enhancing the client experience. Our discussions will focus on how we can adopt George Jetson's work efficiency, balance capacity with workload like Spacely Sprockets while navigating regulatory changes, and elevate our tax practices as high as the Skypad Apartments. Join us for an engaging journey through the Tax galaxy, where fun and insight collide in a futuristic exploration of our industry.


Learning Objectives:

  • Identify strategies to improve tax season for the team and clients.
  • Compare insights on choosing and integrating advanced technologies to streamline workflows.
  • Identify the latest tax regulations to ensure compliance.

11:05 AM – 12:20 PM PDT

TAX2418. AICPA Advocacy Update on Individual Tax Matters

Annette Nellen

- Professor, MST Program Director | San Jose State University

Amie Kuntz

- National Tax Partner | RubinBrown LLP

Volunteers serving on the AICPA Individual & Self Employed (ISET) Technical Resource Panel have worked on the §199A deduction, PTET regimes, 1099-K, digital assets, disaster relief, key individual developments, and more. This session reviews the AICPA's tax advocacy work in the past year, tax issues on the TRP's agenda, and the key tax developments they are monitoring.


Learning Objectives:

  • Recognize advocacy projects the AICPA ISET TRP has been working on and monitoring.
  • Identify how advocacy letters can be useful to members.
  • Recall key tax issues affecting individual and self-employed taxpayers, including information reporting, PTET, digital assets, and the impending expiration of numerous TCJA provisions after 2025.

11:05 AM – 12:20 PM PDT

TAX2419. R&D Tax Credit Introduction: HUGE Cash Savings for Taxpayers

Tyler Collins

- Partner | Withum

This session will cover the fundamentals of the Research and Development (R&D) Tax Credit. Topics include history and recent developments, project qualifications, calculating the benefits, the chronology of a typical project, and common issues. We'll also discuss the implications of 174.


Learning Objectives:

  • Identify how R&D tax credits benefit taxpayers.
  • Recognize the types of activities that qualify for the credit.
  • Recognize the types of expenditures that qualify for the credit.
  • Identify R&D tax credit opportunities.

11:05 AM – 12:20 PM PDT

TCH2414. What's In My Bag?

Marc Staut

- Chief Innovation & Technology Officer | Boomer Consulting, Inc
What are the latest tools and technologies available to make the life of a road warrior a little easier? In this session, we will take a closer look at the practical and mobile technologies supporting and empowering remote employees to work smarter.

Learning Objectives:

  • Identify practical technology you can deploy today.
  • Recognize future technologies that may impact your technology strategy.
  • Identify current and new technology to support and empower your employees.

11:05 AM – 12:20 PM PDT

TCH2415. Using Advanced Data Analytic and Automation Techniques to Supercharge Your Risk Insights, Efficiencies, and Assurance Coverage

Jason Mathews

- Executive Director - Internal Audit Data Analytics & Innovation | Morgan Stanley

Peter Stoyas

- Head of Data Analytics & Innovation - Internal Audit | Morgan Stanley

Learn how to effectively use advanced data analytic techniques to enable a greater understanding of risk, gain efficiency, and allow audit teams to cover a larger testing population.


Learning Objectives:

  • Identify how data analytics enhances auditing and risk monitoring and why it’s so important.
  • Recognize analytics types, such as custom (enhanced sampling and audit execution), dashboards, automation (including citizen development), and artificial intelligence (AI)/machine learning (ML).
  • Identify ideal tools, such as data storage, data processing, and visualization.
  • Distinguish key considerations and challenges, such as access availability, practitioners’ skills, collaboration tips, reliance on technology, and governance.
  • Recall examples and use cases.

11:05 AM – 12:20 PM PDT

TPR2414. Unlocking Potential: Strategies to Extract Maximum Value from SOC Reports

Sean Linton

- Partner | EisnerAmper, LLP

Steven Ursillo

- Partner, Risk Accounting and Advisory, Information Assurance and Cybersecurity | Cherry Bekaert
Join us for an in-depth discussion on simple strategies that can be used by service auditors and service organizations to transform a check-the-box SOC engagement into a highly collaborative, value-driving compliance program.

Learning Objectives:

  • Identify under-utilized elements of SOC engagements.
  • Analyze strategies for value enhancement during a SOC engagement and throughout the year.
  • Identify the types of discussions between service auditors and service organizations that lead to effective, efficient, and highly leveraged SOC programs.

12:50 PM – 1:15 PM PDT

ENG24SD20. ENGAGE Live Studio: Speaker Q&A: Prioritizing Mental Wellness for Financial Professionals with Andrea Millar

Andrea Millar

- Founder | Andrea Millar Life Planning

Martin Finn

- Partner | Lavelle and Finn, LLP

Join us for a vital Q&A session with Andrea Millar as she expands on her transformative ENGAGE 24 session, "Navigating the Balance: Prioritizing Mental Wellness for Financial Professionals." In this interactive segment, Andrea will delve deeper into practical strategies to combat stress and burnout, sharing actionable insights to help CPAs and financial professionals maintain their well-being while excelling in their careers. Don’t miss this opportunity to engage with Andrea, ask your questions, and learn how to achieve a healthy balance between professional dedication and personal fulfillment.

1:15 PM – 2:30 PM PDT

EDG2414. Emotional Intelligence for Accountants: Navigating Emotions in the Workplace

Amber Setter

- Chief Enlightenment Officer | Conscious Public Accountants
In the dynamic and often high-pressure world of accounting, technical skills alone are not enough for success. Research has shown that emotional intelligence is a strong predictor of leadership effectiveness and performance. Professionals with high emotional intelligence are more likely to stay calm under pressure, resolve conflict effectively, and respond to others with empathy. Through real-world examples and practical exercises, this session will provide attendees with actionable insights to enhance their emotional intelligence, unleash their performance, and ultimately contribute to their professional success and personal well-being.

Learning Objectives:

  • Identify the fundamentals of emotional intelligence.
  • Indicate the intersection of self-awareness and leadership effectiveness.
  • Recognize how to gather feedback from peers, subordinates, and supervisors to enhance self-awareness.
  • Identify your areas for growth.

1:15 PM – 2:30 PM PDT

ENG2447. National Taxpayer Advocate Update (EST, TAX)

Erin Collins

- IRS

This session will discuss the current state of U.S. tax administration and the major challenges the IRS faces today as it attempts to administer the tax system. Major challenges include providing high-quality taxpayer service, implementing legislation, conducting examination and collection initiatives that promote future voluntary compliance, and expanding the ability of taxpayers and preparers to conduct their business with the IRS online while simultaneously maintaining data security.


Learning Objectives:

  • Identify how to best use the services of the National Taxpayer Advocate to protect your clients' rights as a taxpayer and help you with tax problems you can't resolve on your own
  • Recognize the major challenges faced by the IRS in administering the tax system, TAS's role in addressing them, and how participants can assist in this process

1:15 PM – 2:30 PM PDT

ENG2448. Decoding 402: Insights from SAS 145 Understanding User Auditor Needs (TPR, NAA)

Chris Halterman

- Managing Director | Ernst & Young LLP

Patrick Morin

- Principal - Information Systems and Risk Assurance | Baker Newman & Noyes
Be prepared to help your SOC 1 clients address the changes in user entity and user auditor SOC 1 AU-C section 402 expectations arising from SAS 145 and changes to other audit standards. Formulate an approach to meeting these changing expectations when evaluating a service organization’s system description and describing your tests performed and results of tests.

Learning Objectives:

  • Recognize the changes from SAS 145 and other standards that are changing the SOC 1 report needs of user entities and user auditors.
  • Identify the potential for improvements in your clients’ SOC 1 report system descriptions to better meet the needs of user entities and their auditors.
  • Analyze your existing SOC 1 descriptions of tests performed and results of tests.
  • Determine opportunities to improve SOC 1 descriptions to better meet the needs of user entities and align with the requirements of their auditors.

1:15 PM – 2:30 PM PDT

ENG2449. Cyber Chat with Federal Law Enforcement (TCH, FIN)

Paul Perry

- Member | Security, Risk and Controls Practice Area Leader | Warren Averett LLC

Robert Bohls

- Section Chief, Cyber Operations Support | FBI

This session will provide attendees with an opportunity to understand the continuing and new changes to the cybersecurity landscape with a member of federal law enforcement. After a brief discussion, we will hold a fireside chat with the agent as to how these threats impact the accounting profession and our work and advisory with our clients.


Learning Objectives:

  • Analyze the current state of cybersecurity threats facing the businesses you serve.
  • Determine how to work with federal law enforcement to combat and respond to threats.

1:15 PM – 2:30 PM PDT

NAA2430. Change Management: Preserving What Has Been Built While Staying Relevant

Jessie Kanter

- Partner-in-Charge of Methodology & Innovations | Citrin Cooperman

Ericka Racca

- Director, Audit Professional Services | CPA.com

One of the biggest hurdles of any transformation is managing change within your organization. It’s vital to keep up with trends and keep your firm at the forefront of the profession, but it can also be difficult for your staff to leave behind familiar practices. Join our session for tips on managing change within your audit practice without sacrificing your staff’s morale.


Learning Objectives:

  • Identify strategies for managing change within your audit practice without sacrificing your staff’s morale.
  • Recognize the importance of keeping up with trends and demands facing the profession, while keeping your firm at the forefront.

1:15 PM – 2:30 PM PDT

PFP2439. Investment Best Ideas Panel

Scott Sprinkle

- Managing Member | Sprinkle & Associates LLC

David Frisch

- President | Frisch Financial Group, Inc.

Daniel Murphy

- Managing Director | Goldman Sachs

As CPAs and comprehensive planners, we can bring a financial view to our clients that no one else can. Learn how to leverage your knowledge and the expertise of others to help support your clients’ needs. Find out from a panel of advisors and practitioners how to assist and add value for both you and your clients.


Learning Objectives:

  • Differentiate concepts to generate tax alpha.
  • Identify the value of asset location in where to purchase investments in various types of accounts.
  • Compare ideas about investing during a presidential election year.
  • Analyze asset allocation, considering where advisors are putting money now.
  • Apply sound investment principles and discipline to assist clients versus partaking in investment gambling and underperforming market strategies.

1:15 PM – 2:30 PM PDT

PFP2440. Reviewing Trusts with a PFP/TAX Mindset

Steven Siegel

- President | The Siegel Group

This session will focus on explaining how the elements of a trust should be reviewed and understood. Among the issues to be addressed: What is the income treatment of grantor and non-grantor trusts? How are trust beneficiaries taxed? What are the tax implications of revocable and irrevocable trusts? What do specific trust clauses (spendthrift, HEMS standard, 5 and 5 power) mean? What are the special charitable deduction rules for trust income? Which trusts can hold S corporation stock?


Learning Objectives:

  • Recognize the income, estate, and gift tax treatment of trusts commonly used by clients.
  • Identify trust provisions and their implications for trustees and beneficiaries

1:15 PM – 2:30 PM PDT

PRA2421. Elevating Your Client Experience - Creating a WOW Factor for Clients

Barbara Richardson

- CPA | SpringWell Financial Solutions

Twyla Verhelst

- Head of Accounting Partnerships | Mercury
Delivering the service or product is the bare minimum, it's how it’s delivered and in some cases even what you deliver that leaves a lasting impression on clients. Historically, CPAs and the accounting profession have considered the deliverables to be the product, but it isn’t necessarily the key to client longevity or increased profitability. Elevating the client’s experience is crucial to distinguishing ourselves as trusted advisors and fostering long-term relationships. Think about your favorite restaurant. Hotel brand. Local small business. Think about what makes them a favorite. Most likely, the reasons extend beyond their service or product that is the bare minimum to meet your consumer expectations. In this session, we will delve into the art of creating an elevated client experience that supersedes tax returns and financial statements, with a focus on elements to crafting exceptional client relationships and increasing productivity and profitability.

Learning Objectives:

  • Identify practical steps to transform each client touchpoint into an opportunity for deeper engagement.
  • Identify tangible tools that will streamline and enhance client experience.
  • Compare how other firms have successfully transformed their client experiences and steps to implement similar changes.
  • Identify ways to future-proof a practice and implement long-term strategies for success.

2:45 PM – 4:00 PM PDT

ENG2450. Taxation Trailblazers: Unveiling the Best Tax, Personal Financial Planning and Estate Planning Strategies for 2024 and Beyond (TAX, EST, PFP)

Martin Finn

- Partner | Lavelle and Finn, LLP

Jimmy Williams

- CEO and Senior Wealth Advisor | Compass Capital Management, LLC

Paige Goepfert

- Managing Director | Andersen

Daniel Moore

- Owner | D.T. Moore & Company

An esteemed panel of Tax Strategies, Advanced Personal Financial Planning, and Advanced Estate Planning conference committee members will provide attendees with the most current planning strategies to discuss — and immediately implement — with clients.


Learning Objectives:

  • Analyze top planning topics that need to be considered with your clients on an annual basis.
  • Identify the most important planning strategies to discuss with your clients given the current state of tax, estate, and personal financial planning.
  • Determine the top tax strategies to implement before year end.

2:45 PM – 4:00 PM PDT

ENG2451. The Data-Driven Landscape: Mastering BI and Analytics with Industry Leaders (TCH, FIN)

Jim Gilbert

- Managing Principal | Jim Gilbert, CPA LLC

David Konigsberg

- Director of Information Technology | NEI Electric Power Engineering Inc.
This session is an ideal opportunity for CPAs looking to deepen their understanding of BI and data analytics, particularly those working within or alongside client organizations. Whether you're aiming to spearhead a new BI initiative or refine an existing system, the knowledge shared here will be invaluable for enhancing decision-making, optimizing operations, and driving financial performance in the increasingly data-focused world of business.

Learning Objectives:

  • Determine strategies for adapting to a data-centric culture within an engineering firm's operations and finance teams.
  • Analyze real-world approaches and strategies for data storage, pipelines, data definitions, and data visualization.

2:45 PM – 4:00 PM PDT

ENG2452. The First 90 Days as a New Leader (FIN, EDG)

J Bachrach

- CFO | Fusion Power

Jessica Iennarella

- Chief Financial Officer | State Bar of Arizona

Jennifer Reilly

- SVP, Head of Strategic Finance Business | Mass Mutual

Jason Young

- Vice President & Controller | Cask NX

Kristine Lemanski

- CFO | AssuredPartners Aerospace

So many are promoted to a manager or leader position without formal development or training. Join this session to listen to a panel of experts at different levels of leadership discuss their suggestions for your first three months as a new leader. We'll hear about some of the mistakes they made early on and discuss some better approaches.


Learning Objectives:

  • Recognize how to approach to your first days as a new leader from those who have been through the process.
  • Identify a list of actions to take upon your first few days as a manager.
  • Identify how to prioritize your responsibilities as a new manager.

2:45 PM – 4:00 PM PDT

NAA2431. Commercial Real Estate: Navigating Today’s Market

Daniel O'Connor

- Managing Director | KPMG

In this session, attendees will learn about the challenges currently facing commercial real estate, from rising interest rates to tightening valuations, and the important accounting and audit implications of these challenges. We'll also take a look ahead for what's in store for commercial real estate and what accountants should be preparing themselves for.


Learning Objectives:

  • Recognize the current state of and challenges facing the commercial real estate industry
  • Distinguish key accounting and audit issues resulting from the current commercial real estate market

2:45 PM – 4:00 PM PDT

PRA2422. Beyond the Book: Partner Compensation Models for Tomorrow’s CPA Firm

Jonyce Bullock

- CEO | Squire & Company,PC
When Jonyce Bullock stepped into the role of Managing Partner, she was left with a legacy and a challenge: "Partner Compensation is broken... good luck." That marked the beginning of a transformative journey to redefine what fair, motivational & effective partner compensation looks like in today's ever-changing professional landscape. In this session, we'll dive into the quest for a compensation model that not only addresses the traditional metrics but also aligns with the evolving priorities of talent retention, firm culture, and strategic growth. Join Jonyce to explore how your firm can navigate its unique path towards a compensation strategy that fosters collaboration, rewards innovation, and prepares your firm for the challenges of tomorrow.

Learning Objectives:

  • Apply core principles to design a partner compensation model that aligns with firm growth, culture, and strategic goals, focusing on collaboration, innovation, and talent retention.
  • Analyze practical approaches to transition from traditional to performance-oriented compensation frameworks, including case studies and engagement strategies for partner buy-in.
  • Choose metrics beyond financial performance for a comprehensive compensation model, emphasizing leadership, mentorship, innovation, and firm culture contributions.
  • Determine strategies for integrating flexibility and adaptability into compensation models to meet future industry, economic, and workforce changes, including mechanisms for regular review and adjustments.